Marketing and Advertising

Marketing and Advertising


Acevedo-Garcia D, Barbeau E, Bishop J, Pan J, Emmons K. Undoing an epidemiological paradox: The tobacco industry's targeting of US immigrants. American Journal of Public Health. 2004;94:2188-2193.

Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents. Tobacco Control 2011 May 01;20(Suppl 2):ii20-ii28.

Anderson SJ. Menthol cigarettes and smoking cessation behaviour: a review of tobacco industry documents. Tobacco Control 2011 May 01;20(Suppl 2):ii49-ii56.

Anderson S, Dewhirst T, Ling P. Every document and picture tells a story: Using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. Tobacco Control. 2006 June;15(3):254-61.

Anderson S, Glantz S, Ling P. Emotions for sale: Cigarette advertising and women's psychosocial needs. Tobacco Control. 2005;14:127-135.  doi:10.1136/tc.2004.009076.

Anderson S, Ling P. "And they told two friends...And so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public. Tobacco Control. 2008 10 March;[Epub ahead of print]. doi:10.1136/tc.2007.024273

Anderson S, Pollay R, Ling P. Taking ad-vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers. Social Science & Medicine. 2006;63(8):1973-1985.

Apollonio DE, Malone RE. Turning negative into positive: public health mass media campaigns and negative advertising. Health Educ Res. 2009 June 1, 2009;24(3):483-495.

Apollonio D, Malone R. Marketing to the marginalized: Tobacco industry targeting of the homeless and mentally ill. Tobacco Control. 2005 Dec;14(6):409-15.

Assunta M. BAT flouts tobacco-free world cup policy. Tobacco Control. 2002;11:277-278.

Barbeau E, Leavy-Sperounis A, Balbach E. Smoking, social class, and gender: What can public health learn from the tobacco industry about disparities in smoking? Tobacco Control. 2004;13:110-120.

Barrientos-Gutiérrez T, Barrientos-Gutiérrez I, Reynales-Shigematsu LM, Thrasher JF, Lazcano-Ponce E. Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera / Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry. Salud Pública de México 2012;54(3):303-314.

Barry RA, Hiilamo H, Glantz SA. Waiting for the Opportune Moment: The Tobacco Industry and Marijuana Legalization. Milbank Q. 2014;92(2):207-242.

Belstock S, Connolly G, Carpenter C, Tucker L. Using alcohol to sell cigarettes to young adults: A content analysis of cigarette advertisements. Journal of American College Health. 2008 Jan/Feb;56(4):383-89.

Boessen S, Maarse H. The impact of the treaty basis on health policy legislation in the European Union: A case study on the tobacco advertising directive. BMC Health Services Research. 2008 Apr;8:77. doi:10.1186/1472-6963-8-77

Brown-Johnson CG, England LJ, Glantz SA, Ling PM. Tobacco industry marketing to low socioeconomic status women in the USA. Tobacco Control 2014 January 21.

Campaign for Tobacco-Free Kids & Alliance for the Control of Tobacco Use. "You're the target: New global campaign found to target teens." 2014. 

Carlyle J, Collin J, Muggli M, Hurt R. British American Tobacco and Formula One racing. BMJ. 2004;329:104-106.

Carpenter CM, Connolly G, Ayo-Yusuf OO, Ferris Wayne G. Developing smokeless tobacco products for smokers: An examination of tobacco industry documents. Tobacco Control. 2008;18(1):54-9.  doi:10.1136/tc.2008.026583

Carter OBJ, Mills BW, Donovan RJ. The effect of retail cigarette pack displays on unplanned purchases: Results from immediate postpurchase interviews. Tobacco Control 2009 June 1;18(3):218-221.

Chapman S. Ignore big tobacco's absurd fight against plain packs. 02 May 2011.

Charlesworth A, Glantz S. Tobacco and the movie industry. Clinics in Occupational and Environmental Medicine. 2006;5:73-84.

Collin J, Muggli M, Carlyle J, Lee K, Hurt R. A race to the death: British American Tobacco and the Chinese Grand Prix. Lancet. 2004;364:1107-08.

Collins P. Smoke this book. New York Times. 2007 December 2, 2007.

Connolly GN, Alpert HR. Has the tobacco industry evaded the FDA's ban on ‘Light’ cigarette descriptors? Tobacco Control 2013 March 13.

Cortese DK, Ling PM. Enticing the New Lad: Masculinity as a Product of Consumption in Tobacco Industry-Developed Lifestyle Magazines. Men and Masculinities 2011:4-30.

Cowie GA, Swift E, Borland R, Chaloupka FJ, Fong GT. Cigarette brand loyalty in Australia: findings from the ITC four country survey. Tobacco Control 2013 Sep 27.

Crawford EC. Tobacco goes to college: cigarette advertising in student media, 1920-1980. Jefferson, North Carolina: McFarland & Co, Inc; 2014.

Cruz TB, Wright LT, Crawford G. The menthol marketing mix: targeted promotions for focus communities in the United States. Nicotine Tob.Res. 2010 Dec;12 Suppl 2:S147-53  

Cummings K. Commentary. Tobacco risk perceptions and behavior: Implications for tobacco control. Nicotine & Tobacco Research. 2004;6:S285-88.

Daube M. Forbidden fruit: are children tricked into wanting alcohol? The Conversation 2013 1 March.

Davis R. British American Tobacco ghost-wrote reports on tobacco advertising bans by the International Advertising Association and JJ Boddewyn. Tobacco Control. 2008 Mar 18:1-4. doi:10.1136/tc.2008.025148

Davis R, Landman A. Lorillard's "Candy box" Ad for Newport cigarettes: Is she pregnant? Tobacco Control. 2000;9(Suppl 3):iii3-5.

Delnevo C, Hrywna M. "A whole 'nother smoke" Or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars. American Journal of Public Health. 2007 Jun 28;97:[ePub ahead of print]. doi:10.2105/AJPH.2006.101063

Dewhirst T, Davis D. Brand strategy and integrated marketing communication (imc). A case study of player's cigarette brand marketing. Journal of Advertising. 2005;34:81-92.

Dewhirst T, Hunter A. Tobacco sponsorship of Formula One and cart auto racing: Tobacco brand exposure and enhanced symbolic imagery through co-sponsors’ third party advertising. Tobacco Control. 2002;11:146-150.

Dewhirst T. Gender, extreme sports, and smoking: A case study of Export 'A' cigarette brand marketing. In: Fuller LK, editor. Sexual sports rhetoric: Global and universal contexts. New York, NY, US: Peter Lang Publishing; 2010. p. 263-275. 

Dewhirst T, Lee W, Fong G, Ling P. Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea. J.Bus.Ethics 2015 04/07:1-21.

DiFranza J, Richards J, Paulman P, Wolf-Gillespie N, Fletcher C, Jaffe R, et al. RJR Nabisco's cartoon camel promotes Camel cigarettes to children. JAMA. 1991;266:3149-3153.

Dilley J, Spigner C, Boysun M, Dent CW, Pizacani B. Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities? Tobacco Control. 2008 Aug 22; [Epub ahead of Print]. doi:10.1136/tc.2007.024216

Ding D, Hovell MF. Cigarettes, Social Reinforcement, and Culture: A Commentary on “Tobacco as A Social Currency: Cigarette Gifting and Sharing in China”. Nicotine & Tobacco Research 2011 December 16.

Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare? PLoS Med 2012 06/19;9(6):e1001241.

Evans K, Lubbers E. Worldwide news and comment - Big tobacco and opposition to plain packaging. Tobacco Control 2012 November 01;21(6):524-528.

Evans-Reeves KA, Hatchard JL, Gilmore AB. ‘It will harm business and increase illicit trade’: an evaluation of the relevance, quality and transparency of evidence submitted by transnational tobacco companies to the UK consultation on standardised packaging 2012. Tobacco Control 2014 December 03

Ferris Wayne G, Connolly G. Regulatory assessment of brand changes in the commercial tobacco product market. Tobacco Control 2009 June 14, 2009;[Epub ahead of print].

Freeman B, Chapman S, Rimmer M. The case for the plain packaging of tobacco products. Addiction. 2008 April;103(4):580-90. doi:10.1111/j.1360-0443.2008.02145.x

Freudenberg N. Lethal but Legal: Corporations, Consumption, and Protecting Public Health. New York: Oxford University Press; 2014.

Friedman L. Philip Morris's website and television commercials use new language to mislead the public into believing it has changed it stance on smoking and disease. Tobacco Control. 2007 Dec;16(6):e9. doi:10.1136/tc.2007.024026

Gallopel-Morvan K, Moodie C, Hammond D, Eker F, Beguinot E, Martinet Y. Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tobacco Control 2011 October 13.

Gardiner P. The African Americanization of menthol cigarette use in the United States. Nicotine & Tobacco Research. 2004;6(Suppl 1):S55-65.

Gardner M, Brandt A. "The doctor's choice is America's choice." The physician in US cigarette advertisements 1930-1953. American Journal of Public Health. 2006;96:222-232.

Givel M. Deconstructing Social Constructionist Theory in Tobacco Policy: The Case of the Less Hazardous Cigarette. Journal of Policy Practice 2011;10(1):19-34  

Givel M. Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise. Public Health 2013 Jan 22.

Goldberg M. Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior: Convergent evidence. Handbook of Consumer Psychology New York, NY: Taylor & Francis Group/Lawrence Erlbaum Associates; 2008. p. 933-957.

Grant-Braham B, Britton J. Motor racing, tobacco company sponsorship, barcodes and alibi marketing. Tobacco Control 2011 Aug 5

Hafez N, Ling P. Finding the Kool mixx: How Brown & Williamson used music marketing to sell cigarettes. Tobacco Control. 2006 Oct;15(5):359-66.

Hammond D. "Plain Packaging" Regulations for Tobacco Products: the Impact of Standardizing the Color and Design of Cigarette Packs. Salud Publica de Mexico 2010;52(Suppl 2):S226 - S232  

Hammond D, Dockrell M, Arnott D, Lee A, McNeill A. Cigarette pack design and perceptions of risk among UK adults and youth. Eur J Public Health 2009 Dec;19(6):631-637.

Hammond D, Tremblay I, Chaiton M, Lessard E, Callard C. Tobacco on campus: Industry marketing and tobacco control policy among post-secondary institutions in Canada. Tobacco Control. 2005;14:136-140.

Hanewinkel R, Polansky JR, Sargent JD. Sean Penn and American Spirits in a Vanity Fair feature: blurring journalism and cigarette advertising. Tobacco Control 2009 August 1;18(4):333-334.  

Hastings G, MacFadyen L. A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies. BMJ. 2000;321:366-71.

Hendlin Y, Anderson SJ, Glantz SA. 'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US. Tobacco Control 2010 Jun;19(3):213-222.

Hickling J, Miller C. Cigarette pack and advertising displays at point of purchase: Community demand for restrictions. International Journal of Consumer Studies. 2008 Nov;32(6):574-8.  doi:10.1111/j.1470-6431.2008.00694.x

Hiilamo H, Crosbie E, Glantz SA. The evolution of health warning labels on cigarette packs: the role of precedents, and tobacco industry strategies to block diffusion. Tobacco Control 2012 Oct 23.

Hirschhorn N. Corporate social responsibility and the tobacco industry: Hope or hype?  Tobacco Control. 2004;13:124-134.

Hsu G, Grodal S. Category taken-for-grantedness as a strategic opportunity: The case of light cigarette, 1964-1993. Under Review, American Sociological Review. 2012.

Ibrahim JK. The Tobacco Tug-of-War: Advertising and Counteradvertising Tobacco Products to Youth. Pediatric Allergy Immunology and Pulmonology. 2010 JUN;23(2):105-111.

Iglesias-Rios L, Parascandola M. A Historical Review of R. J. Reynolds' Strategies for Marketing Tobacco to Hispanics in the United States. Am.J.Public Health 2013 Mar 14.

Jackler RK, Samji HA. The price paid: Manipulation of otolaryngologists by the tobacco industry to obfuscate the emerging truth that smoking causes cancer. Laryngoscope 2012;122(1):75-87.

Jiang N, Ling PM. Reinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States. Am.J.Public Health 2011 Aug 18.

Joseph A, Muggli M, Pearson K, Lando H. The cigarette manufacturers’ efforts to promote tobacco to the U.S. Military. Military Medicine. 2005 Oct;170:874-80.

Kashiwabara M, Armada F. Mind Your "Smoking Manners": The Tobacco Industry Tactics to Normalize Smoking in Japan. Kobe J. Med. Sci 2013;59(4):E132-E140.

Katz J, Lavack A. Tobacco related bar promotions: Insights from tobacco industry documents. Tobacco Control. 2002;11(Suppl 1):i92-101.

Klausner K. Menthol cigarettes and smoking initiation: a tobacco industry perspective. Tobacco Control 2011 May 01;20(Suppl 2):ii12-ii19.

Klein A. The cigar caper. Baltimore Sun. 1998 January 11 and 12th;Sect. 11; 7.

Kostygina G, Glantz SA, Ling PM. Tobacco industry use of flavours to recruit new users of little cigars and cigarillos. Tobacco Control 2014 October 29.

Kotnowski K, Hammond D. The impact of cigarette pack shape, size and opening: evidence from tobacco company documents. Addiction 2013 Apr 22.

Kuczynski A. Tobacco's newest billboards are on the pages of its magazines. New York Times. 1999 December 12:24-25.

Kyriakoudes L. The Grand Ole Opry and big tobacco:  Radio scripts from the files of the RJ Reynolds Tobacco Company, 1948 to 1959. Southern Cultures. 2006;12:76-89.

Landman A, Cortese D, Glantz S. Tobacco industry sociological programs to influence public beliefs about smoking. Social Science & Medicine. 2008;66(4):970-981. doi:10.1016/j.socscimed.2007.11.007

Lavack A, Toth G. Tobacco point-of-purchase promotion: Examining tobacco industry documents. Tobacco Control. 2006;15(5):377-84.

Lee S, Lee K, Holden C. Creating demand for foreign brands in a ‘home run’ market: tobacco company tactics in South Korea following market liberalisation. Tobacco Control 2012 November 14.

Lee S, Ling P, Glantz S. The vector of the tobacco epidemic: tobacco industry practices in low and middle-income countries. Cancer Causes and Control 2012:1-13.

Lewis MJ, Ling PM. “Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies. Tobacco Control 2015 August 04.

Lewis M, Yulis S, Denevo C, Hrywna M. Tobacco industry direct marketing after the Master Settlement Agreement. Health Promotion Practice. 2004;5(Suppl 3):S75-83.

Ling P, Glantz S. Using tobacco-industry marketing research to design more effective tobacco-control campaigns. JAMA. 2002;287:2983-89.

Ling P, Glantz S. Tobacco industry consumer research on socially acceptable cigarettes. Tobacco Control. 2005;14:e3.

Ling PM, Haber LA, Wedl S. Branding the Rodeo: A Case Study of Tobacco Sports Sponsorship. American Journal of Public Health 2010 January 1;100(1):32-41.

Lum KL, Polansky JR, Jackler RK, Glantz SA. Signed, sealed and delivered: "Big tobacco" in Hollywood, 1927-1951. Tobacco Control. 2008 Oct;17(5):313-23. doi:10.1136/tc.2008.025445

Malone R, Wenger L, Bero L. Making the cigar news. Tobacco Control. 2000;9:435-437.

Mashey J. Koch Industries Hires Tobacco Operative Steve Lombardo to Lead Communications and Marketing. Jan 10 2014,

McCandless PM, Yerger VB, Malone RE. Quid Pro Quo: Tobacco Companies and the Black Press. Am.J.Public Health 2011 Aug 18.

McDaniel PA, Malone RE. "What Is Our Story?" Philip Morris's Changing Corporate Narrative. American Journal of Public Health 2015 Aug 13:e1-e8.

McDaniel PA, Malone RE. Understanding Community Norms Surrounding Tobacco Sales. PLoS ONE 2014 09/02;9(9):e106461.

McDaniel PA, Malone RE. The role of corporate credibility in legitimizing disease promotion. Am J Public Health. 2009 Mar;99(3):452-461. doi:10.2105/AJPH.2008.138115

McDaniel P, Malone R. "I always thought they were all pure tobacco": American smokers' perceptions of 'natural' cigarettes and tobacco industry advertising strategies. Tobacco Control. 2007;16(6):e7.

McDaniel PA, Malone RE. "The Big WHY": Philip Morris's Failed Search for Corporate Social Value. American Journal of Public Health 2012 Aug 16.

Mejia AB, Ling PM. Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development. American Journal of Public Health 2010 January 1;100(1):78-87.

Mekemson C, Glantz S. How the tobacco industry built its relationship with Hollywood. Tobacco Control. 2002;11(Suppl 1):i81-91.

Moodie C, Mackintosh AM, Hastings G, Ford A. Young adult smokers' perceptions of plain packaging: a pilot naturalistic study. Tobacco Control 2011 September 01;20(5):367-373.

Muggli M, Hurt R. Listening between the lines: What BAT really thinks of its consumers in the developing world (letter). Tobacco Control. 2003;12:104.

Offen N, Smith E, Malone R. From adversary to target market: The act-up boycott of Philip Morris. Tobacco Control. 2003;12:203-07.

Otañez M, Glantz SA. Social responsibility in tobacco production? Tobacco companies’ use of green supply chains to obscure the real costs of tobacco farming. Tobacco Control 2011 April 19.

Peeters S, Gilmore AB. Transnational Tobacco Company Interests in Smokeless Tobacco in Europe: Analysis of Internal Industry Documents and Contemporary Industry Materials. PLoS Med 2013 09/10;10(9):e1001506.

Petticrew M, Lee K, Ali H, Nakkash R. 'Fighting a Hurricane': Tobacco Industry Efforts to Counter the Perceived Threat of Islam. American Journal of Public Health 2015 04/16; 2015/04:e1-e7.

Polansky J, Glantz S. "First-run smoking presentations in U.S. Movies 1999-2006" (April 1, 2007). Center for Tobacco Control Research and Education  2007;Tobacco Control Policy Making: United States. Paper Movies2006.

Polansky J, Titus K, Glantz S. "One year later: Are MPAA's tobacco labels protecting audiences?" (May 28, 2008). Center for Tobacco Control Research and Education 2008;Tobacco Control Policy Making: United States.  Paper MPAA2008.

Pollay R. Considering the evidence, no wonder the court upheld Canada’s regulation of cigarette advertising. Journal of Public Policy and Marketing. 2004 Spring;12:80-88.

Pollay R, Dewhirst T. The dark side of marketing seemingly "Light" Cigarettes: Successful images and failed fact. Tobacco Control. 2002;11(Suppl 1):i18-31.

Portugal C, Cruz T, Espinoza L, Romero M, Baezconde-Garbanati L. Countering tobacco industry sponsorship of Hispanic/Latino organizations through policy adoption: A case study. Health Promotion Practice. 2004;5:143S-156.

Pottage A. No (More) Logo: Plain Packaging and Communicative Agency. Symposium - Brand New World: Distinguishing Oneself in the Global Flow. UC Davis Law Review 2013 Dec;47(2)

Potter W. Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR is Killing Health Care and Deceiving Americans. Bloomsbury Press; 2011.

Prochaska J, Hall S, Bero L. Tobacco use among individuals with schizophrenia: What role has the tobacco industry played? Schizophrenia Bulletin. 2008 March 28;[Epub ahead of print]. doi:10.1093/schbul/sbm117

Quedley M, Ng B, Sapre N, Blakiston M, Crawford A, Devadas R, et al. In sight, in mind: Retailer compliance with legislation on limiting retail tobacco displays. Nicotine & Tobacco Research. 2008 Aug;10(8):1347-54.

Rees VW, Kreslake JM, Cummings KM, O'Connor RJ, Hatsukami DK, Parascandola M, et al. Assessing consumer responses to potential reduced-exposure tobacco products: A review of tobacco industry and independent research methods. Cancer Epidemiology Biomarkers & Prevention. December 2009;18(12):3225-3240.

Rosenberg N, Siegel M. Use of corporate sponsorship as a tobacco marketing tool: A review of tobacco industry sponsorship in the USA, 1995-1999. Tobacco Control. 2001;10:239-246.

Sankaran S, Hiilamo H, Glantz SA. Implementation of graphic health warning labels on tobacco products in India: the interplay between the cigarette and the bidi industries. Tob.Control 2014 Jun 20.

Sargent J, Hanewinkel R. Impact of Media, Movies and TV on Tobacco Use in the Youth. In: Loddenkemper R, Kreuter M, editors. Progress in Respiratory Research, Vol. 42 - The Tobacco Epidemic. 2nd ed.: Karger; 2015. p. 171-180.

Savelli M, O'Connor SC, Di Sante E, Cohen JE. Packaging digital culture to young smokers. Tobacco Control 2013 November 20

Schane RE, Glantz SA, Ling PM. Social smoking implications for public health, clinical practice, and intervention research. Am J Prev Med. 2009 Aug;37(2):124-131.

Scollo M, Freeman B. Chapter 11.10 - Packaging as Promotion in Tobacco in Australia; Facts & Issues. Cancer Council Victoria, 4th ed. October 2012.

Slade J. Marketing policies. Chapter 4. In: Rabin Rl, Sugarman Sd, editors. Regulating tobacco. New York: Oxford University Press; 2001.

Smith E. 'It's interesting how few people die from smoking': Tobacco industry efforts to minimize risk and discredit health promotion. European Journal of Public Health. 2007 Apr;17(2):162-70.

Smith E, Malone R. Thinking the "Unthinkable": Why Philip Morris considered quitting. Tobacco Control. 2003;12:208-13. Postprint available at:

Smith E, Malone R. Altria means tobacco: Philip Morris's identity crisis. American Journal of Public Health. 2003;93:553-556.

Smith E, Malone R. "Creative solutions": Selling cigarettes in a smoke-free world. Tobacco Control. 2004;13:57-63. Postprint available at:

Smith E, Malone R. Philip Morris's health information web site appears responsible but undermines public health. Public Health Nursing. 2008 Nov-Dec;25(6):554-564.

Smith EA, McDaniel PA. Covering their butts: responses to the cigarette litter problem. Tobacco Control 2010; Online First.

Smith E, Offen N, Malone R. What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, bisexual press. Journal of Epidemiology and Community Health. 2005 Dec;59(12):1086-91. Postprint available at:

Smith E, Offen N, Malone R. Pictures worth a thousand words: Non-commercial tobacco content in the lesbian, gay and bisexual press. Journal of Health Communications. 2006 Oct-Nov;11(7):635-49.

Stanton CR, Chu A, Collin J, Glantz SA. Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound. European Journal of Public Health 2010 Feb 15.

Stead M, Moodie C, Angus K, Bauld L, McNeill A, et al. Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE 2013;8(10):e75919.

Sutton S, Robinson R. The marketing of menthol cigarettes in the United States: Populations, messages, and channels. Nicotine & Tobacco Research. 2004;6(Suppl 1):S83-91.

Szczypka G, Wakefield M, Emery S, Terry-McElrath Y, Flay B, Chaloupka F. Working to make an image: An analysis of three Philip Morris corporate image media campaigns. Tobacco Control. 2007 Oct;16(5):344-50.

Tuller D, Bero L. Big tobacco and drugstore chains: A long, cozy relationship. JAMA Oncology 2015 September 10:1-2.

Wackowski OA, Delnevo CD, Lewis MJ. Risk perceptions of menthol cigarettes compared with nonmenthol cigarettes among New Jersey adults. Nicotine Tobacco Res. 2010 Jul;12(7):786-790.

Wakefield MA, Germain D, Durkin SJ. How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study. Tobacco Control 2008 Dec;17(6):416-421.  Available at:

Wakefield M, Morley C, Horan J, Cummings K. The cigarette pack as image: New evidence from tobacco industry documents.  Tobacco Control. 2002;11(Suppl 1):i73-80.

Walsh G, Hassan LM, Shiu E, Andrews JC, Hastings G. Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. Eur.J.Market. 2010;44(7-8):1140-1164.

White C, Oliffe JL, Bottorff JL. From the Physician to the Marlboro Man: Masculinity, Health, and Cigarette Advertising in America, 1946–1964. Men and Masculinities 2012 December 01;15(5):526-547.

White V, White M, Freeman K, Gilpin E, Pierce J. Cigarette promotional offers: Who takes advantage? American Journal of Preventive Medicine. 2006;30(3):225-231.

Yang J, Malone R. "Working to shape what society's expectations of us should be": Philip Morris's societal alignment strategy. Tobacco Control. 2008 Oct 9;[Epub ahead of print]. doi:10.1136/tc.2008.026476

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