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UCSF Industry Documents Highlighted in New BMJ Study: Tobacco industry involvement in children’s sugary drinks market

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Researchers at the Philip R. Lee Institute for Health Policy Studies drew on documents from the Industry Documents Library in a new BMJ study which illustrates the ways tobacco companies applied their marketing strategies to sell sugar-sweetened beverages to children. The study, recently featured in the New York Times, describes how RJ Reynolds and Philip Morris acquired food and beverage companies in the 1960s and used cartoon characters, flavors, and colors – marketing strategies originally … Read more