The CLE Quiz activity has been well documented here on the Convergence blog and we are always looking for ways to better support the online assessment tool. In the past we provided CLE Tips for Finals, a CLE Quiz FAQ, CLE Exam Tips for Students, and have recently released a video series showcasing the CLE Quiz activity.
Just a reminder that the CLE uses the term “Quiz” for the activity, but do not be mistaken – the Quiz activity is a robust online assessment tool that can be used for self-evaluations, tests, exams, mid-terms, and finals at UCSF.
Are you preparing for an upcoming CLE exam or final? Take a look at the video series below to learn about creating, configuring, and grading a CLE Quiz.
The content is organized into three videos, and a bonus FAQ video. This video series is designed to help UCSF faculty and staff quickly find the information they need when administering an online exam in the UCSF CLE.
Add a Quiz Video
In this video we will add a Quiz to a CLE course and configure Quiz settings.
Add Questions to a Quiz Video
In this video we will create and add questions to a CLE Quiz.
Grade a Quiz Video
In this video we will grade a CLE Quiz.
Quiz FAQ Video
In this video we will review a few frequently asked questions about the CLE Quiz activity.
We have a Quiz Demo scheduled for the May 13 Tech Clinic, from 1:30-3pm. Join us at the UCSF Library for a demonstration and conversation on the power of the Quiz activity! Click below to learn more and register:
Learning Tech Specialists are also available to help review CLE quizzes with faculty and course staff before a high-stakes exam such as a midterm or final. We call this a Quiz Preflight and it only takes 10-15 minutes to confirm quiz settings are configured correctly.
Image Credit: Moodle Trust
Earlier this year the California Digital Library revealed a revamped Calisphere site, offering improved access to and usability for thousands of digital items of historical significance contributed by institutions from across California. Alongside University of California partners such as UCSF, California State University Libraries, public libraries, museums and historical societies are making digital resources more discoverable than ever. The Calisphere site itself features excellent search and filter functions, and items can also be discovered through the Digital Public Library of America and even through Google searches.
UCSF is currently adding items and collections to the site, beginning with newly digitized items from the Eric Berne Papers, Lawrence Crooks Radiologic Imaging Laboratory Records and the UCSF Black Caucus Records. Other collections include the Japanese Woodblock Print Collection, the Tobacco Free Project (SF Department of Public Health Records), and selections from UCSF’s Photograph Collection. We’re also moving items over from our Omeka site so that all of UCSF’s digitized items can be accessed in one place.
The release of the new Calisphere site also coincides with the implementation of a new Digital Asset Management System (DAMS) connected to Calisphere, that with help from CDL, allows us to have an efficient workflow for managing, preserving and publishing digital items.
You can find UCSF’s collections through the “Contributing Institutions” link at the top of the page. Each collection features a gallery view with thumbnails of the items, with options to filter and sort search results and sets by an number of different facets including date, item type and collection number.
Calisphere’s new user-friendly features include clearly laid-out item information and a nice co-mingling of academic and social media functions to “Get Citation” “Tweet” and “Share on Facebook”. There are also helpful links back to the Contributing Institution page and Collection page and links to the finding aid on the Online Archive of California. The new design is very easily searchable, navigable and easy on the eyes.
We’ll have more items coming online in the next month or so keep an eye out. Take a look around the site, send us your feedback and enjoy!
“Life Causes Death!” & “The Greatest Myth of the Century: Passive Smoking is a major problem” - Incredible copy ideas from a 1993 Philip Morris brainstorming session to develop new marketing messages in Europe.
Document from a PM meeting charged with forming new messages for the European market that would focus more on social issues and approaches instead of health messages. In addition to full-page ad scenarios, and possible “novel approaches to research”, the participants suggest alternative names for ETS (environmental tobacco smoke) including calling it, of all things, “second-hand smoke”, a label the industry actively discouraged for years.
One ad scenario called “The Hidden Minority…Which of these people is most commonly discriminated against?” was to be accompanied by a picture of a “smoker, a drug addict, a minority race, a homosexual and a woman.“ Another campaign called “Is American Intolerance/Puritanism Coming to Europe?” argued there is a “dangerous puritan, fundamentalist movement in the US” and “the anti-smoking groups are one part of this movement.”
Read the full document at: https://industrydocuments.library.ucsf.edu/tobacco/docs/plvv0111
Source: UCSF Industry Documents Library, Philip Morris Collection
We created a coloring book featuring illustrations from fifteenth to nineteenth-century rare books housed in the UCSF Archives and Special Collections. Coloring reduces stress, inspires creativity, and it’s just plain fun. You can scroll through a few of the images below and download the entire book for free here. Happy coloring!
We would love to see your finished creations. Tweet your pictures @ucsf_archives and use #ColorOurCollections.
7,133 new tobacco industry documents were posted to the UCSF Truth Tobacco Industry Documents today.
The breakdown is:
Senator Jesse Helms - Thank you for continuing to be the champion of the tobacco industry.
James Maguire, exec sales with RJ Reynolds, penned a letter to Senator Helms in 1993 outlining the catastrophe that would befall the country if an additional tax were placed on cigarettes. Maguire claims, “Smokers and the tobacco industry are already paying an unfair tax burden.”
UCSF Industry Documents Library, RJ Reynolds Collection
Author : MAGUIRE JV
Document Date : 1993 March
We’ll be out of the office at the end of this week, April 7-9 for the Annual General Meeting of the Society of California Archivists.
It’s a Northern California year, archivists from across California will be gathering in Santa Rosa for three days of tours, workshops and sessions.
Highlights include a workshop and case study presentations on Stanford’s ePADD email processing project, a lunchtime talk on San Francisco street food, and especially pertinent for us a plenary address by Sonoma State history professor Michelle Jolly on connecting the current generation of students with an awareness of archives and primary sources.
Local institutions opening their doors for tours include Sonoma State University Special Collections, Santa Rosa Junior College Archives and the Charles Schulz Museum
We’re looking forward to learning and sharing a lot, we’ll be back on Monday, April 11.
An Ounce of Prevention is Worth a Pound of Cure! 1949 ad for Philip Morris claims leading medical journal finds cigarettes are scientifically less irritating to the nose and throat.
In honor of April Fool’s Day we give you an advertisement for Philip Morris cigarettes claiming “when smokers changed to Philip Morris, substantially every case of irritation of the nose or throat - due to smoking - either cleared up completely, or definitely improved”
The UCSF Archives and Special Collections is pleased to announce the opening of a new exhibit at the UCSF Library, Vision for the Future: Advancing MRI Technology at UCSF’s Radiologic Imaging Laboratory, 1975-2000. The exhibit explores the pivotal role UCSF researchers played in developing imaging technology that revolutionized patient care and transformed the way we see our bodies. View material from the Radiologic Imaging Laboratory records housed in the UCSF Archives, including research notebooks, MRI coil prototypes, rare photographs, and more.
Join us April 5th at 12 noon for the exhibit’s official opening. Archivists will be on hand to answer any of your questions!
The Radiologic Imaging Laboratory (RIL) was founded in the mid-1970s by a team of UCSF scientists and engineers. Their goal was to create a clinically viable diagnostic tool using nuclear magnetic resonance imaging, later called MRI. Over the course of 25 years, the lab brought together venture capitalists, researchers, and clinicians to develop, evaluate, and market new imaging systems and instruments. The lab’s interdisciplinary approach and partnerships with private corporations, including Pfizer, Diasonics, and Toshiba, led to rapid innovation and numerous patents that continue to impact clinical care today.
The exhibit showcases just a fraction of the over 90 linear feet of engineering records, correspondence, and other material in the collection (call number MSS 2002-08). Through the generous support of RIL engineer, Dr. Lawrence E. Crooks, the UCSF Archives has processed the collection and created a detailed inventory available to researchers on the Online Archive of California. Archives staff have also made hundreds of documents and photographs from the collection available digitally on Calisphere, a public online portal.
The exhibit is located on the main floor (3rd floor) of the UCSF Library, 530 Parnassus Ave. It is free and open to the public during Library hours, April 2016-April 2017.
The gradebook is a powerful module that is available in every CLE course, though it can be intimidating to new course editors. It allows instructors to organize and calculate grades, and it allows students to view their own grades. The gradebook offers a number of customization options, and it can accommodate simple or complex grading schemes. With this blog post, we are happy to announce a new collection of help resources all about the gradebook!
Have you ever wondered how extra credit works in the gradebook? Do you want to make a back up copy of grade histories for safe keeping? How do you capture grades from in-class assignments that have no electronic component on the CLE course home page? All of these questions, and many more, are answered in the following help documents. If you aren’t sure where to look, don’t hesitate to contact us, and we’ll point you in the right direction. Happy grading, and good luck!
- Gradebook Handout (detailed, printable guide, PDF)
- Gradebook Introduction (online documents covering basic concepts)
- Gradebook Tips (online documents covering additional tips and tricks)
- Gradebook FAQ (online list of commonly asked questions and answers)
Also note that this easy-to-remember URL will take you directly to the introduction article: tiny.ucsf.edu/gradebook.
Every month, we highlight a newly published article along with a few key industry documents used by the author(s):
Garrett BE, Gardiner PS, Wright LT, Pechacek TF. The African American Youth Smoking Experience: An Overview. Nicotine & Tobacco Research. 2016 Apr;18 Suppl 1:S11-5. doi: 10.1093/ntr/ntv203.
Beginning in the late 1970s, a very sharp decline in cigarette smoking prevalence was observed among African American (AA) high school seniors compared with a more modest decline among whites. This paper provides an account of past influences on cigarette smoking behavior among AA youth to help understand the reasons for these historically lower rates of cigarette smoking and argues the efforts of the tobacco industry have prevented the effectiveness of certain protective factors (price, religion, sports participation, parental opposition, etc) from carrying over into adulthood. While AA youth continue to have a lower prevalence of cigarette smoking than white youth, they are still at risk of increasing their smoking behavior due to aggressive targeted marketing by the tobacco industry.
Key Documents from the UCSF Truth Tobacco Industry Documents:
- MENTHOL – EVENT SPONSORSHIP MARLBORO MENTHOL INNER CITY BAR NIGHTS. (1989).
The tobacco industry launched campaigns specifically targeted to African American youth. For example, the Marlboro Menthol Inner City Black Bar Program, developed in the late 1980s, expanded in the 1990s and included games, giveaways, and amateur Marlboro Music talent contests.
- Hawkins SC, RJ Reynolds. MARKETING RESEARCH REPORT. PROJECT UT CREATIVE QUALITATIVE RESEARCH. (1989).
RJ Reynolds test-marketed Uptown menthol cigarettes in Philadelphia with the slogan “the uptown flavor with the downtown price” and sponsored several cultural and inner-city nightclub events with free pack giveaways. The Uptown theme focused on style, music, nightlife, and entertainment and was specifically targeted to the AA community.
- 1990 New Marketing Ideas (1989).
“The Fat Boys campaign, a Black inner city targeted brand, was launched by RJ Reynolds in the early 1990s. The Fat Boys campaign focused on the “environment and interests of inner-city Blacks” as well as rap music. The product packaging had a brick wall and graffiti design. Advertising for the product featured young AA males that strongly resembled leading characters of the Fresh Prince of Bel-Air —a popular 1990s sitcom that appealed to many urban youth. Like Uptown, Fat Boys were mentholated and available in packages of 10 to address price sensitivity for AA smokers.”
- Hong, Peter, LA Times.’MAKER OF MENTHOL X CIGARETTES AGREES TO PULL IT AFTER PROTESTS‘ (1995).
During Black History Month in 1995, Menthol X cigarettes were launched in stores around Massachusetts.
RJR Chairman on secondhand smoke and kids: “If children don’t like to be in a smoky room…they’ll leave…[and infants] At some point they begin to crawl…”
RJR Nabisco Annual meeting of Shareholders - 1996 April 17
Topics covered in this shareholders meeting include not only secondhand smoke but the “heat not burn” tobacco cigarette ECLIPSE that never made it to full market; nicotine and addiction; smoker attitudes regarding health hazards and addiction; emphysema; and underage smoking.
A total of 232 documents have been added to the Truth Tobacco Industry Documents today.
- 10 Brown and Williamson documents
- 1 Lorillard document
104 Depositions and Trial Testimony documents (DATTA) from the continuing Engle Progeny cases in Florida
We are pleased to announce a new online workshop designed to teach you how to perform basic tasks associated with building a course or collaboration space in the Collaborative Learning Environment (CLE)!
The purpose of the Foundations in the CLE workshop is to help new users who are tasked with creating or editing courses. The four-hour online training is self-paced and includes a basic overview of the CLE, an introduction to the interface, and information about adding tools and resources to your courses.
Participants can self enroll by simply logging in to the CLE and searching for the course or just click the button below to enroll now!
Have questions on how to get started? Contact a Learning Tech Specialist or just leave a comment below!
Join us this Wednesday, March 16, from 12noon-2pm for an afternoon of activities and history! View the newly opened Library exhibit, An Engine of Inquiry and Change: The UCSF Library, and take a sneak peek at the soon-to-open Makers Lab.
Meet us on the main floor of the UCSF Library for 3D printing demos, knitting, coloring, and more at the Makers Lab preview. Talk to a roaming Library expert to get your questions answered and learn more about how the Library serves students, faculty and staff. View silent films from the Archives and Special Collections then head to the 5th floor to explore the exhibit.
An Engine of Inquiry and Change: The UCSF Library celebrates 150 years of growth, evolution, and user-centered service at the UCSF Library. Discover how the collection grew from less than 2,000 volumes into one of the world’s preeminent health sciences libraries.
View rare books and medical artifacts from the Archives and Special Collections and learn about exciting, technologically-advanced tools for the post-digital age. And don’t forget to “catalog” your Library memories and ideas for the future at our interactive card catalog display!
Sign up here to attend the event. The exhibit runs March 2016-March 2017.
International graphic health warning labels for cigarette packs. (and these are the tame ones!)
The UCSF Industry Documents Library has a collection of over 1,300 images of health warning labels from a variety of countries, including pictorial warnings that have been implemented on packs and a number of images that have been developed for pilot testing and market research. These come out of a project by the University of Waterloo’s Tobacco Labelling Resource Centre.
During the 2016 Spring semester the UCSF Archives & Special Collections is hosting two interns:
Jessica Jones is our first EXCEL program intern. The UC San Francisco Excellence through Community Engagement & Learning (EXCEL) Program is a clerical/administrative training program which aims to develop the potential workforce in UCSF’s surrounding communities and provide San Francisco residents with access to health-field related employment opportunities. It is a work-based program that uses both classroom and on-the-job training to prepare participants for career path jobs in the healthcare sector. In the past month Jessica who works in the Archives four days a week has successfully completed the State Medical Society Journals assessment and Cholera pamphlets cataloging projects. She is working on rehousing and creating detailed inventory for the Photo Portraits collection which will help preserve these photographs and facilitate their discovery. Jessica will help organize, rehouse and create inventories for newly acquired papers and also learn how to scan and create metadata for materials in diverse formats.
Here is what Jessica wrote for the blog: “I am a mother of two beautiful children ages 1 and 4. I am a San Francisco native and a current intern through the EXCEL Cycle 10 UCSF Medical Administrative Internship. After becoming a mother I realized what I was inspired and motivated by. I have many talents and desires but my main four passions in life are Children, Happiness, Self Love, and Fashion. Due to my natural spirit to connect and adapt with people so well I have a goal to become a professional as a Clinical Social Worker in Pediatrics. I am one step closer to my future by getting my foot in the door within my internship at UCSF. I plan to reach out and advocate for families that lack social and emotional support. I want to make a difference within children and actually give and instill in them extra love, support, and mentoring . Currently I am interning for the Archives and Special Collections, I plan to enrich my own knowledge and gain plenty experience to become an unparalleled asset. I also plan to look into the development of pediatrics department within UCSF. Finally, I am so thankful for this amazing opportunity. My dream is becoming a reality.”
Kristin Daniel first became interested in library science when she was young; when her curiosity, more often than not, led her to find answers in books. The importance of information availability stayed with her throughout her schooling. Her passion was put on hold after she graduated high school in 1998, as economic necessities led her to a decade of service in the retail and hospitality industries. She got the opportunity to return to school and pursue her dream in 2008.
She graduated cum laude from San Francisco State University with a Bachelor’s Degree in English Literature and is currently in her last semester of San Jose State University’s iSchool Masters in Library and Information Science program. Her coursework at SJSU reflects her interest in public librarianship with an emphasis in archives and preservation. Kristin is hopeful that she can serve her community’s information needs with the skills she can learn at her internship at UCSF: practical experience in cataloging, collection processing, and digitization. With so many people turning to digital means of finding information she is a firm proponent of a global library network.
Between being a stay-at-home-mom and a full time grad student, Kristin doesn’t have a lot of time for hobbies. When she can find a few moments to relax, however, she can usually be found reading sci-fi/fantasy novels, exploring San Francisco’s numerous events/attractions, and daydreaming about winning the lottery so she can build a craft studio. A lifelong California resident, Kristin currently resides in San Ramon with her husband and two-year-old son.
Kristin is continuing the project started by previous interns – organizing and creating an inventory of biographical files. She also helps with Quality Control of digital files for the State Medical Society Journals project.
Both Jessica and Kristin are assisting with the survey of the Archives and Special Collections manuscript and university records collections. The inventory and reorganization of these collections will greatly increase intellectual control, department efficiency, and user access.
We are grateful to our interns for their dedication and help!
Project SCUM - 1995 marketing plan that targeted homeless people and gay men in San Francisco.
https://industrydocuments.library.ucsf.edu/tobacco/docs/sfck0098 - RJ Reynolds, 1995
“Sub Culture Urban Marketing" was given the acronym SCUM by an RJ Reynolds marketing team. SCUM planned to boost cigarette sales by targeting specific populations including gay men in San Francisco’s Castro area and homeless men in the city’s Tenderloin neighborhood. See the more than 2.4 million RJ Reynolds documents at the UCSF Industry Documents Library
Have you ever stood in front of a machine with little or no idea on how to operate it? For example, a self check-in kiosk at the airport? Then you watch someone else give it a try and you suddenly understand how it works!
That’s the idea behind our video tutorials. We invite you to peek over our shoulders, so to speak, and watch our tips and tricks videos that show you how to perform some basic functions in the CLE.
Below you will find several short and focused videos, so you can pick and choose just the ones you need. These tips and tricks videos will also be posted on the Learning Tech Support Center. We will continue to post new videos so check back for new additions to keep up to speed on new ways to use the CLE!
Do you have ideas for videos that you would like to see? Contact a Learning Tech Specialist today or just leave a comment below!
Email from AstraZeneca exec citing shifting commercial priorities as reason for denying pre-clinical research proposal on weight gain: “we could wind up with results that are not clearly advantageous…”
Antipsychotics such as Seroquel have become megabrands because doctors prescribe them for everything from insomnia in the elderly to hyperactivity in adolescents. While doctors can prescribe off-label, it is illegal for drug-makers to market such uses. As sales of Seroquel grew in the 2000s, AstraZeneca found itself in a struggle between safety and marketing over the potentially damaging issue of weight gain. Internal company documents such as these show AZ hid unfavorable study results, promoted unapproved uses and even considered pitching the drug as the one less likely to lead to suicidal thinking than its competitors.
Title: Email string – Quetiapine Matters (02/23/2001)
URL : https://industrydocuments.library.ucsf.edu/drug/docs/hypd0217