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”I understand from Johnny, Jr. (Gus Wayne) that the idea of candy Philip Morris 4’s for children has already been mentioned.“
#TBT - Johnny Jr. was a popular marketing personality for Philip Morris in the late 1940s and 1950s. Along with radio and TV appearances, Johnny Jr. the bellhop gave away samples of Philip Morris cigarettes and autographs at public appearances.
The 1953 memo above floats an idea that having Johnny Jr show up at leading department stores would be a good publicity stunt for PM. The author notes this may not sell cigarettes at the venue, “but it would create Philip Morris in the minds of our future smokers. This would be a good gimmick to get women and children into the department stores and in return they would give Philip Morris good publicity in area. I understand from Johnny, Jr. (Gus Wayne) that the idea of candy Philip Morris 4’s for children has already been mentioned.”
Title: Johnny, Jr. Operation
Author : Porterfield, Jack
Document Date : 1953 December 19
URL : https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/rmgj0045
The Society of American Archivists’ Science, Technology and Health Care roundtable recently launched a project to highlight “underrepresented and diverse persons and groups in collections of the history of science, technology and health care.” The section is calling this endeavor the “Forgotten Super Heroes of Science and Medicine.” UCSF Archives & Special Collections will be contributing to this project by periodically posting to the blog regarding these heroes. This is our first installment.
Biochemist Choh Hao Li was among the first to synthesize the human growth hormone and later discovered beta-endorphin. Born in 1913 in Guangzhou, China, Li graduated from the University of Nanjing before moving to the US to attend graduate school at UC Berkeley in 1935. Upon earning his Ph. D. in Organic Chemistry in 1938, Li began working on the UC Berkeley campus at the Institute of Experimental Biology with Herbert McLean Evans. In 1950, Li became the first director of the newly created Hormone Research Laboratory. He moved with the laboratory to UCSF in 1967, where Li worked until his retirement in 1983. As an emeritus professor at UCSF, Li then established the Laboratory of Molecular Endocrinology, where he remained director until his death in 1987.
Dr. Li spent most of his career studying the functions of the pituitary gland, which is located at the base of the brain and controls many of the body’s functions. At the Institute of Experimental Biology, Li first began his attempts to isolate and identify the anterior pituitary hormones; he was eventually able to isolate and purify six of the eight known hormones secreted. It wasn’t until the early 1970s, when heading the Hormone Research Laboratory, that Li was able to actually synthesize human growth hormone. Later that decade, Li discovered beta-endorphin, a neuropeptide that acts as a pain killer. Before his retirement, Li was also able to synthesize insulin-like growth factor 1, a protein that mediates the effects of growth hormone. During his lifetime, Li published over 1100 scientific articles, was given many awards, including the Albert Lasker Award for Basic Medical Research, and was nominated at least twice for the Nobel Prize.
The Choh Hao Li papers are open for research at UCSF Archives & Special Collections: http://www.oac.cdlib.org/findaid/ark:/13030/tf738nb543/
“RJR can gain competitive advantage among military YAS (young adult smokers).”
In 1989, RJ Reynolds created a report that detailed their promotion of tobacco products to the military through the Military YAS Program. The program declared that the “Military YAS program is the downscale smoker equivalent to Marlboro’s college YAS program in 1960’s” and suggested that Camel had potential among white military YAS while Salem could grow among Black military YAS.
Document Date: 1989
See more documents from the Marketing to Military, Minorities, and the Gays Collection at the UCSF Industry Documents Library.
Memo from attorney to BAT R&D - “It is important that contact between the scientists should be routed through the lawyers…”
It is “our desire to create a modus operandi to ensure that legal professional privilege is not lost. Because correspondence on the subject of Buerger’s disease exchanged between you and your colleagues in other companies might not be privileged, it is important that contact between the scientists should be routed through the lawyers. In addition, you should ensure that any internal memoranda written on the subject of Buerger’s disease in relation to the current investigations should be captioned “Privileged and Confidential”.
Title: Buerger’s Disease
Author: Foyle, Andrew
Document Date: 1988 March 21
Collection: Ness Motley Law Firm Documents
This 1988 British American Tobacco (BAT) document on Buerger’s disease, a rare condition of the arteries and veins that occurs mostly in people who are also tobacco users, is just one of many examples of the tobacco companies’ practice of hiding information from public scrutiny using inappropriate privilege (attorney-client, etc) claims in preparation for possible litigation.
LeGresley and Lee, in their 2016 study, note that BAT has asserted inappropriate privilege claims over 49% of the documents reviewed (n=63) for their paper.
Date: Friday, September 30, 2016
Time: 12 pm – 1:15 pm
Lecturer: Elena Conis, PhD (UC Berkeley & UCSF)
Location: Lange Room, 5th Floor, UCSF Library – Parnassus
530 Parnassus Ave, SF, CA 94143
This event is free and open to the public. Light refreshments will be provided.
REGISTRATION REQUIRED: tiny.ucsf.edu/vaccination930
Join UCSF Archives & Special Collections for an afternoon talk with author Elena Conis as she discusses her book Vaccine Nation: America’s Changing Relationship with Immunization. A limited number of books will be available for purchase.
The past fifty years have witnessed an enormous upsurge in vaccine use in the United States: American children now receive more vaccines than any previous generation, and laws requiring their immunization against a litany of diseases are standard. And yet, while vaccination rates have soared and cases of preventable infections have plummeted, an increasingly vocal cross-section of Americans have questioned the safety and necessity of vaccines. In this talk, Elena Conis explores the emergence of widespread acceptance – and rejection – of vaccines from the 1960s to the present, finding the origins of today’s vaccination controversies in historical debates over topics ranging from national security to body piercing to the role of women in contemporary society. Vaccine acceptance, she argues, has never been simply a scientific matter, but one profoundly shaped by our politics, economics, and culture.
Elena Conis is a writer and historian of medicine, public health, and the environment. She is a member of the faculty of the Graduate School of Journalism at UC Berkeley and an affiliated faculty member of the Department of Anthropology, History, and Social Medicine at UCSF. Previously, she was a history professor and the Mellon Fellow in Health and Humanities at Emory University; the Cain Fellow at the Chemical Heritage Foundation; and an award-winning health columnist for the Los Angeles Times. Her first book, Vaccine Nation, won the Arthur J. Viseltear Award from the American Public Health Association and was named a Choice magazine outstanding title and a pick of the week by the journal Nature. She is currently working on a book on the history of the pesticide DDT. She holds a PhD in the history of health sciences from UCSF, masters degrees in journalism and public health from Berkeley, and a bachelors degree in biology from Columbia University.
About the UCSF Archives & Special Collections Lecture Series
UCSF Archives & Special Collections launched this lecture series to introduce a wider community to treasures and collections from its holdings, to provide an opportunity for researchers to discuss how they use this material, and to celebrate clinicians, scientists, and health care professionals who donated their papers to the archives.
934 new documents were added to the Truth Tobacco Industry Documents yesterday.
Cigarette brand promotional events frequently encourage alcohol use. Why? Because it has been shown that linking cigarettes with alcohol reinforces the use of both substances and makes it harder to quit smoking…
- See Jiang and Ling (2011). Reinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States, American Journal of Public Health
In the mid 1980′s, RJ Reynolds wanted to position Camel as “THE younger adult brand” and “reinforce the target prospect’s psychological desire to attain an image of being independent, adventurous and masculine”. The marketing campaign above pitches a certain masculine lifestyle coupled with alcohol as a way to get young adults to buy Camel. The promotional events involve “skill, dexterity, strength and other masculine qualities” such as T-Shirt contests (men and women); Beer Chug contests; Special drink promotions; video game competitions; decathlons involving beer and beach towels; six-pack ring pull; etc.
Read the entire document at the UCSF Industry Documents Library:
OBJECTIVES OF CAMEL FIELD MARKETING PROMOTIONS.
URL : https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/xhdh0083
Author : Unknown
Document Date : 1984 November 29
Philip Morris - 19420119 Life
We’ve been cataloging additions to our Historical Medical Artifact Collection recently. It’s always fun diving into the over 1,000 objects in the collection. This treasure is the Ortho-Fusor, a Bausch & Lomb product for “Modern Visual Training.”
The Ortho-Fusor, dated 1941, includes Polaroid 3D glasses, a reference manual, and a spiral-bound booklet with vectograph images and exercises. A vectograph is a type of stereoscopic image composed of two superimposed, polarized pictures that produce a 3D effect when viewed through polarizing spectacles. Think of it like going to a 3D movie, except you are viewing stills.
The Ortho-Fusor exercises, which involve refocusing your eyes on various points in the image, were designed for “re-educating and training visual skills” for the “modern need.” As noted in the reference manual, “the world of modern occupations has drawn many more thousands of us into factories, offices, libraries, schools, shops, and laboratories. Here for hours at a time we perform sustained and precise tasks with our eyes, frequently at very close distances…The precise teamwork of the eyes is a matter of coordination and habit.” The reference manual encourages 30 minutes of use a day, in five to ten minute intervals.
Ophthalmologists and optometrists, let us know what you think of these visual exercises and the Ortho-Fusor’s medical claims!
[Camel] must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow’s cigarette business"…
[Memo to C.A. Tucker from J.F. Hind Re: “Meet the Turk”]
RJ Reynolds, 1975
10 years ago this week, Judge Kessler made a landmark ruling in the United States’ RICO case against the tobacco companies. In her Final Opinion, she called out the Defendants for denying for years they “marketed and advertised their products to children under the age of eighteen…in order to ensure an adequate supply of “replacement smokers,” as older ones fall by the wayside through death, illness, or cessation of smoking.”
The millions of tobacco documents in the UCSF Truth Tobacco Industry Documents archive tell the story and their own words ultimately incriminated them.
Today marks the 10th anniversary of the historic racketeering (RICO) case against Big Tobacco, United States of America, et al. v Philip Morris USA, Inc., et al. On Aug. 17, 2006, U.S. District Judge Gladys Kessler issued her final opinion, in which Philip Morris, RJ Reynolds, BATCo, American Tobacco, Lorillard, and Brown & Williamson were all found guilty of defrauding the American people by lying for decades about the health risks of smoking, manipulating nicotine content in cigarettes, and marketing to children.
The opinion weighs in at 1683 pages, and while we encourage you to settle down and read it in its fascinating entirety, the following excerpt sums it up perfectly:
“The seven-year history of this extraordinarily complex case involved the exchange of millions of documents, the entry of more than 1,000 Orders, and a trial which lasted approximately nine months with 84 witnesses testifying in open court. Those statistics, and the mountains of paper and millions of dollars of billable lawyer hours they reflect, should not, however, obscure what this case is really about. It is about an industry, and in particular these Defendants, that survives, and profits, from selling a highly addictive product which causes diseases that lead to a staggering number of deaths per year, an immeasurable amount of human suffering and economic loss, and a
profound burden on our national health care system. Defendants have known many of these facts for at least 50 years or more. Despite that knowledge, they have consistently, repeatedly, and with
enormous skill and sophistication, denied these facts to the public, to the Government, and to the public health community. Moreover, in order to sustain the economic viability of their companies, Defendants have denied that they marketed and advertised their products to children under the age of eighteen and to young people between the ages of eighteen and twenty-one in order to ensure an adequate supply of “replacement smokers,” as older ones fall by the wayside through death, illness, or cessation of smoking. In short, Defendants have marketed and sold their lethal product with zeal, with deception, with a single-minded focus on their financial success, and without regard for the
human tragedy or social costs that success exacted.”
Kessler, Final Opinion, pages 33-34
Besides imposing remedies upon the tobacco companies that included banning the use of terms such as “low tar,” “light,” “ultra light,” “mild,” and “natural”, which had been used to mislead consumers about the health risks of smoking particular cigarette brands, Kessler’s Final Judgment and Order (shorter, at a mere 18 pages) extended the length of time the tobacco companies must publish on their websites their internal company documents produced in litigation. Those documents are housed permanently in UCSF Library’s Truth Tobacco Industry Documents Archive. To celebrate the anniversary, pay us a visit and browse some tobacco industry documents.
You can download zip files of the final judgment and order, final opinion, and other court documents from TTID’s “Lawsuits and Court Documents” webpage (scroll down to US v. Philip Morris, et al.)
Happy reading, and happy anniversary!
This is a guest post by Sophia Lahey, UCSF Archives and Special Collections Intern.
Recently, as part of a larger UCSF Archives and Special Collections digitization project, over 200 medical journals from various state medical associations were digitized and added to the Internet Archive. In order to ensure scan quality, I sifted through thousands of pages to make sure everything was clear enough so that the search function would work properly. As long as the scans are clean, you can search for any word in the entire collection! For instance, I searched the words “alcohol” and “prohibition” and came up with some fascinating results.
The first items that struck me when I started to read through the journals were the ads. In addition to the articles, the ads serve as evidence for historians about how people lived, what was socially acceptable, and what they were interested in buying. In these journals, most of the ads were geared towards doctors, advertising things like medicine, medical instruments, insurance, and even computer management systems.
This ad for Dentocain Teething Lotion is from the 1950s. The infant teething medication advertised is 70% alcohol and includes chloroform! By modern medical standards, this product would definitely raise some red flags. As I kept looking through more journals, I noticed that the older ones featured alcohol in many of the medicines advertised.
In this ad, though the ingredients aren’t listed, you can see on the bottle that the medicine contains 7 1/2% alcohol. The ad was published in 1927, during prohibition. So how could medicine contain alcohol when it was illegal? Well, alcohol could still be prescribed by a doctor. Like other medications, a doctor had to fill out a prescription in order for a patient to get items, like whiskey, for medicinal reasons.
Some doctors wrote prescriptions for liquor off record and for a profit. This created a controversy – government legislation vs. the rights of the practitioner to prescribe as much as he or she felt was needed. This lead to court cases as well as strongly worded opinion pieces about said court cases and ethics in the medical community. These opinion pieces as well as other news stories can be read in the medical journals in the UCSF collection.
Have you ever had a great idea for creating a multimedia project, but didn’t know where to get started? No need to worry, the Learning Tech Group’s got you covered! Here are some tips for how to go about planning and creating an effective project while using the Library Tech Commons resources.
Develop a plan
Before you begin your project, you’ll need to come up with a plan. Start by defining your goals for the project, the message you would like to convey, and remember to keep your audience in mind.
Consider how you will deliver the project and choose the media that best coveys your message. If you’re not so sure which media to use, schedule an appointment with the Learning Tech Group to get some guidance during this step. Once you decide which media you will use, then determine the necessary skills and resources needed to complete the project, and how much time will be involved.
Use the Tech Commons Resources
The Tech Commons offers audio and video equipment and workstations equipped with an assortment of multimedia editing applications. Learn more about how you can use these resources to create your projects below:
The Equipment for Loan Program offers a comprehensive collection of video and audio equipment for a variety of media production needs. This is a free service available to UCSF students, staff, and faculty only. Our equipment is used ever day for a variety of projects, including interviews, medical demonstrations, and even student skits. A full list of our offerings is available on our Support Center website.
Tech Commons’ Multimedia Workstations are available on the 2nd floor of the UCSF Library (CL-240) and in the eLearning Studio (CL-245). In addition to standard web and productivity software, the multimedia workstations include a wide range of multimedia editing applications. A complete list of software/hardware available is available on our Support Center Website.
If you are looking for a quiet place to record and build learning modules, check out the eLearning Studio (CL-245) in the UCSF Tech Commons. This room is appropriate for projects that cannot be completed using public workstations, such as recording narration, working with protected health information, or collaborating with a group on a video or audio project. The eLearning Studio is in high demand so reserve it in advance and read more about it on the Convergence blog.
Help and Support
Learning Tech Specialists are available to help guide you through the process of creating multimedia projects. We can help you find the right tool for the job, teach you how to use that tool, and support you until the project is complete. Register for a Tech Clinic or make an appointment with us to get some guidance on your project!
UCSF’s Digital Asset Database includes logos, photographs, illustrations, video and documents that can be used by the UCSF community.
UCSF’s Brand Identity site has information on how to communicate UCSF’s brand consistently and has a variety of templates in Microsoft Word and PowerPoint available for download.
UCSF Digital Accessibility offers information about UCSF’s accessibility policy. This site also has resources for making online content available to all and removing barriers that prevent access to websites by people with disabilities.
Copyright at UCSF is an online guide that provides information on copyright, publishing, and intellectual property.
Reference managers like RefWorks, do three things, they store information about articles, organize that information, and then add citation and reference information to documents you create. The new version of RefWorks is a major improvement over the old one on all fronts.
Modernized interface, easy import to your library, better PDF handling and now compatible with Microsoft Word 2016 and Google Docs, the new blue-themed RefWorks is available for your use. The red-themed “legacy” RefWorks will be phased out in another year. Note: The new RefWorks only works with Word and GoogleDocs. The folks at RefWorks suggests you delay upgrading until you have completed any current projects.
The process of moving from old to new version is surprisingly easy as a I discovered recently. The whole process took about 10 minutes. You can keep both versions of RefWorks after you have upgraded until ProQuest stops support of the legacy version in September, 2017.
The upgrade steps are:
- Go to https://refworks.proquest.com/
- Click Create Account (see right)
- They will ask for you email, use your UCSF email.
- They will ask if you want to migrate your legacy RefWorks library into the new RefWorks. Say yes! This process takes less than 10 minutes (this step does not apply to new RefWorks users).
- You will need to install the new version of the plug-in for Word (there is one for 2016 and another for earlier versions of Word).
- You will need to install the bookmarklet that works with your browser and helps you import new articles to RefWorks.
For numbers 5 and 6 from above, find Tools in the “three vertical dots” men. See above.
- Add Install Save to RefWorks, this helps you add information to your RefWorks library. You drag and drop this bookmarklet into your browser’s bookmarks toolbar.
Install the plugin for your writing software. Notice the choices: Write-N-Cite for older versions of Word, Refworks Citation Manager for Word 2016, and the plug-in for GoogleDocs. This involves a download, installation, and then checking in Word to make sure it is working.
That’s it for installation. The next installment will talk about adding materials and organizing them in your RefWorks Library.
Please send me questions or comments.
UCSF Library provides access to the reference manager RefWorks for the UCSF community. Many rely on RefWorks, rather than EndNote, Zotero, Mendeley or others, to store and organize information, and cite references in their documents. Microsoft Word is the primary word processor which works with the better-known reference managers.
Microsoft Office 2016 came out in the summer-to-fall of 2015 for both Mac and Windows. Since that time those using RefWorks have faced a problem. If they unknowingly updated to Office 2016 or bought a shiny new computer with Office 2016 installed they were not able to use RefWorks to format in-text citations and reference lists in Word documents. Either they needed to revert to the previous version of Office or change reference managers.
This problem is finally solved! RefWorks now has an update which works with Word 2016. The new plug-in is accessed through Word 2016.
There is more to the story. I will briefly summarize here. Proquest, the new parent company of RefWorks, is in the middle of upgrading from what is now called legacy RefWorks to ProQuest RefWorks. UCSF has not forced users to upgrade to the new version yet, but the legacy version will go away in September, 2017.
There will be more blog posts about RefWorks coming soon.
Let me know questions or if you are finding problems with the installation.
Vanguard cigarette ad acknowledged links to cancer in 1959…as a selling point.
“Now Smoke without Fear! Vanguard - a discovery that eliminates the 3 agents in cigarettes linked to cancer and heart diseases. No tobacco tars, No nicotine, and most important, No arsenic”
UCSF Truth Tobacco Industry Documents
Pollay Advertising Collection
Our Medical Artifact Collection includes some pretty amazing items. For instance, the 19th-century medical kits always impress, with their vibrant satin and velvet linings and beautifully crafted (though not necessarily sanitary) instruments.
One highlight is this 19th-century skull and brain surgery kit created by Arnold & Sons, a London-based surgical instrument manufacturer. The kit includes a trephine (with multiple saw bits), forceps, bone brush, and head saw known as a Hey’s saw.
A trephine is a T-shaped, hand-operated drill saw with a cylindrical blade. It would have been used to bore holes in the skull, allowing for the removal of bone and access to the brain. This kit includes multiple saw bits of different sizes.
A Hey’s saw is a double-bladed instrument that, thanks to its unique design, allows for variously angled cuts. It is named after William Hey, an English surgeon who helped refine the tool.
If you would like to see this, or any of our artifacts, in person, please make an appointment with the UCSF Archives and Special Collections.
The Health Warning Labels Collection contains images of health warning labels from a variety of countries, including pictorial warnings that have been implemented on packs and a number of images that have been developed for pilot testing and market research.
You can also browse country- and theme-based galleries of these images at the University of Waterloo’s Tobacco Labelling Resource Centre. Thank you to University of Waterloo for partnering with us to make these available in TTID!
Also for August, a small but significant change to our Bibliography: we’ve added a new search field. Grant lists any contracts, grants, grant applications, or special project numbers mentioned in the cited publication/resource.
In preparation for the Fall 2016 quarter at UCSF, the Learning Tech Group has been busy developing CLE support resources for new and returning students. Below is a short video covering frequently asked questions from students, as well as links to support documents designed to set students up for success in the UCSF CLE.
Are you a faculty member or support staff for a course that uses the CLE? Feel free to add links to these resources in your CLE courses or email this blog post to students. As always, contact us with any questions or feedback, or just leave a comment below. We’d love to know what you think, or if there are other topics you think we should cover.CLE FAQ Video for Students CLE Student Help Docs
- Need to access a CLE course? Learn how to Find a CLE course.
- Are you new to UCSF and need to edit your CLE profile and picture? Click for instructions on updating your CLE Profile.
- Want to quickly access CLE courses? Learn how to customize the My Home Page.
- Interested in personalizing your CLE course view? Learn how to Dock CLE Blocks.
- Using the forum activity? Find instructions to Post to a Forum.
- Want to print a CLE syllabus? You can Print a Book.
- Need to know how you are doing in a CLE course? See instructions on how to View Course Grades.
- Having an upcoming CLE exam? Read the CLE Exam Tips for Students.
Good luck this quarter from the Learning Tech Group!