Philip Morris presentation on using social trends of young adults, such as skateboarding and “grunge,” to guide marketing strategies…
Read the entire document at: https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/pnld0022
Title: MARLBORO RESEARCH PRIORITIES 950000
Document Date : 1995
Got more time to browse? See the more than 5 Million documents in our Philip Morris Collection
The Archives has recently had the pleasure of hosting three outstanding volunteers/interns, all of whom are moving on to greener pastures this month. While we are sad to see them go, we are grateful for all the excellent work they did, and wish them well on their continuing journeys. Below is a brief synopsis of their accomplishments in their all too brief time at the Archives. Many thanks to Phoebe, Jessica, and Kristin!
During the eight months that she has volunteered at UCSF A&SC, Phoebe has been a great pleasure to work with. Despite never having worked in a library or archives, she has shown great aptitude for archival work, both in processing collections and using the ArchiveSpace collection management system. Her work on the UCSF Committee on Arts and Lectures records in particular was instrumental in materials from that collection being digitized by the National Endowment for the Humanities (NEH) grant-funded California Audiovisual Preservation Project. She has also been a great help in other A&SC projects, including assisting with the Archives Lecture Series, and contributing to the A&SC blog and social media. Her dedication and enthusiasm has been a great asset, and she will be sorely missed.
A participant in the Excellence through Community Engagement & Learning (EXCEL) Program, Jessica has been a great addition to the Archives team for the past four months, especially in her work rehousing, organizing and creating the inventory for the Portrait section of the Photograph Collection. She was an essential member of the State Medical Society Journals project team and helped with volumes review for digitization, page estimation and conducted quality control. She also contributed to the Archives & Special Collections digital initiatives by digitizing and creating metadata for material from the Black Caucus records, and helped rehouse and inventory numerous manuscript collections, including the Laurie Garrett papers. Jessica has successfully completed the EXCEL program, and was even selected as one of the student speakers at her graduation.
Although she has only been with us for a few short months, Kristin has been an excellent intern for UCSF A&SC. We especially appreciate her help starting the massive survey of our archival collections, a project that will greatly increase department efficiency, intellectual control, and user access once it is completed. Kristin has also assisted in organizing and inventorying the archives biographical files, performing quality control on digital files for the State Medical Society Journals project, and any other projects that we assigned to her. A soon-to-be graduate of San Jose State University’s iSchool Masters in Library and Information Science program, Kristin is certain to find a professional librarian position in the near future.
We don’t know much about this doctor’s bag. It was manufactured by the Feick Brothers medical supply company, probably in the late 19th or early 20th century, in a manner common to the bags that family doctors carried during that time, but much beyond that remains a mystery. We aren’t sure whose bag it was, or how it came into the possession of UCSF Archives & Special Collections. Beyond being a doctor’s bag, we don’t know if it has any connection to UCSF at all.
Even the tools inside the bag invite more questions than give answers: Were all these tools original to this particular bag, or were more tools added after it fell out of use? Is that a bullet extractor scoop, a curette spoon, or a lithotomy instrument? And it seems to have a lot of instruments related to gynecology and child birth—could it perhaps have been the bag of some nameless OBGYN?
For archivists, who rely on provenance to establish historical context, these types of questions can be a little uncomfortable. Yet despite all its mysteries, this doctor’s bag remains a fascinating artifact—and it definitely has some very interesting things inside. It’s almost like unwrapping a gift to discover it is actually a puzzle!
Written by David Uhlich.
This is a guest post by Kristin Daniel, UCSF Archives & Special Collections Intern.
The UCSF Archives is pleased to announce the official addition of the Helen Fahl Gofman papers. This collection, spanning several decades between the 1950s and the 1980s, details a woman who was a much loved teacher, mentor, doctor, and leader. Dr. Gofman’s affiliation with UCSF pediatrics began in 1945 when she graduated from the School of Medicine and also completed her internship and residency on campus. Gofman received faculty status in 1953 and worked in various programs until her retirement in 1983. Gofman is best remembered as a founding member, and then director, of the UCSF Child Study Unit (CSU).
Helen Gofman was, by all accounts, a passionate and cheerful woman. She was dedicated to the care of the “total patient”—not just the physical or mental condition of the child, but also how that condition impacted their social, emotional, developmental, and behavioral well-being. Considered a national leader in the field of behavioral pediatrics, Gofman was involved with UCSF’s Child Study Unit (now known as the Division of Behavioral and Developmental Pediatrics) since its inception in 1948.
Dr. Gofman and the rest of the CSU staff of doctors, nurses, social workers, speech pathologists and special education experts sought to help children whose conditions might have otherwise been misdiagnosed or gone untreated (including cases of dyslexia or ADHD) by other healthcare professionals. The goal of the CSU was not only to help these children and their families, but also to develop a new generation of pediatric health professionals; the CSU trained clinicians to value their patients and focus on finding personalized treatments that take into account all aspects of the child’s life, not just their condition.
The Helen Gofman papers (MSS 2014-17) include research subject files, restricted patient files, and personal correspondence. Also included are some of Dr. Gofman’s published works, such as The Family is the Patient: An Approach to Behavioral Pediatrics for the Clinician, which is considered a classic work in the field. Multimedia artifacts (such as lecture slides, teaching toys, and film reels) are also included. The Archives is proud to house this material and make it available to researchers.
The UCSF Industry Documents Library has been hard at work for this month’s release of documents and features.
1) 825 new tobacco documents were posted to the Truth Tobacco Industry Documents yesterday.
- This includes 30 previously confidential videos from PM that have been made public and can be streamed
2) The improved Industry Documents Bibliography!
Our Bibliography is a running list of papers and publications created using our industry documents. It has long been a helpful tool for research and education and we are excited to unveil the new interface today.
The Bibliography now lives on the Industry Documents Library site and can be found by clicking on “Bibliography” in the menu bar.
Depending upon which industry you start from (IDL, tobacco or drug), you will see citations for publications and papers based upon that specific industry archive’s documents. For instance, if you access the Bibliography from the main IDL home page you will interact with citations from both Tobacco and Drug documents but if you access the Bibliography from the Tobacco area, you will only interact with tobacco document citations.
Key features for the new Bibliography:
Our new Bibliography interface allows you to search in the citations for keywords, authors and titles and also allows you to facet results by Category and Reference Type. Click on the title link or the URL in the Link field to access the publication directly.
- “Newly Added” citations will be tagged with the “newly added” status so that these recent citations can be found quickly by users.
At this time we have 11 newly added citations to the Industry Documents Bibliography.
- Direct links to the documents cited
You will note in each citation record, there is a “Document Cited” field which holds the IDs of industry documents used as primary sources. If you click on one of the IDs in the “Documents Cited” field, you will be taken to the document record.
Conversely, if you are searching in the documents, you will notice links to a Bibliography citation from the search results and the document view if the document has been cited in one or more papers.
The new and improved Industry Documents Bibliography reflects all industries and will grow as we grow our document collections. As you browse the citations and take a look around, please let us know how it’s working for you and if you have any suggestions.
“A scientific publication plan is as vital as a carefully designed media plan in overall [drug] marketing.”
Documents in the UCSF Prempro Products Liability collection reveal how pharmaceutical companies promote their drugs, including the use of vendors to produce ghostwritten manuscripts for placement in medical journals. The large pharmaceutical company, Wyeth, submitted dozens of these ghostwritten reviews and commentaries to medical journals specifically to promote off-label uses and diminish the perceived risks of breast cancer associated with hormone replacement therapy (HRT).
This document, from the early 2000′s, reveals how Wyeth sought to “set the scientific agenda” through “strategic publication” placements for their Prempro product, a hormone replacement therapy drug. This meant publishing articles in as many core journals as possible as well as presenting posters and speakers at symposia, conferences and CME events.
One slide titled “Core Messages,” urges sales personnel to “challenge perception that ERT/HRT causes BC [breast cancer]” and “minimize impact of negative findings" when it comes to CVD.
Read the entire document at: https://www.industrydocumentslibrary.ucsf.edu/drug/docs/lmbw0217
UCSF Industry Documents Library, Drug Industry Documents archive
Title: Publication Planning and Management
Document Date: 2000/2001 est.
We would like to commemorate this International Nurses Day by sharing with you a poem that was written by a San Francisco nurse, Margaret Helen Florine a century ago:
This poem comes from a book, Songs of a Nurse that was published in 1917.
Ms. Florine’s poetry was later advertised in the Pacific Coast Journal of Nursing (volume 15, 1919, p.770).
Date: Tuesday, May 17th, 2016
Time: 12 pm – 1:15 pm
Lecturer: Aimee Medeiros, PhD (UCSF)
Location: Lange Room, 5th Floor, UCSF Library – Parnassus
530 Parnassus Ave, SF, CA 94143
This event is free and open to the public. Light refreshments will be provided.
REGISTRATION REQUIRED: http://calendars.library.ucsf.edu/event/2544252
Join UCSF Archives & Special Collections for an afternoon talk with author Aimee Medeiros as she discusses her book Heightened Expectations: The Rise of the Human Growth Hormone Industry in America.
Heightened Expectations is a groundbreaking history that illuminates the foundations of the multibillion-dollar human growth hormone (HGH) industry. Drawing on medical and public health histories as well as on photography, film, music, prose, and other examples from popular culture, Aimee Medeiros tracks how the stigmatization of short stature in boys and growth hormone technology came together in the twentieth century. Historical materials from the UCSF Archives collection were used in the research for this book.
Aimee Medeiros is an assistant professor of the history of health sciences at the University of California, San Francisco.
About the UCSF Archives & Special Collections Lecture Series
UCSF Archives & Special Collections launched this lecture series to introduce a wider community to treasures and collections from its holdings, to provide an opportunity for researchers to discuss how they use this material, and to celebrate clinicians, scientists, and health care professionals who donated their papers to the archives.
Every month, we highlight a newly published article along with a few key industry documents used by the author(s):
MacKenzie R, Collin J.
‘A preferred consultant and partner to the Royal Government, NGOs, and the community‘: British American Tobacco’s
access to policy-makers in Cambodia. Global Public Health 2016 04/15:1-17.
British American Tobacco Cambodia (BATC) has dominated the country’s tobacco market since its launch in 1996. Aggressive marketing in a weak regulatory environment and strategies to influence tobacco control policy have contributed to a tobacco-related public
health crisis. BATC officials have successfully aligned the company with Cambodia’s political and business leadership with the aim of gaining access to policy-makers and influencing the policy process. These connections have resulted in official recognition of BATC’s purported contribution to Cambodia’s economic and social development and has provided the company with opportunities to water down tobacco control regulation.
Key Documents from the UCSF Truth Tobacco Industry Documents:
- Corporate News: BAT Cambodia (1995)
Cambodia Tobacco Company, owned by businessman Kong Triv, becomes the local partner in the BATC joint venture with a 29% share.
- Indochina Company Plan 1996-1998
“…handling government officials both at provincial and national levels on a variety of topics needs to be addressed through lobbying and meetings. It is imperative that anti-tobacco marketing restrictions are pre-empted by a balanced counter view presented at the highest levels in government and the media.”
- BAT Cambodia Company Plan: 1997 – 1999
Speaks of a need to “further build up on our relationship with the Government so as to protect our commercial freedom and ensure a level playing field on excise and related commercial issues”…Among BATC’s greatest concerns were “policies on tobacco, role of regulation, environmental tobacco smoke and reasons for retaining freedoms to advertise”.
- 1998-2000: BAT Cambodia Limited: British-American Tobacco Marketing Narrative
Objectives include: (1) Continue to promote the positive image of BAT Cambodia, and British American Tobacco. (2) Monitor the regulatory environment maintaining free market conditions allowing the Company to sell its products competitively. (3) Add value by supporting optimum trading conditions, especially in relation to excise and tariffs, and maintain consumers freedoms to smoke. (4) Crisis management concerning key areas for the period: security issues, trading issues, operational changes, political developments
You never know what you’re going to find in an archives office. While the idealized vision is probably a mirror-image of the storage vault, with its neat rows of gray manuscript boxes and acid-free record cartons, this is almost never the case. Any flat surface can become a not-so-temporary resting place for the odd accession or accrual, or the item that was removed from its collection for research or exhibit, but has yet to find its way back to its proper housing.
This photograph of an early 20th-century surgical procedure was found a few weeks ago on top of one of our many filing cabinets. Who knows how it ended up there—or how long it had been waiting to be found again. Luckily, it carried a notation that it was from the Julius Comroe collection and the carton dedicated to illustrations for his book, Exploring the Heart. Looking at his notes, it is evident that Comroe had intended to use this photograph as the first illustration in his chapter on open heart surgery, but had later opted to use the Thomas Eakins painting, “The Agnew Clinic,” instead. Unfortunately there are no other notations or attributions on the photograph or its folder to tell us more about it, but at least this orphan work has found its way home—and we were given this opportunity to share it.
The CLE Quiz activity has been well documented here on the Convergence blog and we are always looking for ways to better support the online assessment tool. In the past we provided CLE Tips for Finals, a CLE Quiz FAQ, CLE Exam Tips for Students, and have recently released a video series showcasing the CLE Quiz activity.
Just a reminder that the CLE uses the term “Quiz” for the activity, but do not be mistaken – the Quiz activity is a robust online assessment tool that can be used for self-evaluations, tests, exams, mid-terms, and finals at UCSF.
Are you preparing for an upcoming CLE exam or final? Take a look at the video series below to learn about creating, configuring, and grading a CLE Quiz.
The content is organized into three videos, and a bonus FAQ video. This video series is designed to help UCSF faculty and staff quickly find the information they need when administering an online exam in the UCSF CLE.
Add a Quiz Video
In this video we will add a Quiz to a CLE course and configure Quiz settings.
Add Questions to a Quiz Video
In this video we will create and add questions to a CLE Quiz.
Grade a Quiz Video
In this video we will grade a CLE Quiz.
Quiz FAQ Video
In this video we will review a few frequently asked questions about the CLE Quiz activity.
We have a Quiz Demo scheduled for the May 13 Tech Clinic, from 1:30-3pm. Join us at the UCSF Library for a demonstration and conversation on the power of the Quiz activity! Click below to learn more and register:
Learning Tech Specialists are also available to help review CLE quizzes with faculty and course staff before a high-stakes exam such as a midterm or final. We call this a Quiz Preflight and it only takes 10-15 minutes to confirm quiz settings are configured correctly.
Image Credit: Moodle Trust
Earlier this year the California Digital Library revealed a revamped Calisphere site, offering improved access to and usability for thousands of digital items of historical significance contributed by institutions from across California. Alongside University of California partners such as UCSF, California State University Libraries, public libraries, museums and historical societies are making digital resources more discoverable than ever. The Calisphere site itself features excellent search and filter functions, and items can also be discovered through the Digital Public Library of America and even through Google searches.
UCSF is currently adding items and collections to the site, beginning with newly digitized items from the Eric Berne Papers, Lawrence Crooks Radiologic Imaging Laboratory Records and the UCSF Black Caucus Records. Other collections include the Japanese Woodblock Print Collection, the Tobacco Free Project (SF Department of Public Health Records), and selections from UCSF’s Photograph Collection. We’re also moving items over from our Omeka site so that all of UCSF’s digitized items can be accessed in one place.
The release of the new Calisphere site also coincides with the implementation of a new Digital Asset Management System (DAMS) connected to Calisphere, that with help from CDL, allows us to have an efficient workflow for managing, preserving and publishing digital items.
You can find UCSF’s collections through the “Contributing Institutions” link at the top of the page. Each collection features a gallery view with thumbnails of the items, with options to filter and sort search results and sets by an number of different facets including date, item type and collection number.
Calisphere’s new user-friendly features include clearly laid-out item information and a nice co-mingling of academic and social media functions to “Get Citation” “Tweet” and “Share on Facebook”. There are also helpful links back to the Contributing Institution page and Collection page and links to the finding aid on the Online Archive of California. The new design is very easily searchable, navigable and easy on the eyes.
We’ll have more items coming online in the next month or so keep an eye out. Take a look around the site, send us your feedback and enjoy!
“Life Causes Death!” & “The Greatest Myth of the Century: Passive Smoking is a major problem” - Incredible copy ideas from a 1993 Philip Morris brainstorming session to develop new marketing messages in Europe.
Document from a PM meeting charged with forming new messages for the European market that would focus more on social issues and approaches instead of health messages. In addition to full-page ad scenarios, and possible “novel approaches to research”, the participants suggest alternative names for ETS (environmental tobacco smoke) including calling it, of all things, “second-hand smoke”, a label the industry actively discouraged for years.
One ad scenario called “The Hidden Minority…Which of these people is most commonly discriminated against?” was to be accompanied by a picture of a “smoker, a drug addict, a minority race, a homosexual and a woman.“ Another campaign called “Is American Intolerance/Puritanism Coming to Europe?” argued there is a “dangerous puritan, fundamentalist movement in the US” and “the anti-smoking groups are one part of this movement.”
Read the full document at: https://industrydocuments.library.ucsf.edu/tobacco/docs/plvv0111
Source: UCSF Industry Documents Library, Philip Morris Collection
We created a coloring book featuring illustrations from fifteenth to nineteenth-century rare books housed in the UCSF Archives and Special Collections. Coloring reduces stress, inspires creativity, and it’s just plain fun. You can scroll through a few of the images below and download the entire book for free here. Happy coloring!
We would love to see your finished creations. Tweet your pictures @ucsf_archives and use #ColorOurCollections.
7,133 new tobacco industry documents were posted to the UCSF Truth Tobacco Industry Documents today.
The breakdown is:
Senator Jesse Helms - Thank you for continuing to be the champion of the tobacco industry.
James Maguire, exec sales with RJ Reynolds, penned a letter to Senator Helms in 1993 outlining the catastrophe that would befall the country if an additional tax were placed on cigarettes. Maguire claims, “Smokers and the tobacco industry are already paying an unfair tax burden.”
UCSF Industry Documents Library, RJ Reynolds Collection
Author : MAGUIRE JV
Document Date : 1993 March
We’ll be out of the office at the end of this week, April 7-9 for the Annual General Meeting of the Society of California Archivists.
It’s a Northern California year, archivists from across California will be gathering in Santa Rosa for three days of tours, workshops and sessions.
Highlights include a workshop and case study presentations on Stanford’s ePADD email processing project, a lunchtime talk on San Francisco street food, and especially pertinent for us a plenary address by Sonoma State history professor Michelle Jolly on connecting the current generation of students with an awareness of archives and primary sources.
Local institutions opening their doors for tours include Sonoma State University Special Collections, Santa Rosa Junior College Archives and the Charles Schulz Museum
We’re looking forward to learning and sharing a lot, we’ll be back on Monday, April 11.
The UCSF Archives and Special Collections is pleased to announce the opening of a new exhibit at the UCSF Library, Vision for the Future: Advancing MRI Technology at UCSF’s Radiologic Imaging Laboratory, 1975-2000. The exhibit explores the pivotal role UCSF researchers played in developing imaging technology that revolutionized patient care and transformed the way we see our bodies. View material from the Radiologic Imaging Laboratory records housed in the UCSF Archives, including research notebooks, MRI coil prototypes, rare photographs, and more.
Join us April 5th at 12 noon for the exhibit’s official opening. Archivists will be on hand to answer any of your questions!
The Radiologic Imaging Laboratory (RIL) was founded in the mid-1970s by a team of UCSF scientists and engineers. Their goal was to create a clinically viable diagnostic tool using nuclear magnetic resonance imaging, later called MRI. Over the course of 25 years, the lab brought together venture capitalists, researchers, and clinicians to develop, evaluate, and market new imaging systems and instruments. The lab’s interdisciplinary approach and partnerships with private corporations, including Pfizer, Diasonics, and Toshiba, led to rapid innovation and numerous patents that continue to impact clinical care today.
The exhibit showcases just a fraction of the over 90 linear feet of engineering records, correspondence, and other material in the collection (call number MSS 2002-08). Through the generous support of RIL engineer, Dr. Lawrence E. Crooks, the UCSF Archives has processed the collection and created a detailed inventory available to researchers on the Online Archive of California. Archives staff have also made hundreds of documents and photographs from the collection available digitally on Calisphere, a public online portal.
The exhibit is located on the main floor (3rd floor) of the UCSF Library, 530 Parnassus Ave. It is free and open to the public during Library hours, April 2016-April 2017.
The gradebook is a powerful module that is available in every CLE course, though it can be intimidating to new course editors. It allows instructors to organize and calculate grades, and it allows students to view their own grades. The gradebook offers a number of customization options, and it can accommodate simple or complex grading schemes. With this blog post, we are happy to announce a new collection of help resources all about the gradebook!
Have you ever wondered how extra credit works in the gradebook? Do you want to make a back up copy of grade histories for safe keeping? How do you capture grades from in-class assignments that have no electronic component on the CLE course home page? All of these questions, and many more, are answered in the following help documents. If you aren’t sure where to look, don’t hesitate to contact us, and we’ll point you in the right direction. Happy grading, and good luck!
- Gradebook Handout (detailed, printable guide, PDF)
- Gradebook Introduction (online documents covering basic concepts)
- Gradebook Tips (online documents covering additional tips and tricks)
- Gradebook FAQ (online list of commonly asked questions and answers)
Also note that this easy-to-remember URL will take you directly to the introduction article: tiny.ucsf.edu/gradebook.
We are pleased to announce a new online workshop designed to teach you how to perform basic tasks associated with building a course or collaboration space in the Collaborative Learning Environment (CLE)!
The purpose of the Foundations in the CLE workshop is to help new users who are tasked with creating or editing courses. The four-hour online training is self-paced and includes a basic overview of the CLE, an introduction to the interface, and information about adding tools and resources to your courses.
Participants can self enroll by simply logging in to the CLE and searching for the course or just click the button below to enroll now!
Have questions on how to get started? Contact a Learning Tech Specialist or just leave a comment below!