SUPREME COURT OF THE STATE OF NEW YORK COUNTY OF NEW YORK
CITY OF NEW YORK and THE NEW YORK CITY HEALTH AND HOSPITALS CORPORATION,
Plaintiffs,
- against -
THE TOBACCO INSTITUTE, INC., PHILIP MORRIS INCORPORATED, BROWN &
WILLIAMSON TOBACCO CORPORATION, R.J. REYNOLDS TOBACCO COMPANY, B.A.T. INDUSTRIES
P.L.C., LORILLARD TOBACCO COMPANY, THE AMERICAN TOBACCO COMPANY, LIGGETT
GROUP, INC., UNITED STATES TOBACCO COMPANY, and THE COUNCIL FOR TOBACCO
RESEARCH -- U.S.A, INC.,
Defendants.
COMPLAINT
Index No. /96
Filed with the Clerk of the Court on October 17, 1996
The plaintiffs, the City of New York ("City") and the New
York City Health and Hospitals Corporation ("HHC") (collectively,
the "plaintiffs"), by their attorney, Paul A. Crotty, Corporation
Counsel of the City of New York, allege:
INTRODUCTION
Tobacco-related diseases have killed and continue to kill millions of
Americans and New Yorkers. In the name of profits, tobacco companies have
chosen and continue to choose to ignore and suppress the truth about the
hazards of using tobacco.
This action arises out of a decades-long combination of willful and
intentional wrongdoing by the leading tobacco companies and their trade
associations, which together comprise virtually the entire industry in
New York City and are defendants herein. As a paramount industry responsibility
deriving from their sale, distribution and marketing of a product under
suspicion as a profound risk to health, these defendants voluntarily undertook
a duty to conduct research and disclose to the public complete and accurate
information about the relationship between tobacco use and disease and
to cooperate closely with public officals who safeguard the public health.
Yet these same defendants have known for decades from their own secret,
internal studies that their products are deadly and addictive. Instead
of disclosing this knowledge, the defendants intentionally chose to engage
in a unified campaign of deceit and misrepresentation. They also suppressed
the development of safer cigarettes, manipulated the level of addictive
nicotine in their products, and promoted and marketed their products to
minor children. This course of conduct was intended by the defendants to
control and maintain their markets, to maximize their profits, and to minimize
their legal exposure -- all the "self preservation" of the industry.
Despite the duration and the severity of the misconduct, the industry has
enjoyed virtual immunity because of its economic and political power, its
scorched-earth litigation tactics, and its fraudulent concealment of unlawful
conduct.
The defendants' collective conduct has resulted in an unprecedented
impact on the public health, in both human and economic terms. On information
and belief, the death toll in one year alone from tobacco use equals the
number of American lives lost in battles in all the wars this country has
fought this century. Overwhelmingly, the new recruits in this death march
are children and adolescents. The City, its residents, and HHC have suffered
and incurred enormous expenses as a result of the defendants' misconduct.
New York City residents have become ill and died from tobacco-related diseases
such as lung and other cancers, emphysema, and heart disease. Because of
tobacco-related diseases, the City and HHC expend hundreds of millions
of dollars annually in payments for Medicaid recipients, non-Medicaid indigent
care, and City employee health insurance.
The City and HHC bring this action to impose upon the industry the legal
responsibility for the consequences of its actions. The premise of this
action is that the tobacco industry -- and not the City, its residents,
or HHC -- should pay for the staggering health care costs caused by the
industry's actions in violation of the laws of New York.
In particular, the Cit and HHC bring this action to protect the citizens
and the public health of the City of New York by seeking equitable relief.
The City and HHC also bring this action for damages for economic injuries
to the plaintiffs which were caused by the unlawful actions of the defendants.
Such damages include, but are not limited to, increased expenditures for:
a. New York's Medicaid plan, N.Y. Social Services Law Secs. 363 et seq.
and 42 U.S.C. Secs. 1396 et seq. Under the Medicaid plan, the City pays
approximately 25% of the costs of Medicaid. N.Y. Social Services Law Sec.
368-a. In fulfilling its statutory duties, the City has expended and will
expend substantial sums of money due to the cost of providing health care
services for the diagnosis and treatment of tobacco-related illness and
diseases for Medicaid recipients. These expenditures have been caused by
the unlawful actions of the defendants.
b. Non-Medicaid indigent care in HHC facilities, N.Y. Unconsolidated
Laws Secs. 7381 et seq., and other State and federal laws. Pursuant to
New York State statute, it is the mission of HHC to provide care and treatment
for the ill and infirm regardless of ability to pay or availability of
reimbursement from third party payors. N.Y. Unconsolidated Laws Sec. 7382.
In fulfilling its statutory mission, HHC has expended and will continue
to expend substantial sums of money to diagnose and treat tobacco-related
diseases and addiction in uninsured or underinsured, non-Medicaid, indigent
persons. In addition, the City also expends substantial sums of money for
that tobacco-related, non-Medicaid, indigent care by (i) contributing,
pursuant to State and federal law, to bad debt and charity care pools,
including those pools in which HHC participates, and (ii) providing a subsidy
to HHC whenever necessary, as required by State law. Plaintiffs' expenditures
have been caused by the unlawful actions of the defendnts.
c. The City of New York Health Benefits Program. As an employer, the
City makes available health coverage for its more than 500,000 employees
and retirees and their families, pursuant to statute and its employment
contracts, and is mandated by law to offer hospital and medical health
coverage and benefits. That coverage includes treatment of tobacco-related
diseases. In order to provide those benefits, the City has entered into
contractual agreements with certain health care service providers and insurance
plans, for which the City pays premiums. The City has paid and will continue
to pay substantial sums of money for the costs of premiums, including the
cost of providing health care services for treatment of tobacco-related
diseases for City employees and retirees. These expenditures have been
caused by the unlawful actions of the defendants.
PARTIES
Plaintiff the City was and is a municipal corporation existing by and
uder the laws of the State of New York.
Plaintiff HHC was and is a New York public benefit corporation created
pursuant to New York Unconsolidated Laws Secs. 7381 et seq. to provide
hospital services, including outpatient services, to the population of
New York City.
The Tobacco Institute, Inc. ("TI") is a nonprofit corporation
organized under the laws of the State of New York with its principal place
of business at 1875 I Street N.W., Suite 800, Washington, D.C. 20006. TI
at all relevant times was a trade association of the tobacco companies,
was funded and controlled by them, and operated as their public relations
and lobbying arm.
Philip Morris Incorporated ("Philip Morris") is a cigarette
manufacturer and a Virginia corporation whose principal place of business
is 120 Park Avenue, New York, New York 10017.
R.J. Reynolds Tobacco Company ("R.J. Reynolds") is a cigarette
manufacturer and a New Jersey corporation whose principal place of business
is 4th and Main Streets, Winston-Salem, North Carolina 27102.
Brown & Williamson Tobacco Corporation ("Brown & Williamson")
is a cigarette manufacturer and a Delaware corporation whose principal
place of business is 1500 Brown & Williamson Tower, Louisville, Kentucky
40202.
B.A.T. Industries P.L.C. ("B.A.T. Industries") is a British
corporation with its principal place of business at Windsor House, 50 Victoria
St., London, England SW1H ONL. Upon information and belief, through a succession
of intermediary corporations and holding companies, B.A.T. Industries is
the sole shareholder of Brown & Williamson. Through Brown & Williamson,
B.A.T. Industries has placed cigarettes into the stream of commerce with
the expectation that substantial sales of cigarettes would be made in the
United States and in New York City. In addition, B.A.T. Industries conducted,
or through its agents and/or co-defendants conducted, critical research
for Brown & Williamson on the issue of tobacco and health. Further,
Brown & Williamson is believed to have sent to England research conducted
in the United States on the issue of tobacco and health in an attempt to
remove sensitive and inculpatory documents from United States jurisdiction,
and these documents are subject to the control of B.A.T. Industries. B.A.T.
Industries has been involved in the actions described herein and its actions
have affected and caused harm in New York City.
Lorillard Tobacco Company ("Lorillard") is a cigarette manufacturer
and a Delaware corporation whose principal place of business is 1 Park
Avenue, New York, New York 10016.
The American Tobacco Company ("American Tobacco") is a cigarette
manufacturer and aDelaware corporation whose principal place of business
is 281 Tresser Boulevard/ 6 Stamford Forum, Stamford, Connecticut 06904.
Liggett Group, Inc. ("Liggett") is a cigarette manufacturer
and a Delaware corporation whose principal place of business is 700 West
Main Street, Durham, North Carolina 27702.
United States Tobacco Company ("U.S. Tobacco") is a manufacturer
of smokeless tobacco products (snuff and chewing tobacco) and a Delaware
corporation whose principal place of business is 100 West Putnam Avenue,
Greenwich, Connecticut. The word "defendants" as used herein
does not include defendant U.S. Tobacco in the context of allegations concerning
the manufacture, marketing, and/or sale of cigarettes, including the deliberate
refusal on the part of cigarette manufacturers to research, develop and
market a safer cigarette, the manipulation of nicotine content in cigarettes,
and the marketing of cigarettes to minors; the aforementioned allegations
are not to be construed as applying to defendant U.S. Tobacco.
The Council for Tobacco Research - U.S.A., Inc. ("CTR"), successor
in interest to the Tobacco Institute Research Committee ("TIRC"),
is a nonprofit corporation organized under the laws of the State of New
York with its principal place of business at 900 Third Avenue, New York,
New York 10022. At all relevant times CTR and TIRC were trade associations
of the tobacco companies and were funded and controlled by them.
As used in this Complaint, the terms "defendant" and "defendants"
include all named defendants and all predecessor and successor entities
to the named defendants. As used in this Complaint, the term "tobacco
companies" refers to all defendants except TI and CTR, and the term
"trade associations" refers to defendants TI and CTR.
All defendants did and continue to: do business in New York State; make
contracts to be performed in whole or in part in New York State; manufacture,
test, sell, offer for sale, supply, or place in the stream of commerce,
cigarettes or other tobacco products, or in the course of business materially
participate with others in so doing; and perform such acts as are intended
to, and do, result in the sale and distribution in New York State of cigarettes
or other tobacco products from which the defendants derive substantial
revenue. All defendants also caused and continue to cause tortious injury
by acts or omissions in New York State, or caused and continue to cause
tortious injury in New York State by acts or omissions outside New York
State.
THE HEALTH CONSEQUENCES OF TOBACCO
The human tragedy of smoking-related disease is enormous. Cigarette
smoking is the leading cause of premature death in the United States. According
to the federal Centers for Disease Control and Prevention, each year smoking-related
illnesses kill more than 400,000 Americans, on information and belief exceeding
the combined death caused by automobile accidents, AIDS, alcohol use, use
of illegal drugs, homicide, suicide and fires. Smoking-related illnesses
account for one of every five deaths each year in the United States.
On information and belief, at least 43 chemicals in the smoke inhaled
by persons using defendant cigarette manufacturers' products have been
determined to be carcinogenic. On information and belief, cigarette smoking
causes as much as 85% of all lung cancer. Tobacco products are also linked
to cancers of the mouth, larynx, esophagus, stomach, pancreas, uterus,
cervix, kidney and colon, among others. On information and belief, all
told, tobacco use is responsible for at least 30% of all deaths from cancer.
On information and belief, smoking is the cause of more than 80% of
deaths from pulmonary diseases such as emphysema and bronchitis.
Smoking is also responsible for thousands of deaths from cardiovascular
diseases, including stroke, heart attack, peripheral vascular disease and
aortic aneurysm. Tobacco use is also linked to a large number of other
serous illnesses.
The health consequences of smoking among women are of special concern
because of the deleterious effect on reproduction. On information and belief,
smoking reduces fertility, increases the rate of miscarriages and stillbirths,
retards uterine fetal growth, and results in lower birth weight in infants.
As a direct result of the unrestrained and unlawful conduct of the tobacco
industry, tobacco use has become the most pervasive public health issue
of our time and the single most preventable cause of death in our society.
Cigarettes and other tobacco products kill when used as intended, and on
information and belief there is no known level of safe consumption.
THE ECONOMIC TOLL OF TOBACCO IN NEW YORK CITY
The Columbia University Center on Addiction and Substance Abuse, Joseph
Califano, Chairman, issued a report earlier this year on the impacts of
tobacco, drugs and alcohol on New York City's economy. The Columbia study
estimates that New York City government spent $592 million on health costs
related to substance abuse in 1994, with roughly 50%, or almost $300 million,
of direct costs to the City attributable to tobacco use. This amount does
not include the indirect costs of tobacco use to the City, such as loss
of income from smokers whose illnesses render them unable to work. Nationwide,
the federal Centers for Disease Control estimates health care costs for
tobacco-related diseases are $50 billion annually. These costs have been
increasing at a precipitous rate, more than doubling in the period from
1987 to 1993.
THE CONCENTRATION OF THE INDUSTRY
Cigarette manufacturing has been one of the most concentrated industries
in the United States throughout this century. Together, Philip Morris,
R.J. Reynolds, Brown & Williamson, American Tobacco, Lorillard, and
Liggett comprise the Big Six cigarette manufacturers, which control virtually
100% of the market in the United States. Philip Morris and R.J. Reynolds
are the industry leaders, with, on information and belief, national market
shares of approximately 42% and 29%, respectively. On information and belief,
the approximate market shares of the other Big Six cigarette manufacturers
are: Brown & Williamson, 12%; Lorillard, 7%; American Tobacco, 7%;
and Liggett, 3%. On information and belief, U.S. Tobacco manufactures 88%
of the smokeless tobacco products sold in the United States.
In part because of its concentration, the tobacco industry has long
been one of America's most profitable businesses, with, on information
and belief, profit margins estimated in at least the 30% range. The industry
continues to harvest billions of dollars in profits each year from domestic
sales alone.
In addition, the concentration of the industry has allowed the defendants
to engage in a decades-long conspiracy relating to smoking, health and
addiction and to direct their considerable profits to further that conspiracy.
THE NATURE OF THE CONSPIRACY
This action arises out of an ongoing conspiracy by the leading tobacco
companies and their trade associations, which together control the industry
supplying tobacco products to consumers in New York City.
Defendants have pursued a conspiracy of deceit and misrepresentation
against the public designed to protect tobacco product sales. The means
by which the defendants carried out their conspiracy were: first, they
agreed falsely to represent to the public that questions about tobacco
and health would be answered by a new, unbiased, and trustworthy source
and counted on the resulting public trust more effectively to misrepresent,
suppress and confuse the facts about the health dangers of tobacco, including
addiction; and second, they agreed not to market safer cigarettes.
With respect to those activities, each defendant is sued as a primary
violator and as an aider and abettor who rendered substantial assistance
in the accomplishment of the acts or omissions alleged herein. In acting
to aid and abet and substantially assist the commission of the fraud and
other wrongful conduct complained of herein, each defendant acted with
an awareness of the fraud and other wrongful conduct and realized that
its conduct would substantially assist the accomplishment of the fraud
and was aware of its overall contribution to the conspiracy, scheme and
common course of wrongful conduct alleged herein.
Defendants set their plan in motion by creating a joint industry research
organization in 1954. Since that time, they have used the credibility gained
by claims of industry-funded "disinterested" researchers better
to misrepresent the material facts to the public. In what has become the
industry mantra, defendants claim that there is insufficient research to
determine whether tobacco use causes disease and that tobacco is not addictive.
Defendants' misrepresentation of their objectivity to gain credibility
and use of that credibility better to deceive the public about tobacco
and health have continued for more than four decades. Defendants have engaged
in a continuing conspiracy to deceive the public regarding facts material
to the decision to purchase cigarettes and other tobacco products.
Moreover, as internal industry research confirmed the health dangers
and addictiveness of tobacco use, defendants' deception rose to a new level:
they concealed their own negative health and addiction research results
from both the public and public health officials. These research results
still have not been voluntarily released. But the internal research that
has become available directly contradicts what defendants have, for decades,
told and continue to tell the public.
Defendants have also concealed from the public the fact that they manipulate
and control the nicotine content and delivery of their products to create
and sustain users' addiction to tobacco.
The success of the industry's campaign of deceit and misinformation
has depended on defendants acting in concert. Without the agreement of
each defendant to suppress the truth, the deception that the joint industry
research efforts were objective would be revealed, and the substantive
claim that "not enough facts are known" to indict tobacco use
as the cause of disease would fail. Defendants agreed to come together
and to stay together in order to accomplish what could not have otherwise
occurred: the unified and consistent distortion of public information on
tobacco use, health and addiction.
Finally, defendants conspired to suppress the development, testing and
marketing of safer cigarettes, while fraudulently maintaining that their
products are safe or that there are no safer alternatives to their products.
THE BEGINNING OF THE CONSPIRACY
The industry conspiracy and combination began as early as the 1950s,
when the tobacco companies were confronted with the publication of several
scientific studies which sounded grave warnings on the health hazards of
tobacco. One of the first of these studies was published in 1952 by Dr.
Richard Doll, a British researcher. On information and belief, Dr. Doll,
in a statistical analysis, found that lung cancer was more common among
people who smoked and that the risk of lung cancer was directly proportional
to the number of cigarettes smoked. A second study was published in December
1953 by Dr. Ernest Wynder of the Sloan-Kettering Institute. Dr. Wynder
painted the shaved backs of laboratory mice with a residue of cigarette
smoke. Malignant tumors grew in 44% of the mice, providing biological confirmation
of the cancer-causing properties of cigarettes.
The Doll and Wynder studies generated widespread public concern about
the health hazards of cigarettes. Confronted with this evidence, the presidents
of the leading tobacco companies, including all of the defendant tobacco
companies except Liggett, met at an extraordinary gathering in the Plaza
Hotel in New York City on December 15, 1953. Hill and Knowlton, a public
relations agency, coordinated the meeting and later prepared a memorandum
summarizing the discussions of that day. According to the Hill and Knowlton
memorandum:
a. The companies had not met together before because two previous antitrust
decrees had prohibited "many group activities." However, the
companies viewed the current problem "as being extremely serious and
worthy of drastic action."
b. Another indication of the seriousness of the problem was "that
salesmen in the industry are frantically alarmed and that the decline in
tobacco stocks on the stock exchange market has caused grave concern...."
c. The problem was viewed entirely in terms of a public relations problem,
as opposed to a public health concern. The industry leaders "feel
that the problem is one of promoting cigarettes and protecting them from
these and other attacks that may be expected in the future" and that
the industry "should sponsor a public relations campaign which is
positive in nature and is entirely 'pro-cigarettes.'"
d. All of the leading manufacturers, except Liggett, agreed to "go
along" with the public relations strategy. Liggett decided not to
participate at that time "because that company feels that the proper
procedure is to ignore the whole controversy."
e. The group discussed forming an association "specifically charged
with the public relations function."
f. Hill and Knowlton was to play a central role in the industry association.
"The current plans are for Hill and Knowlton to serve as the operating
agency of the companies, hiring all the staff and disbursing all funds."
Thus, the Tobacco Industry Research Committee ("TIRC"), a
trade association, was conceived and born. Five of the Big Six cigarette
manufacturers and U.S. Tobacco were original members. Liggett did not join
until 1964, the same year that the Surgeon General issued his first report
on smoking and health in which he found that cigarette smoking was a cause
of lung cancer. TIRC was physically established in the Empire State Building
in New York City, one floor below the Hill and Knowlton offices. Internal
documents confirm that Hill and Knowlton, and not independent scientists,
actually ran TIRC. A "highly confidential" internal memo reported:
"Since the [TIRC] had no headquarters and no staff, Hill and Knowlton,
Inc. was asked to provide a working staff and temporary office space. As
a first organizational step, public relations counsel assigned one of its
experienced executives, W.T. Hoyt, to serve as account executive and handle
as one of his functions the duties of executive secretary for the [TIRC]."
In 1954, 35 staff members of Hill and Knowlton worked full or part time
for TIRC. In that year, TIRC spent $477,955 on payments to Hill and Knowlton,
over 50% of TIRC's entire budget. In 1964 TIRC changed its name to the
Council for Tobacco Research ("CTR"). A second trade association,
the Tobacco Institute, was formed by the tobacco companies in 1958.
THE INDUSTRY'S PROMISE TO PURSUE AND DISCLOSE THE TRUTH
At the time of forming TIRC, the industry undertook an unambiguous continuing
duty to protect the public health by representing that it would conduct
and disclose unbiased and authenticated research on the health risks of
tobacco use. When they made this promise, the tobacco companies knew or
should have known that New York City consumers would consider it material
to their decision to purchase and use tobacco products. At that time, and
continuing to the present, the tobacco companies knew or should have known
that failure to fulfill this duty would increase both the public health
risks of tobacco use and the costs of health care.
The tobacco industry announced the formation of TIRC on January 4, 1954,
with newspaper advertisements placed in 448 newspapers in 258 cities nationwide
-- virtually every city with a population of 50,000 or more, including
New York City, reaching a circulation of more than 43 million Americans.
The advertisement was captioned "A Frank Statement to Cigarette Smokers"
and was run under the auspices of TIRC with, inter alia, five of the Big
Six cigarette manufacturers (all except Liggett) and U.S Tobacco listed
by name. The advertisement stated, in part:
a. "Recent reports on experiments with mice have given wide publicity
to a theory that cigarette smoking is in some way linked with lung cancer
in human beings."
b. "Although conducted by doctors of professional standing, these
experiments are not regarded as conclusive in the field of cancer research."
c. "[T]here is no proof that cigarette smoking is one of the causes"
of lung cancer.
d. "We accept an interest in people's health as a basic responsibility,
paramount to every other consideration in our business."
e. "We believe the products we make are not injurious to health."
f. "We always have and always will cooperate closely with those
whose task it is to safeguard the public health."
g. "We are pledging aid and assistance to the research effort into
all phases of tobacco use and health."
h. "For this purpose we are establishing a joint industry group
consisting initially of the undersigned. This group will be known as TOBACCO
INDUSTRY RESEARCH COMMITTEE."
i. "In charge of the research activities of the Committee will
be a scientist of unimpeachable integrity and medical repute. In addition
there will be an Advisory Board of scientists disinterested in the cigarette
industry. A group of distinguished men from medicine, science, and education
will be invited to serve on this Board. These scientists will advise the
Committee on its research activities."
j. "This statement is being issued because we believe the people
are entitled to know where we stand on this matter and what we intend to
do about it."
By the spring of 1955, the self-defense strategy recommended by Hill
and Knowlton and implemented by the industry through the "Frank Statement"
was largely successful. Hill and Knowlton reported to TIRC:
a. "[P]rogress has been made.... The first 'big scare' continues
on the wane."
b. "The research program of the [TIRC] has won wide acceptance
in the scientific world as a sincere, valuable and scientific effort."
c. "Positive stories are on the ascendancy."
Other public statements by the defendants over the years have repeated
the representation that the industry was dedicated to the pursuit and dissemination
of the scientific truth regarding tobacco use and health.
For example, in 1970, the Tobacco Institute ran an advertisement captioned,
"A Statement About Tobacco and Health," which stated, on information
and belief:
a. "We recognize that we have a special responsibility to the public
-- to help scientists determine the facts about tobacco and health, and
about certain diseases that have been associated with tobacco use."
b. "We accepted this responsibility in 1954 by establishing the
Tobacco Industry Research Committee, which provides research grants to
independent scientists. We pledge continued support of this program of
research until all the facts are known."
c. "Scientific advisors inform us that until much more is known
about such diseases as lung cancer, medical science probably will not be
able to determine whether tobacco or any other single factor plays a causative
role -- or whether such a role might be direct or indirect, incidental
or important."
d. "We shall continue all possible efforts to bring the facts to
light."
Also in 1970, TI ran an advertisement captioned, "The question
about smoking and health is still a question." In this advertisement,
TI stated, on information and belief:
a. "[A] major portion of this scientific inquiry has been financed
by the people who know the most about cigarettes and have a great desire
to learn the truth ... the tobacco industry."
b. "[T]he industry has committed itself to this task in the most
objective and scientific way possible."
c. "In the interest of absolute objectivity, the tobacco industry
has supported totally independent research efforts with completely non-restrictive
funding."
d. "Completely autonomous, CTR's research is directed by a board
of ten scientists and physicians.... This board has full authority and
responsibility for policy, development and direction of the research effort."
e. "The findings are not secret."
f. "From the beginning, the tobacco industry has believed that
the American people deserve objective, scientific answers."
Again in 1970, TI stated, on information and belief, "The Tobacco
Institute believes that the American public is entitled to complete, authenticated
information about cigarette smoking and health." TI further stated,
on information and belief, that: "The tobacco industry recognizes
and accepts a responsibility to promote the progress of independent scientific
research in the field of tobacco and health."
INDUSTRY KNOWLEDGE THAT TBACCO USE IS HARMFUL
Even before the sponsors of the "Frank Statement" represented
that there is no proof that cigarette smoking is one of the causes of lung
cancer, an industry researcher had reported the contrary. On information
and belief, as early as 1946, Lorillard chemist H.B. Parmele, who later
became Vice President of Research and member of Lorillard's Board of Directors,
wrote to his company's manufacturing committee:
"Certain scientists and medical authorities have claimed for many
years that the use of tobacco contributes to cancer development in susceptible
people. Just enough evidence has been presented to justify the possibility
of such a presumption."
In the years following the 1954 "Frank Statement," and continuing
to the present, defendants have repeatedly acted fraudulently and failed
to carry out their assumed duty to report objective facts on tobacco use
and health. As evidence mounted, both through industry research and truly
independent studies, that tobacco use causes cancer and other diseases,
defendants continued publicly to represent that nothing was proven against
tobacco use. Internal documents show that the defendants knew that the
truth was very different. Defendants knew and acknowledged internally the
veracity of scientific evidence of the health hazards of tobacco use and
at the same time suppressed such evidence where they could -- and attacked
it when it did appear.
On information and belief, internal industry documents reveal, for example:
a. A 1956 memorandum from the Vice President of Philip Morris' Research
and Development Department to top executives at the company regarding the
advantages of a "ventilated cigarette" states that "Decreased
carbon monoxide and nicotine are related to decreased harm to the circulatory
system; as a result of smoking ... decreased irritation is desirable ...
as a partial elimination of a potential cancer hazard."
b. A 1958 memorandum sent to the Vice President of Research at Philip
Morris, who later became a member of its Board of Directors, from a company
researcher states: "the evidence ... is building up that heavy cigarette
smoking contributes to lung cancer either alone or in association with
physical and physiological factors...."
c. A 1961 document presented to the Philip Morris Research and Development
Committee by the company's Vice President of Research and Development included
a section entitled "Reduction of Carcinogens in Smoke." The document
states, in part:
"To achieve this objective will require a major research effort,
because carcinogens are found in practically every class of compounds in
smoke.
This fact prohibits complete solution of the problem by eliminating
one or two classes of compounds.
The best we can hope for is to reduce a particularly bad class, i.e.,
the polynuclear hydrocarbons, or phenols....
Flavor substances and carcinogenic substances come from the same classes,
in many instances."
d. A 1963 memorandum to Philip Morris' President and CEO from the company's
Vice President of Research describes a number of classes of compounds in
cigarette smoke which are "known carcinogens." The document goes
on to describe the link between smoking and bronchitis and emphysema. "Irritation
problems are now receiving greater attention because of the general medical
belief that irritation leads to chronic bronchitis and emphysema. These
are serious diseases involving millions of people. Emphysema is often fatal
either directly or through other respiratory complications. A number of
experts have predicted that the cigarette industry ultimately may be in
greater trouble in this area than in the lung cancer field."
e. Brown & Williamson and its parent company, B.A.T. Industries,
researched the health effects of nicotine and were aware early on, as reported
at a B.A.T. Group Research Conference in November 1970, that "nicotine
may be implicated in the aetiology of cardiovascular disease...."
f. A 1961 "Confidential" memorandum from the consulting research
firm hired by Liggett to do research for the company states:
"There are biologically active materials present in cigarette tobacco.
These are:
a) cancer causing
b) cancer promoting
c) poisonous
d) stimulating, pleasurable, and flavorful."
g. A 1963 memorandum from the Liggett consulting research firm states:
"Basically, we accept the inference of a causal relationship between
the chemical properties of ingested tobacco smoke and the development of
carcinoma, which is suggested by the statistical association shown in the
studies of Doll and Hill, Horn, and Dorn with some reservations and qualifications
and even estimate by how much the incidence of cancer may possibly be reduced
if the carcinogenic matter can be diminished, by an appropriate filter,
by a given percentage."
THE CAMPAIGN OF DECEIT AND MISREPRESENTATIONS
A. Suppressing Research and Concealing the Facts About Tobacco and Health
Despite overwhelming scientific evidence, and the confirmation of the
evidence by their own internal research, defendants continue to this day
to repeat -- over and over, in a unified stance -- that there is no causal
connection between tobacco use and adverse health effects and that tobacco
is not addictive. These representations -- which are fraudulent, misleading,
deceptive, and untrue -- are the core of the industry's ongoing conspiracy
to market and profit from a product it knows is deadly and addictive.
Moreover, the industry's promises of full disclosure and objective scientific
research were never fulfilled. For example, in the late 1960s, R.J. Reynolds
had a state-of-the-art laboratory in Winston-Salem, nicknamed "the
mouse house." There, scientists conducted research with mice, rats,
and rabbits, and began to uncover promising avenues of investigation into
the mechanisms of tobacco-related disease. In 1970, this entire research
division was disbanded in one day, and all 26 scientists were fired without
notice. Company attorneys had collected dozens of research notebooks, still
undisclosed, from the scientists several months before the firings.
Instead of the full disclosure and objective research promised, the
defendant trade associations -- dominated by public relations officials
and attorneys, as opposed to independent scientists -- have served as industry
fronts in a campaign of deceit and misinformation aimed at undermining
the public perception of the health risks of tobacco use. Internal documents
demonstrate that the joint industry research effort undertaken through
TIRC (and later through CTR) was not disinterested or objective. Rather,
it was designed and used to promote favorable research, to suppress negative
research where possible, and to attack negative research where it could
not be suppressed, all in order to convince the public that the case against
smoking and other uses of tobacco is not closed.
In 1964, the year of the first Surgeon General's Report on Smoking and
Health, CTR formed a "special projects division" to assist the
industry in concealing unfavorable information, thus making a further mockery
of the undertaking to conduct and disclose all of the fcts relating to
tobacco use and health. Under the auspices of the special projects division,
industry research that might indict tobacco use as a cause of illness was
diverted and shielded from the public by questionable claims of attorney-client
privilege. As the notes of one CTR meeting, written in 1981, stated, on
information and belief, "When we started the CTR Special Projects,
the idea was that the scientific director of CTR would review a project.
If he liked it, it was a CTR special project. If he did not like it, then
it became a lawyers' special project." Another memorandum from 1981
explained, on information and belief, "Difference between CTR and
Special Four (lawyers' projects). Director of CTR reviews special projects
-- if project was problem for CTR, use Special Four."
As with many of its strategies, the industry has been successful in
using the CTR special projects division to conceal harmful information.
To this day, research from the special projects division remains shielded
from public scrutiny.
A 1974 report to the CEO of Lorillard from a research executive described
CTR's scientific projects as "hav[ing] not been selected against specific
scientific goals, but rather for various purposes such as public relations,
political relations, positions for litigation, etc. Thus, it seems obvious
that review of such programs for scientific relevance and merit in the
smoking and health field are not likely to produce high ratings.... In
general, these programs have provided some buffer to public and political
attack of the industry, as well as background for litigious [sic] strategy."
On information and belief, a 1978 memo addressed to the CTR file from
a Philip Morris official characterized CTR as "an industry 'shield.'"
The memorandum goes on to state:
"CTR began as an organization called Tobacco Industry Research
Council (TIRC). It was set up as an industry 'shield' in 1954. That was
the year statistical accusations relating smoking to diseases were leveled
at the industry; litigation began; and the Wynder/Graham reports were issued.
CTR has helped our legal counsel by giving advice and technical information,
which was needed at court trial.... [T]he 'public relations' value of CTR
must be considered and continued.... It is very important that the industry
continue to spend their dollars on research to show that we don't agree
that the case against smoking is closed.... There is a 'CTR basket' which
must be maintained for 'PR' purposes...."
On information and belief, in 1993, a former 24-year employee of CTR
stated publicly that the joint industry research efforts were not objective:
"When CTR research found out that cigarettes were bad and it was
better not to smoke, we didn't publicize that... the CTR is just a lobbying
thing. We were lobbying for cigarettes."
Describing a meeting which included high level officials from various
tobacco companies, an industry official wrote in his personal notes that:
"CTR is best & cheapest insurance the tobacco industry can
buy and without it the Industry would have to invent CTR or would be dead."
Other internal industry documents also shed light on the true nature
of the trade associations, as the following quotations from those documents
demonstrate:
a. "Historically, it would seem that the 1954 emergency was handled
effectively. From this experience there arose a realization by the tobacco
industry of a public relations problem that must be solved for the self-preservation
of the industry."
b. "When the products of an industry are accused of causing harm
to users, certainly it is the obligation of that industry to endeavor to
determine whether such accusations are true or false. Money spent for such
purpose should not be regarded as a charitable contribution but as a business
expense -- an expense necessary to keep that industry alive. In view of
the billions of dollars of annual sales of our industry our expenditures
for health research has [sic] been of a minimal order."
c. "For nearly twenty years, this industry has employed a single
strategy to defend itself on three major fronts -- litigation, politics,
and public opinion. While the strategy was brilliantly conceived and executed
over the years, helping us win important battles, it is only fair to say
that it is not -- nor was it intended to be -- a vehicle for victory. On
the contrary, it has always been a holding strategy, consisting of ...
creating doubt about the health charge without actually denying it....
In the cigarette controversy, the public -- especially those who are present
and potential supporters (e.g. tobacco state congressmen and heavy smokers)
-- must perceive, understand, and believe in evidence to sustain their
opinions that smoking may not be the causal factor." This and other
evidence demonstrates that the role and purpose of TIRC and CTR in the
tobacco companies' strategy was to seek to use the public's trust to propagate
pro-tobacco propaganda.
Further, despite defendants' knowledge of the deleterious effects of
tobacco use on health and the addictive nature of nicotine, they did not
make public their research. For example, on information and belief, the
report Liggett presented to the Surgeon General in 1963 omitted all of
these views. Instead, it focused on alternative causes of disease, such
as air pollution, coffee and alcohol consumption, diet, lack of exercise,
and genetics. Liggett criticized the known statistical association between
tobacco use and mortality and various diseases as "unreliably conducted"
and "inadequately analyzed." The Liggett report concluded that
the association between tobacco use and disease was inconclusive and was
in fact due to other factors coincidentally associated with tobacco use.
Philip Morris also concealed from the public that it conceded the validity
of independent research confirming the relationship between smoking and
disease. On information and belief, in a 1971 memorandum, Dr. H. Wakeham,
then Vice President of Research and Development, referring to a recent
study which found cigarette smoke inhalation caused lung cancer in beagles,
stated: "1970 might very properly be called the year of the beagle.
Early in the year, the American Cancer Society announced that they had
finally demonstrated the formation of lung cancer in beagles by smoke inhalation
in the now infamous Auerbach and Hammond study." On information and
belief, although Dr. Wakeham criticized the mice cancer studies, he conceded
that "the beagle test was a critical one ... for the cigarette causation
hypothesis."
Dr. Wakeham's memorandum also demonstrates Philip Morris' approval of
the industry's public dismissals of these independent studies. It states,
on information and belief, "The strong opposition of the industry
to the beagle test is indicative of a new, more aggressive stance on the
part of the industry in the smoking and health controversy. We have gone
over from what I have called the 'vigorous denial' approach, the take it
on the chin and keep quiet attitude, to the strongly voiced opposition
and criticism. I personally think this counter-propaganda is a better stance
than the former one."
Similarly, B.A.T. Industries' internal recognition of the validity of
mouse skin painting experiments to determine the carcinogenic effects of
various smoke components differed markedly from the critical view expressed
in its public statements. Minutes from a 1969 B.A.T. Industries' research
conference state: "[H]istorically, bioassay experiments were undertaken
by the industry with the object of clarifying the role of smoke constituents
in pulmonary carcinogenesis. The most widely used of the methods [was]
mouse-skin painting.... In the foreseeable future, say five years, mouse-skin
painting would remain as the ultimate court of appeal on carcinogenic effects."
Yet a Brown & Williamson public relations document written only two
years later states that "[m]uch of the experimental work involves
mouse-painting or animal smoke inhalation experiments ... [T]he results
obtained on the skin of mice should not be extrapolated to the lung tissue
of the mouse, or to any other animal species. Certainly such skin results
should not be extrapolated to the human lung."
B. The "Gentlemen's Agreement" to Suppress Research
There was also a "gentlemen's agreement" among the defendants
to suppress independent research by the tobacco companies on the issue
of tobacco and health. The general counsels of the Big Six met jointly
to review proposals for scientific research. On information and belief,
the scientific directors of the Big Six also met jointly and acknowledged
"a general feeling that an industry approach as opposed to an individual
company approach was highly desirable."
On information and belief, the "gentlemen's agreement" was
referenced in a 1968 internal Philip Morris draft memo, which states, "We
have reason to believe that in spite of gentlemans [sic] agreement from
the tobacco industry in previous years that at least some of the major
companies have been increasing biological studies within their own facilities."
As indicated by this memo, on information and belief, it was believed
within the industry that individual companies were performing certain research
on their own, in addition to the joint industry research. But the fundamental
understanding and agreement remained intact. Harmful information and activities
on the health effects of tobacco, including its addictive qualities, would
be restrained, suppressed, and/or concealed, as would the research on safer
cigarettes.
C. Suppressing Safer Cigarettes
At least one manufacturer -- Liggett -- was successful in researching
and developing a safer cigarette. But Liggett decided not to market this
product, on information and belief, after a threat of retaliation by another
manufacturer and after executives expressed concern that marketing a safer
cigarette would imply that traditional cigarettes were not safe.
Liggett initiated its safer cigarette project, called XA, in 1968. After
an expenditure of only $14 million, Liggett was able, internally, to proclaim
the project a success in 1979. By applying an additive of palladium metal
and magnesium nitrate to tobacco to act as a catalyst in the burning process,
Liggett found that "[c]igarette tar has been neutralized."
Using this process, Liggett was able to produce cigarettes "of
commercial quality." These cigarettes, however, were never marketed.
On information and belief, two reasons apparently led Liggett to abandon
its XA project. One was fear that the marketing of a "safer"
cigarette would be, in essence, a confession that its -- and the industry's
-- other cigarettes were not safe. Thus, on information and belief, one
Liggett executive wrote that, "Any domestic activity will increase
risk of cancer litigation on existing products." In addition, on information
and belief, there was a threat of retaliation from industry leader Philip
Morris if Liggett broke ranks.
James Mold, who was assistant director of research at Liggett during
the development of the safer cigarette, has stated, on information and
belief:
a. The XA project produced a safer cigarette. "We produced a cigarette
which was, we felt, commercially acceptable as established by some consumer
tests, which eliminated carcinogenic activity...."
b. After 1975, all meetings on the XA project were attended by lawyers,
lawyers collected all notes after the meetings, and all documents were
directed to Liggett's law offices to maintain a questionable attorney-client
privilege. "Whenever any problem came up on the project, the Legal
Department would pounce upon that in an attempt to kill the project, and
this happened time and time again."
c. Liggett believed a safer cigarette, "if put on the market, would
seriously indict them for having sold other types of cigarettes that didn't
contain this, for example." Mr. Dey, the then president of Liggett
Tobacco, said that he was told by someone in the Philip Morris company
that, if Liggett tried to market such a product, "they would clobber
us."
On information and belief, Philip Morris also explored research to develop
a safer cigarette, or, in the words of one memorandum to the board of directors,
cigarettes with "superior physiological performance." On information
and belief, a memorandum noted competitive pressures to produce "less
harmful" cigarettes, but, however, was careful to state that "Our
philosophy is not to start a war, but if war comes, we aim to fight well
and to win." Philip Morris never marketed such a safer cigarette.
A 1987 memorandum authored by an attorney at the firm of Shook, Hardy
& Bacon, long-time lawyers for the tobacco industry, confirms, on information
and belief, that there was an industry-wide position regarding the issue
of a safer cigarette. On information and belief, it states that a smokeless
cigarette announced by R.J. Reynolds could "have significant effects
on the tobacco industry joint defense efforts" and that "[t]he
industry position has always been that there is no alternative design for
a cigarette as we know them.... Unfortunately, the Reynolds announcement
... seriously undercuts this component of the industry's defense."
D. Suppressing and Concealing Research on Nicotine Addiction
The nicotine in tobacco is addictive. Although defendants conspired
to conceal the truth, nicotine is now recognized as addictive by major
medical organizations including: the Office of the U.S. Surgeon General,
the World Health Organization, the American Medical Association, the American
Psychiatric Association, the American Psychological Association, the American
Society of Addiction Medicine, and the Medical Research Council in the
United Kingdom. All of these organizations acknowledge tobacco use as a
form of drug dependence or addiction with severe adverse health consequences.
On information and belief, nicotine is equally addictive as delivered in
either cigarettes or smokeless tobacco products, which deliver a similar
amount of nicotine.
The industry has developed sophisticated technology to control the levels
of nicotine in order to maintain its market. David A. Kessler, M.D., Commissioner
of Food and Drugs, testified in 1994 before a Congressional committee that
cigarette manufacturers can precisely manipulate nicotine levels in cigarettes
and the rate at which the nicotine is delivered in cigarettes and can add
nicotine to any part of cigarettes, all in an effort to create and sustain
addiction.
In a subsequent appearance before Congress, Dr. Kessler testified that
one manufacturer, Brown & Williamson, had developed a tobacco plant
code-named Y-1 with perhaps twice the nicotine content of regular tobacco.
Brown & Williamson manufactured and marketed cigarettes with Y-1 tobacco
in the United State in 1993.
As a result of the industry's actions, as many as 74% to 90% of smokers
are addicted. Eight out of ten smokers say they wish they had never started
smoking. Two-thirds of adults who smoke say they wish they could quit.
Seventeen million try to quit each year, but fewer than one out of ten
succeed. A high percentage of smokers who have had surgery for lung cancer
or heart attacks return to smoking, as do 40% of smokers who have had their
larynxes removed.
Beyond its addictive qualities, nicotine is believed to contribute to
cardiovascular disease and death -- a fact which, on information and belief,
the tobacco industry has known for a long time.
The tobacco industry has also long known of the addictive property of
nicotine, although it continues to this day publicly to deny it. However,
internally, cigarette manufacturers have quite explicitly and for a long
time viewed the cigarette as a high technology nicotine delivery system.
The tobacco industry has made every effort to conceal and deny that
nicotine is a powerfully addictive substance, while it simultaneously studied
its addictive character and acted upon that knowledge to maintain tobacco
product sales.
This public deception and the industry's secret manipulation of nicotine
were and are critically important to the tobacco companies. As objective
researchers increased their warnings of the health dangers of tobacco products,
nicotine addiction kept people using tobacco and has allowed the tobacco
companies to continue to sell their dangerous products even to those who
eventually come to doubt the industry's health claims. If a new consumer
is fooled for a time by pro-tobacco disinformation on health and takes
up the habit, it may well be too late. Instead of a simple decision not
to purchase a product, the new consumer must fight an addiction.
Tobacco companies have known since at least the early 1960s of the addictive
properties of the nicotine contained in the tobacco products they manufacture
and sell. Industry documents are replete with evidence of such knowledge:
a. In 1962, Sir Charles Ellis, scientific advisor to the board of directors
of BATCO, Brown & Williamson's parent company, stated at a meeting
of BATCO's worldwide subsidiaries, that "smoking is a habit of addiction"
and that "[n]icotine is not only a very fine drug, but the technique
of administration by smoking has considerable psychological advantages...."
He subsequently described Brown & Williamson as being "in the
nicotine rather than the tobacco industry."
b. A research report from 1963 commissioned by Brown & Williamson
states that, when a chronic smoker is denied nicotine, "[a] body left
in this unbalanced state craves for renewed drug intake in order to restore
the physiological equilibrium. This unconscious desire explains the addiction
of the individual to nicotine." No information from that research
has ever been voluntarily disclosed to the public.
c. Addison Yeaman, general counsel at Brown & Williamson, stated
in an internal memorandum also in 1963: "moreover, nicotine is addictive.
We are, then, in the business of selling nicotine, an addictive drug effective
in the release of stress mechanisms."
d. Internal reports prepared by Philip Morris in 1972 and the Philip
Morris U.S.A. Research Center in March 1978 demonstrate Philip Morris'
understanding of the role of nicotine in tobacco use: "we think that
most smokers can be considered nicotine seekers, for the pharmacological
effect of nicotine is one of the rewards that come from smoking. When the
smoker quits, he foregoes his accustomed nicotine. The change is very noticeable,
he misses the reward, and so he returns to smoking."
e. From 1940 to 1970, The American Tobacco Company conducted its own
nicotine research, funding over ninety studies on the pharmacological and
other effects of nicotine on the body, 80% of all biological studies funded
by American Tobacco over this period. In 1969, American Tobacco even test
marketed a nicotine-enriched cigarette in Seattle, Washington.
f. In a 1972 document entitled "RJR confidential research planning
memorandum on the nature of the tobacco busness and the crucial role of
nicotine therein," an RJR executive wrote: "In a sense, the tobacco
industry may be thought of as being a specialized, highly ritualized, and
stylized segment of the pharmaceutical industry. Tobacco products uniquely
contain and deliver nicotine, a potent drug with a variety of physiological
effects."
The industry's recognition of the extent to which nicotine -- and not
tobacco -- defines its product is further illustrated in a 1972 Philip
Morris report on a CTR conference, which stated:
"as with eating and copulating, so it is with smoking. The physiological
effect serves as the primary incentive; all other incentives are secondary.
The majority of the conferees would go even further and accept the proposition
that nicotine is the active constituent of cigarette smoke. Without nicotine,
the argument goes, there would be no smoking.
-- . . .
"Why then is there not a market for nicotine per se, to be eaten,
sucked, drunk, injected, inserted or inhaled as a pure aerosol? The answer,
and I feel quite strongly about this, is that the cigarette is in fact
among the most awe-inspiring examples of the ingenuity of man. Let me explain
my conviction.... The cigarette should be conceived not as a product but
as a package. The product is nicotine.
-- . . .
"Think of the cigarette pack as a storage container for a day's
supply of nicotine.... Think of the cigarette as a dispenser for a dose
unit of nicotine."
On information and belief, in the early 1980s, researchers working at
a Philip Morris laboratory in Richmond confirmed the addictive nature of
nicotine and worked to develop a synthetic form of nicotine that would
avoid its cardiovascular complications.
On information and belief, the research, led by Victor J. DeNoble and
Paul C. Mele, was kept so secret that laboratory animals were brought in
at night, under cover. On information and belief, the researchers discovered
that nicotine demonstrated addictive qualities and that the animals self-administered
the substance, pressing levers to obtain nicotine. On information and belief,
the researchers also discovered nicotine analogues -- artificial versions
of nicotine which affected the brain much like nicotine; but the analogues
did not seem to produce the harmful cardiovascular effects of nicotine,
so that rats using the analogue behaved as if they had a nicotine "high,"
but did not show signs of heart distress like rapid heart beat.
By 1983, the research was becoming problematic. A number of personal
injury cases had been filed against the industry, with nicotine dependence
a critical issue. In June 1983, on information and belief, DeNoble was
called to the Philip Morris headquarters in New York to brief top executives,
and, following the meeting, company lawyers visited the lab and reviewed
research notebooks. On information and belief, there were discussions about
shifting the research out of the company, perhaps to DeNoble and Mele as
outside contractors or to a lab in Switzerland, in order to distance Philip
Morris from the results.
On information and belief, in April 1984, the researchers were abruptly
told to halt their work, kill all rats, and turn in their security badges.
On information and belief, the researchers were threatened with legal action
if they did not withdraw a paper on the addictive qualities of nicotine,
even after it had been accepted for publication in a scientific journal;
and they were fired and coerced into remaining silent pursuant to confidentiality
agreements, a silence maintained until 1994, when some of them testified
before Congress.
E. Denying the Hazards of Tobacco Before Congress
As yet another example of the defendants' ongoing pattern of deception
and suppression, cigarette manufacturer executives testified before Congress
in 1994 that tobacco use is not a proven cause of disease and death, and
that nicotine is not addictive.
Despite a substantial body of evidence, including evidence developed
by the tobacco companies themselves, dating back at least forty years,
proving that nicotine is not only addictive, but is the main reason why
people continue to use tobacco, the chief executives of the defendant cigarette
manufacturers testified under oath in 1994 before the Subcommittee on Health
and the Environment of the Committee on Energy and Commerce, U.S. House
of Representatives, chaired by Congressman Waxman ("Waxman Subcommittee")
that nicotine is not addictive. These executives knowingly made a number
of material misrepresentations and omissions to the Waxman Subcommittee
about tobacco use, health and addiction. These statements were made with
the knowledge that they would be communicated to New York City consumers.
The testimony included:
a. Andrew Tisch, then CEO of Lorillard, asserted that smoking does not
cause cancer: "We have looked at the data and the data that we have
been able to see has all been statistical data that has not convinced me
that smoking causes death."
b. Philip Morris President and CEO William I. Campbell, said that:
i. "Philip Morris does not manipulate nor independently control
the level of nicotine in our products."
ii. "Cigarette smoking is not addictive."
iii. "Philip Morris research does not establish that smoking is
addictive."
c. RJR CEO James W. Johnston said that, "smoking is no more addictive
than coffee, tea or Twinkies."
The tobacco companies continue to this day to deny that nicotine is
addictive and instead use various misleading euphemisms to describe the
role of nicotine, such as "satisfaction", "impact",
"strength", "rich aroma" and "pleasure".
Nonetheless, there is widespread agreement in the medical and scientific
communities that the primary, if not sole function of nicotine is to produce
pharmacological effects on the user that constitute and lead to addiction.
F. Brown & Williamson: Confirming Causation, Removing "Deadwood"
Brown & Williamson documents disclose the far-ranging deceptions
of that company in particular, and of the industry in general.
Brown & Williamson, like the other manufacturers, was aware early
on of the dangers of tobacco products. Its documents include a review of
published statistical research, including the 1952 report by Dr. Doll.
On information and belief, the review notes that the studies offered "frightening
testimony from epidemiological studies."
Its documents show that by 1957, one of Brown & Williamson's British
affiliates, which conducted much of the health research for the U.S. company,
was using the code name "zephyr" for cancer. On information and
belief, for example, in a March 1957 report, the British affiliate stated,
"As a result of several statistical surveys, the idea has arisen that
there is causal relation between zephyr and tobacco smoking, particularly
cigarette smoking."
In 1962, Brown & Williamson's London-based parent company conducted
a meeting of its worldwide subsidiaries in Southampton, England. On information
and belief, the following remarks were made at the meeting:
a. One research executive "thought we should adopt the attitude
that the causal link between smoking and lung cancer was proven because
then at least we could not be any worse off."
b. Another researcher stated that "no industry was going to accept
that its product was toxic, or even believe it to be so, and naturally
when the health question was first raised we had to start denying it at
the P.R. level. But by continuing that policy, we had got ourselves into
a corner and left no room to maneuver. In other words, if we did get a
breakthrough and were able to improve our product, we should have to about-face,
and this was practically impossible at the P.R. level."
c. The chairman of Brown & Williamson's British affiliate stated
that it "was very difficult when you were asked as chairman of a tobacco
company to discuss the health question on television. You had not only
your own business to consider but the employees throughout the industry,
retailers, consumers, farmers growing the leaf, and so on. And you were
in much too responsible a position to get up and say, 'I accept that the
product which we and all our competitors are putting on the market gives
you cancer,' whatever you might think privately."
d. The chairman also stated that, if the company manufactured safer
brands, "how to justify continuing the sale of other brands?.... It
would be admitting that some of its products already on the market might
be harmful. This would create a very difficult public relations situation."
The next year, in 1963, Brown & Williamson engaged in an internal
debate over whether to disclose what it knew about the adverse effect of
smoking to the Surgeon General, who was preparing his first official report
on cigarettes. Some of the documents generated by Brown & Williamson
as part of this process were shared with its London-based parent company,
as well as other tobacco companies and TIRC/CTR. In fact, on information
and belief, Addison Yeaman, who was then general counsel at Brown &
Williamson and who authored some of the most critical memoranda from this
time, subsequently became a director of CTR.
On information and belief, Yeaman wrote in a 1963 analysis that:
a. "[N]icotine is addictive."
b. "We are, then, in the business of selling nicotine, an addictive
drug...."
c. Cigarettes "cause, or predispose, lung cancer...."
d. "They contribute to certain cardiovascular disorders...."
e. They may well be truly causative in emphysema, etc. etc."
Yeaman suggested, on information and belief, that Brown & Williamson
"accept its responsibility" and disclose the hazards of tobacco
products to the Surgeon General and noted that this would allow the company
openly to research and develop a safer cigarette.
On information and belief, Yeaman warned, however, that one danger of
candid disclosure was that jurors would learn that the tobacco companies
knew of the hazards of their products and had the means to make safer cigarettes,
but did not do so; he noted that this might cause an "emotional reaction"
in jurors. Ultimately, on information and belief, Yeaman's recommendation
for full disclosure was rejected.
Subsequently, Brown & Williamson continued to conduct -- and conceal
-- biological research on the connection between tobacco use and disease.
Some of these research projects confirmed causation between tobacco use
and disease.
Although Brown & Wililiamson conducted extensive biological research
and research on a safer cigarette, its research was kept from the public,
and, in fact, was eventually silenced. On information and belief, to protect
it from disclosure in this country, the more sensitive research was often
undertaken by Brown & Williamson's British affiliates, acting on behalf
of both companies. On information and belief, much of the work was performed
at a British laboratory called Harrogate, which performed work for a number
of tobacco companies, and some of this research was shared with these other
companies and TI.
On information and belief, Brown & Williamson also attempted to
develop a safer cigarette or, in the words of an internal document, "a
device for the controlled administration of nicotine." On information
and belief, there were at least two safer cigarette projects: Project Ariel,
which focused on heating rather than burning tobacco, and Project Janus,
which focused on isolating and removing the harmful elements of tobacco.
On information and belief, at least some of the work was performed by Battelle
Memorial Institute in Geneva. By the end of the 1970s, however, in a pattern
that was repeated throughout the industry, Brown & Williamson, on information
and belief, closed its research labs and halted work on a safer cigarette.
In 1985, a Brown & Williamson attorney recommended that much of
its medical research be declared "deadwood" and shipped to England.
On information and belief, the attorney stated, "I have marked with
an X documents which I suggested were deadwood in the behavioral and biological
studies," and further suggested that the research, development, and
engineering department also "should undertake to remove the deadwood
from its files."
MANIPULATING THE DELIVERY OF NICOTINE
On information and belief, American tobacco plants have undergone cumulative
increases in total nicotine levels since the 1950s, and nicotine levels
in the most widely grown American tobacco plants increased between ten
and fifty percent between 1955 and 1980. This increase is the result of
the industry's active and controlling participation in efforts to breed
and cultivate tobacco for higher nicotine levels.
The nicotine content of raw tobacco is not the only variable manipulated
by the cigarette manufacturers to deliver a pharmacologically active dose
of nicotine to the smoker. Cigarettes are not simply cut tobacco rolled
into a paper tube. Modern cigarettes are painstakingly designed and manufactured
to control nicotine delivery to the smoker.
For example, cigarette manufacturers add several ammonia compounds during
the manufacturing process which increase the delivery of nicotine and almost
double the nicotine transfer efficiency of cigarettes.
In 1995, on information and belief, Brown & Williamson publicly
denied that the use of ammonia in the processing of tobacco increases the
amount of nicotine absorbed by the smoker. Nevertheless, the company's
own internal documents reveal that it and the other cigarette manufacturers
use ammonia compounds to increase nicotine delivery. A 1991 Brown &
Williamson confidential blending manual states:
"Ammonia, when added to a tobacco blend, reacts with the indigenous
nicotine salts and liberates free nicotine.... As the result of such change
the ratio of extractable nicotine to bound nicotine in the smoke may be
altered in favor of extractable nicotine. As we know, extractable nicotine
contributes to impact in cigarette smoke and this is how ammonia can act
as an impact booster."
On information and belief, all American cigarette manufacturers except
Liggett use ammonia technology in their cigarettes.
Tobacco industry patents also show that the cigarette industry has developed
the capability to manipulate nicotine levels in cigarettes to an exacting
degree. For example:
a. A Philip Morris patent application discusses an invention that "permits
the release ... in controlled amounts and when desired, of nicotine into
tobacco smoke."
b. On information and belief, another Philip Morris patent application
explains that the proposed invention "is particularly useful for the
maintenance of the proper amount of nicotine in tobacco smoke," and
notes that "previous efforts have been made to add nicotine to Tobacco
Products when the nicotine level in the tobacco was undesirably low."
c. On information and belief a 1991 RJR patent application states that
"processed tobaccos can be manufactured under conditions suitable
to provide products having various nicotine levels."
The tobacco companies' manipulation and control of nicotine levels is
further evidenced by the emergence of independent companies that specialize
in manipulating nicotine and that are now offering their services to tobacco
companies. On information and belief, a process called tobacco reconstitution,
patented and marketed by the Kimberly-Clarke Corporation subsidiary, LTR
Industries, is widely used throughout the industry.
Reconstituted tobacco is made from stalks and stems and other waste
that cigarette manufacturers formerly discarded and now use to make cigarettes
more cheaply. In the reconstitution process, pieces of tobacco material
undergo treatment that results in the extraction of some soluble components,
including nicotine. The pieces are then physically formed into a sheet
of tobacco material, to which the extracted nicotine is re-added. Although
denied by tobacco executives, it is publicly reported that this process
adjusts nicotine levels in the products, and that one manufacturer "readily
admits to setting levels of nicotine ... for the tobacco sheet."
On information and belief, an advertisement in tobacco industry trade
publications for the Kimberly-Clarke tobacco reconstitution process states:
"Nicotine levels are becoming a growing concern to the designers
of modern cigarettes, particularly those with lower 'tar' deliveries. The
Kimberly-Clarke tobacco reconstitution process used by LTR Industries permits
adjustments of nicotine to your exact requirements.... We can help you
control your tobacco."
The tobacco industry's own trade literature explains, on information
and belief, that the Kimberly-Clark process enables manufacturers to triple
or even quadruple the nicotine content of reconstituted tobacco, thereby
increasing the nicotine content of the final manufactured product.
Another enterprise explicitly specializes in the manipulation of nicotine
and its use as an additive. This company does business under the name "The
Tobacco Companies of the Contraf Group." An advertisement run by the
Contraf Group in the international trade press states, on information and
belief: "Don't Do Everything Yourself! Let us do it More Efficiently!"
On information and belief, calling itself "The Niche Market Specialists,"
Contraf lists among its areas of specialization "Pure Nicotine and
other special additives."
Manipulation of nicotine levels is also prevalent in smokeless tobacco
products. On information and belief, as found by the FDA in its 1995 investigation
into nicotine and tobacco products, smokeless tobacco companies, such as
U.S Tobacco, manufacture and sell products with varying nicotine content,
for the purpose of introducing users to milder and lower-nicotine brands
and then inducing them to switch to more full-bodied brands with higher
nicotine content.
The industry's suppression of information regarding nicotine addiction
and its manipulation of nicotine levels had the intended effect -- it misled
public officials and the public. For example, Joseph Califano, Secretary
of Health, Education and Welfare during the Carter Administration, stated
recently that, had he known in 1979 what the tobacco companies knew and
been privy to their research on addiction and their ability to manipulate
the amount of nicotine in cigarettes, "the 1979 Surgeon General's
report would have found cigarettes addictive, and we would have moved to
regulate them. Unfortunately, the President of the United States, the Secretary
of HEW and the Surgeon General were all victims of the concealment campaign
of the tobacco companies."
MAINTAINING THE MARKET THROUGH SALES TO MINORS
In addition to ensuring a captive market through misrepresentations
and deceit and through maintaining the addiction of its customers, the
tobacco industry has maintained its sales -- and replaced the hundreds
of thousands of tobacco users who die each year -- by the knowing attraction,
through advertising and other marketing techniques, of children and adolescents,
to whom it is illegal to sell tobacco in any form in New York Stte.
The Surgeon General found in her 1994 report on Smoking and Health that
smoking begins primarily during childhood and adolescence. Eighty-two percent
of daily smokers had their first cigarette before age 18, sixty-two percent
before age 16, and thirty-eight percent before age 14. Moreover, the younger
a person begins to smoke, the more likely he or she is to become a heavy
smoker. Sixty-seven percent of children who start smoking in the sixth
grade become regular adult smokers and forty-six percent of teenagers who
start smoking in the eleventh grade become regular adult smokers. Each
day more than 3,000 American teenagers start smoking.
On information and belief, the Surgeon General summarized the problem
in her 1994 report as follows:
a. "Nearly all first use of tobacco occurs before high school graduation;
this finding suggests that if adolescents can be kept tobacco-free, most
will never start using tobacco."
b. "Most adolescent smokers are addicted to nicotine and report
that they want to quit but are unable to do so...."
c. "Cigarette advertising appears to increase young people's risk
of smoking by affecting their perceptions of the pervasiveness, image,
and function of smoking."
d. "In 1990, cigarette advertising and promotional expenditures
were almost $4 billion, making cigarettes the second most promoted consumer
products, after automobiles, in the U.S."
Cigarette smoking among children and teenagers is on the rise. A 1995
National Institute of Drug Abuse study found, on information and belief,
that between 1991 and 1994, the proportional increase in smoking rates
was greatest among eighth graders, rising by 30%.
The most notorious recent example of the industry targeting of minors
is the continuing Joe Camel advertising campaign conducted by R.J. Reynolds.
On information and belief, when R.J. Reynolds began this cartoon campaign
in 1988, Camel's share of the children's market was only 0.5%, but in just
a few years, its share of this illegal market has increased to 32.8%, representing
sales estimated at $476 million per year. Another indication of the phenomenal
success of this marketing campaign is the fact that, on information and
belief, in a recent survey of six-years-old, 91% of the children could
correctly match Old Joe with a picture of a cigarette, and both the silhouette
of Mickey Mouse and the face of Old Joe were nearly equally well recognized
by almost all children.
On information and belief, the model who portrayed the "Winston
Man" for RJR's Winston brand cigarettes testified before Congress
in 1994: "I was clearly told that young people were the market that
we were going after." He further testified, on information and belief,
that "it was made clear to us that this image was important because
kids like to role play, and we were to provide the attractive role models
for them to follow.... I was told I was a live version of the GI Joe...."
An RJR affiliate studied in detail the motivations of young smokers.
On information and belief, a "Youth Target" study was the first
of a planned series of research studies in the lifestyles and value systems
of young men and women in the 15-24 age range, the stated purpose of which
was to "provide marketers and policy makers with an enriched understanding
of the mores and motives of this important emerging adult segment which
can be applied to better decision making in regard to products and programs
directed at youth." On information and belief, the study focused on
the "primary elements of lifestyles and values among the youth of
today," in learning how to market products to children and teens.
On information and belief, Philip Morris tracked hyperactive children
in grade school to research whether they would become smokers and conducted
market research concerning minors who smoke or are apt to smoke. On information
and belief, Philip Morris has recently begun a program which is directed
in part to the minor market and which offers premiums for coupons obtained
from cigarette packages, a marketing practice which RJR also engages in.
In a recent letter to the Attorney General of Washington, on information
and belief, Philip Morris recently proposed to address "the issue
of youth smoking" by voluntarily banning tobacco advertisements near
schools and playgrounds and in youth-oriented publications, prohibiting
tobacco brand names, logos and characters on promotional items like t-shirts
and caps, banning cigarette vending machines, limiting tobacco brand name
sponsorship to events with primarily adult audiences, and banning advertising
in video arcades and family-oriented centers -- thus effectively admitting
that all of these marketing methods are designed to and in fact attract
minors to tobacco use and have been used by the industry for that purpose.
U.S Tobacco has, on information and belief, also engaged in an ongoing
campaign to induce minors to use its smokeless tobacco products. On information
and belief, its lower-nicotine, milder brands are aimed at new users, mainly
cigarette smokers, between ages 15 and 35. On information and belief, a
U.S. Tobacco employee told a New York Post reporter:
"A lot of young people are getting into it [smokeless tobacco use]....
It's become a status thing. When a kid gets a new pair of jeans, he puts
the snuff can in the back pocket and rubs it till the outline shows. It
shows he's old enough to chew."
On information and belief, all tobacco companies are aware of the fact
that smoking begins primarily among youth who are not yet 18 years of age
and direct a substantial portion of their advertising and other marketing
efforts at that group.
THE INTENT AND FORESEEABLE RESULTS OF DEFENDANTS' CONDUCT
Defendants knew and intended that their unlawful conduct, as outlined
above, in suppressing information about health and addiction, distributing
misinformation, suppressing safer cigarettes, manipulating nicotine content,
and marketing tobacco products to minors, would cause millions of New York
City residents to begin to use tobacco, primarily in their youth and adolescence,
and would cause millions of New York City residents to continue to use
tobacco throughout all or most of their lifetimes.
It was reasonably foreseeable by defendants and, on information and
belief, defendants knew that their unlawful conduct would cause disease
and addiction in millions of people and would cause them to seek necessary
medical care to diagnose and treat that disease and addiction. Despite
this knowledge, defendants continued their unlawful conduct.
It was reasonably foreseeable by defendants and, on information and
belief, defendants knew that their unlawful conduct would result in plaintiffs
expending millions of dollars for medical care, as they must do as set
forth above in paragraph 5. Despite this knowledge, defendants continued
their unlawful conduct.
TOLLING OF APPLICABLE STATUTES OF LIMITATION
Any applicable statutes of limitation have been tolled by defendants'
affirmative and intentional acts of fraudulent concealment, suppression
of the truth, misrepresentation and denial of the facts, as allged above.
Defendants' acts of fraudulent concealment include intentionally covering
up and refusing to disclose internal documents, suppressing and subverting
medical and scientific research, and falsely designating documents as protected
from disclosure by the attorney-client privilege, all with the intent and
effect of suppressing information concerning the health consequences of
tobacco use, the addictive properties of nicotine, the development of a
safer cigarette, the manipulation of nicotine levels in their products,
and the promoting and marketing of their products to minors. Through such
acts of fraudulent concealment, defendants have successfully concealed
the truth from plaintiffs and the public. Indeed, defendants' denial, misrepresentations,
concealment, and suppression of the truth continue to this day.
In the alternative, defendants are estopped from relying on any statutes
of limitation because of the acts of denial, misrepresentation, concealment
and suppression of the truth set forth above.
STATEMENT OF CLAIMS COUNT I -- FRAUD AND MISREPRESENTATION
Plaintiffs reallege paragraphs 1 through 131.
As described above, defendants knew beginning in at least the early
1950s of the health hazards of tobacco and knew beginning in at least the
early 1960s of the addictive properties of nicotine, and their knowledge
was repeatedly confirmed thereafter by further research.
As described above, at all relevant times until the present, defendants
repeatedly made affirmative misrepresentations concerning the relationship
between tobacco use and disease, the addictiveness of nicotine, the tobacco
companies' manipulation of nicotine content, and defendants' commitment
to conduct and disclose the results of objective research concerning those
issues.
Defendants' statements and representations were materially false, incomplete
and fraudulent and omitted material facts known to defendants at the time
they made such statements and representations. When they made them, defendants
knew such statements and representations to be materially false, incomplete
and fraudulent and knew that they omitted material facts.
As described above, at all relevant times up to the present, defendants
had a duty to disclose material facts concerning the relationship between
tobacco use and disease, the addictiveness of nicotine, the tobacco companies'
manipulation of nicotine content, and the cigarette companies' ability
to research, develop and market a safer cigarette, but defendants intentionally
or recklessly failed to disclose those material facts. Moreover, knowing
that their failure to disclose would help to induce children and teenagers
to use tobacco, defendants nevertheless directed much of the promotion
and advertising of their products to minors in order to attract that market.
Defendants, motivated by economic gain, intended that consumers, in
deciding whether to begin or continue using tobacco, would rely on defendants'
materially false, incomplete and/or fraudulent statements and representations
and would be lulled and induced by defendants' suppression of and failure
to disclose material facts into believing that tobacco is safe. Defendants
further intended thereby to deceive and defraud consumers and to induce
them to purchase and use tobacco products.
Numerous consumers began or continued to use tobacco in reasonable reliance
on defendants' materially false, incomplete and/or fraudulent statements
and representations, and/or in reasonable reliance upon defendants' failure
to disclose material facts, and numerous consumers were thereby induced
to purchase and use tobacco products.
As a result, plaintiffs have suffered substantial injuries and damages
for which defendants are jointly and severally liable.
COUNT II -- NEW YORK ANTITRUST LAW COMBINATION TO UNREASONABLY RESTRAIN
TRADE AND COMMERCE
Plaintiffs reallege paragraphs 1 through 131.
New York General Business Law ("GBL") Sec. 340.1. provides:
Every contract, agreement, arrangement or combination whereby
A monopoly in the conduct of any business, trade or commerce or in the
furnishing of any service in this state, is or may be established or maintained,
or whereby
Competition or the free exercise of any activity in the conduct of any
business, trade or commerce or in the furnishing of any service in this
state is or may be restrained or whereby
For the purpose of establishing or maintaining any such monopoly or
unlawful interference with free xercise of any activity in the conduct
of any business, trade or commerce or in the furnishing of any service
in this state any business, trade or commerce or the furnishing of any
service is or may be restrained, is hereby declared to be against public
policy, illegal and void.
Beginning at least as early as the 1950s, and continuing until the present
date, defendants entered into a contract, combination, agreement, arrangement
or conspiracy to restrain competition or the free exercise of activities
in the conduct of business, trade or commerce by: restraining and suppressing
research on the harmful effects of tobacco use and the addictive nature
of nicotine; restraining and suppressing the dissemination of information
on the harmful effects of tobacco use and the addictive nature of nicotine;
waging a campaign of false and deceptive promotion and advertising to the
exclusion of alternative, truthful promotional activities; and restraining
and suppressing the research, development, production, and marketing of
a higher quality and safer cigarette. This has resulted in adverse health
effects in millions of people.
As a result of defendants' unlawful activity, plaintiffs have suffered
and will continue to suffer substantial injuries and damages to their business
and property for which defendants are jointly and severally liable.
Unless enjoined from doing so, defendants will continue to violate this
statute, for which violations plaintiffs have no adequate remedy at law.
COUNT III -- DECEPTIVE TRADE PRACTICES: GBL Sec. 349
Plaintiffs reallege paragraphs 1 through 131.
GBL Sec. 349 provides in part:
(a) Deceptive acts or practices in the conduct of any business, trade
or commerce or in the furnishing of any service in this state are hereby
declared unlawful.
-- . . .
(h) In addition to the right of action granted to the attorney general
pursuant to this section, any person who has been injured by reason of
any violation of this section may bring an action in his own name to enjoin
such unlawful act or practice, an action to recover his actual damages
or fifty dollars, which ever is greater, or both such actions. The court
may, in its discretion, increase the award of damages to an amount not
to exceed three times the actual damages up to one thousand dollars, if
the court finds the defendant willfully or knowingly violated this section.
The court may award reasonable attorney's fees to a prevailing plaintiff.
Defendants, by engaging in the conduct described above, have committed
deceptive acts and practices in the conduct of their business and have
violated and continue to violate GBL Sec. 349.
As a result of defendants' deceptive acts and practices, plaintiffs
have suffered and will continue to suffer substantial injuries and damages
for which defendants are jointly and severally liable.
Unless enjoined from doing so, defendants will continue to violate this
statute, for which violations plaintiffs have no adequate remedy at law.
COUNT IV -- FALSE ADVERTISING: GBL Sec. 350
Plaintiffs reallege paragraphs 1 through 131.
GBL Sec. 350 provides:
False advertising in the conduct of any business, trade or commerce
or in the furnishing of any service in this state is hereby declared unlawful.
GBL Sec. 350-a provides:
The term "false advertising" means advertising, including
labeling, which is misleading in a material respect and in determining
whether any advertising is misleading, there shall be taken into account
(among other things) not only representations made by statement, word,
design, device, sound or any combination thereof, but also the extent to
which the advertising fails to reveal facts material in the light of such
representations with respect to the commodity to which the advertising
relates under the conditions prescribed in said advertisement, or under
such conditions as are customary or usual.
GBL Sec. 350-d provides, in part:
3. Any person who has been injured by reason of any violation of section
three hundred fifty or three hundred fifty-a of this article may bring
an action in his own name to enjoin such unlawful act or practice, an action
to recover his actual damages or fifty dollars, which ever is greater,
or both such actions. The court may, in its discretion, increase the award
of damages to an amount not to exceed three times the actual damages up
to one thousand dollars, it the court finds the defendant willfully or
knowingly violated this section. The court may award reasonable attorney's
fees to a prevailing plaintiff.
Defendants, by engaging in the conduct described above, violated and
continue to violate GBL Sec. 350.
As a result of defendants' false advertising, plaintiffs have suffered
and will continue to suffer substantial injuries and damages for which
defendants are jointly and severally liable.
Unless enjoined from doing so, defendants will continue to violate this
statute, for which violations plaintiffs have no adequate remedy at law.
COUNT V -- UNDERTAKING OF SPECIAL DUTY
Plaintiffs reallege paragraphs 1 through 131.
Defendants assumed a special responsibility and duty, within the meaning
of Restatement (Second) of Torts Sec. 323, to render services for the protection
of the public health and a duty to those who advance and protect the public
health, including the City of New York and HHC, by their representations
and undertakings to: accept an interest in the public's health as a basic
and paramount responsibility; cooperate closely with those who safeguard
the public health; aid and assist the research effort into all aspects
of tobacco use and health; continue research and all possible efforts until
all the facts were known; and provide complete and authenticated information
about tobacco use and health, including disclosing any information which
indicated that tobacco use was not safe.
Defendants recognized that their undertaking was necessary for the protection
of the public health and protection of their product. Defendants recognized
that their conduct would affect the habits and health of millions of Americans
and the cost of medical care.
Defendants have breached and cntinue to breach their special responsibility
and duty.
As a result of defendants' conduct, plaintiffs have suffered and will
continue to suffer substantial injuries and damages for which defendants
are jointly and severally liable.
COUNT VI -- STRICT LIABILITY
Plaintiffs reallege paragraphs 1 through 131.
Defendant tobacco companies processed, manufactured, designed, developed,
tested, packaged, inspected, sold, distributed, supplied, delivered, marketed
and/or promoted tobacco products that were defective and not reasonably
safe for the uses for which they were intended.
These tobacco products were likely to cause injury to persons who used
them as intended, which was without any substantial change from the products
as sold and which included regular and prolonged consumption of the products
over a period of years, indeed over a lifetime. The injury to those consumers
and the public as a whole far outweighed the utility of the tobacco products
sold.
At least since 1979, alternative designs for the tobacco products sold
by defendant tobacco companies were available to them that would have made
the products safer and less defective, without unreasonable cost, or such
alternative designs would have been available to them had they undertaken
appropriate, adequate and proper research and development.
Large numbers of consumers used these tobacco products in a reasonably
foreseeable manner as intended by defendant tobacco companies, which included
regular and prolonged consumption of the products over a period of years.
As a result of that use and the defective and unreasonably dangerous nature
of the products, many of those consumers became addicted to tobacco and/or
ill and required substantial medical care.
As a result, plaintiffs have suffered and will continue to suffer substantial
injuries and damages for which defendant tobacco companies are jointly
and severally liable.
COUNT VII -- NEGLIGENT PRODUCT DESIGN
Plaintiffs reallege paragraphs 1 through 131.
At all relevant times, defendant tobacco companies knew or should have
known that use of their tobacco products as intended imposed unreasonable
and grave risks to the health of consumers and mposed an unreasonable and
grave risk of addiction. Defendant tobacco companies knew of the grave
risks caused by their products from investigations and testing performed
by themselves or others, or, to the extent they did not fully know of those
risks, it was because they unreasonably failed to perform appropriate,
adequate and proper investigations and tests that would have disclosed
those risks.
At least since 1979, alternative designs for the tobacco products sold
by defendant tobacco companies were available to defendants that would
have made the products safer and less defective without unreasonable cost.
Defendant tobacco companies knew of these alternative designs, but nevertheless
unreasonably failed to implement them. To the extent that they did not
know of alternative, safer designs for their products, defendant tobacco
companies should have known of them and would have known of them had they
conducted appropriate, adequate and proper research and development.
Large numbers of consumers used tobacco products designed, manufactured,
sold and distributed by defendant tobacco companies in a reasonably foreseeable
manner and as intended by the manufacturers, which included regular and
prolonged consumption of the products over a period of years. As a result
of that use and the unreasonably dangerous nature of the products, many
of those consumers became addicted and/or ill and required substantial
medical care.
As a result, plaintiffs have suffered and will continue to suffer substantial
injuries and damages for which defendant tobacco companies are jointly
and severally liable.
COUNT VIII -- BREACH OF EXPRESS AND IMPLIED WARRANTIES
Plaintiffs reallege paragraphs 1 through 131.
The defendants made affirmations or promises regarding the health effects
of their products to the public. Starting with the "Frank Statement"
in 1954 and continuing to the present day, defendants claimed their tobacco
products were safe and not addictive and promised to fully disclose to
the public the results of research they committed themselves to undertake
on the health effects of tobacco use.
These affirmations, as well as the extensive advertising of the industry,
became the basis of the bargain for many individuals, both in beginning
to use tobacco or continuing to use tobacco. Many consumers relied on these
continuing affirmations in buying and using the defendants' products and
relied on defendants' representations that tobacco products are safe and
fit for use by humans.
Defendants have breached the express warranties contained in their affirmations
and advertising, because defendants' products are not safe and fit for
use as intended and are addictive, and because defendants did not undertake
adequate research on the health effects and addictiveness of tobacco use
and did not disclose the results of the research they did undertake.
In addition, defendants have breached their implied warranty of merchantability
because their products are not fit for their intended purposes. Further,
defendants knew their tobacco products were unfit for use as intended.
As a result of the defendants' breach of the express warranties and
the implied warranties of merchantability and fitness for a particular
purpose, plaintiffs have suffered substantial injuries and damages for
which the defendants are jointly and severally liable.
COUNT IX -- NEGLIGENT AND INTENTIONAL ENTRUSTMENT
Plaintiffs reallege paragraphs 1 through 131.
Defendant tobacco companies distributed and marketed tobacco products
through third persons in the City of New York for use by others, tobacco
consumers, whom defendant tobacco companies knew or had reason to know
to be likely to use the products in a manner involving unreasonable risk
of physical harm to themselves, including the health risks of smoking and
the risk of addiction.
Defendant tobacco companies knew or should have known that their tobacco
products would be sold to and used by large numbers of minor children in
New York City; indeed, as set forth above, they directed their marketing
efforts with the intent nd purpose of inducing minors to purchase and use
their tobacco products. Such sale of tobacco products to minor children
under the age of 18 years was and is in violation of New York Penal Law
Sec. 260.21 and New York Public Health Law Secs. 1399-cc, et seq. Defendant
tobacco companies knew or had reason to know that those minor children,
because of their youth, incompetence and inexperience, would be unable
to use tobacco products in a manner that would avoid addiction and that
would not cause them an unreasonable and serious risk of physical harm.
Because of the foregoing, numerous persons in New York City have become
addicted to cigarettes and have suffered physical harm.
As a result, plaintiffs have suffered substantial injuries and damages
for which the defendant tobacco companies are jointly and severally liable.
COUNT X -- PUBLIC NUISANCE
Plaintiffs reallege paragraphs 1 through 131.
By the wrongful conduct alleged above, including defendants' distribution
and marketing of tobacco products to the public without disclosure of information
in their sole possession relating to the harmful health effects and addictive
properties of their products, their deliberate and intentional campaign
to confuse and deceive the public concerning those addictive and harmful
health effects, their distribution and marketing of harmful and addictive
tobacco products when they knew that safer cigarettes were available, their
manipulation of addictive nicotine levels in their products, and their
marketing of tobacco products with the intent to induce minors to use them,
defendants have unreasonably endangered and injured the public health and
interfered with the public's right to be free from the widespread distribution
of substances causing disease and dependency and to be knowledgeable concerning
the dangers of defendants' products.
As a result of the foregoing, plaintiffs have incurred special damages
not common to the public at large, for which defendants are jointly and
severally liable.
Unless defendants are enjoined and restrained from continuing ther harmful
activities and ordered to undertake affirmative steps to undo and abate
the harm and confusion caused by their harmful activities, the unreasonable
endangerment of the public health as described above will continue, for
which plaintiffs have no adequate remedy at law.
COUNT XI -- INDEMNITY
Plaintiffs reallege paragraphs 1 through 131.
Defendants breached duties to the public and to tobacco consumers, including
but not limited to the duty not to place in the stream of commerce unreasonably
dangerous tobacco products, the duty not to fraudulently conceal or suppress
information and research on the safety of tobacco products and the addictiveness
of nicotine, the duty undertaken by them to conduct research into the health
effects of tobacco use and to disclose the results of that research, the
duty to make their products safe and non-addictive, and the duty not to
market tobacco products to children.
As a result of their breach of those duties, defendants became obligated
to pay for the harm caused by their wrongful conduct, yet defendants have
not done so. Instead, the defendants embarked on a campaign of denial,
subterfuge, and deceit to deny responsibility, to maintain their profits,
and to avoid paying for the consequences of the harm they have caused.
As set forth in paragraphs 5.a and 5.b above, plaintiff the City of
New York has been and will be required by federal and New York State Medicaid
statutes to expend large sums of money to pay the costs of diagnosing and
treating Medicaid patients in New York City with tobacco-related diseases
and addiction; and pursuant to various State and federal laws, both HHC
and the City expend substantial sums of money to diagnose and treat non-Medicaid,
indigent patients in New York City with tobacco-related diseases and addiction.
As set forth in paragraph 5.c above, the City is obligated by statute
and by its employment contracts to provide health coverage to its employees
and retirees. The City pays a substantial portion of the costs of that
coverage, and a substantial portion of those costs is attributable to health
care services provided for the diagnosis and treatment of tobacco-related
diseases and addiction.
As a result of defendants' wrongful activities, and as a result of plaintiffs'
statutory and contractual obligations, plaintiffs have paid costs resulting
from defendants' breach of duty and have discharged a duty tha should have
been discharged by defendants. Plaintiffs are entitled to indemnity from
defendants, jointly and severally, for those costs.
COUNT XII -- RESTITUTION
Plaintiffs reallege paragraphs 1 through 131.
Defendants breached duties, including but not limited to the duty not
to place in the stream of commerce unreasonably dangerous tobacco products,
the duty not to fraudulently conceal or suppress information and research
on the safety of tobacco and the addictiveness of nicotine, the duty undertaken
by them to conduct research into the health effects of tobacco use and
to disclose the results of that research, the duty to make their products
safe and non-addictive, and the duty not to market tobacco products to
children.
As a result of their breach of those duties, defendants became obligated
to pay for the harm caused by their wrongful conduct, yet they have not
done so. Instead, the defendants embarked on a campaign of denial, subterfuge
and deceit to deny responsibility, to maintain their profits, and to avoid
paying for the consequences of the harm they have caused.
Plaintiffs have expended large sums of money to pay for the costs of
the harm caused by defendants' wrongful conduct, including the costs of
treating Medicaid patients and non-Medicaid, indigent patients in New York
City with tobacco-related diseases and addiction, and including the costs
of providing medical coverage and benefits to the City's employees to the
extent attributable to tobacco-related diseases. Plaintiffs' expenditures
were and continue to be immediately necessary to protect the health and
safety of the public and of the City's employees.
Plaintiffs had and continue to have the intent to charge and recoup
from defendants these sums of money.
As a result of defendants' wrongful activities and the necessity of
plaintiffs' expenditures, plaintiffs have paid costs resulting from defendants'
breach of duty. Defendants are the actual wrongdoers and had and have the
duty to pay the costs resulting from their breach of duty; therefore defendants
must jointly and severally make restitution to the plaintiffs for having
paid those costs.
COUNT XIII -- UNJUST ENRICHMENT
Plaintiffs reallege paragraphs 1 through 131 and paragraphs 195 through
198.
Defendants, through their wrongful conduct as described above, have
reaped substantial profits from the sale of tobacco products in New York
City, profits which would have been reduced by the costs resulting from
defendants' wrongful conduct had defendants not failed and refused to undertake
their duty to pay those costs and not stood by while plaintiffs paid those
costs.
In equity and good conscience, it would be unjust and unconscionable
to permit defendants to enrich themselves at the expense of plaintiffs
and to retain the benefit of plaintiffs' expenditures without fair compensation
to plaintiffs; therefore, defendants must disgorge their unjustly acquired
profits.
PUNITIVE DAMAGES
Defendants' actions described above were performed willfully, intentionally
and with reckless disregard for the rights of plaintiffs and the public.
Accordingly, plaintiffs seek and are entitled to punitive or exemplary
damages in an amount to be determined at trial.
JOINT LIABILITY
A. Civil Conspiracy
Defendants reached a common agreement or understanding to commit tortious
acts, including, but not limited to: restraining and suppressing research
on the harmful effects of tobacco use and the addictiveness of nicotine;
restraining and suppressing the dissemination of information on the harmful
effects of tobacco use and the addictiveness of nicotine; engaging in affirmative
misrepresentations on the harmful effects of tobacco use and the addictiveness
of nicotine; concealing from or misleading local, state and federal governments
and regulators about such research and information; and restraining and
suppressing the research, development, production, and marketing of a safer
cigarette. With respect to those activities, each defendant is sued as
a co-conspirator, and the liability of each arises from the common agreement
or understanding among them knowingly to pursue a common course of conduct
involving the commission of or participation in the unlawful acts, plans,
schemes, transactions, and practices to defraud alleged herein.
Defendants' collective activities were knowingly and purposefully designed
for defendants' economic and pecuniary benefit and were performed in furtherance
of defendants' respective and joint business interests.
As a result, defendants are jointly and severally liable.
B. Concert of Action
Defendants, for the benefit of the tobacco industry in general and defendants'
respective business interests and economic benefit in particular, had an
understanding, express or tacit, to participate in a common plan or design
to commit tortious acts, including, but not limited to: restraining and
suppressing research on the harmful effects of tobacco use and the addictiveness
of nicotine; restraining and suppressing the dissemination of information
on the harmful effects of tobacco use and the addictiveness of nicotine;
engaging in affirmative misrepresentations on the harmful effects of tobacco
use and the addictiveness of nicotine; concealing from or misleading local,
state and federal governments and regulators about such research and information;
and restraining and suppressing the research, development, production,
and marketing of a safer cigarette.
Each defendant knew or should have known that this understanding to
participate in a common plan or design to so market, produce and promote
tobacco products subjected consumers to an unreasonable and hazardous threat
of personal harm, constituting numerous breaches of legal duties, and defendants
gave substantial aid and encouragement, each to the other, to further such
common plan or design.
Defendants assisted and encouraged one another to commit the aforementioned
tortious activities, and the conduct of defendants, separately considered,
subjected the residents of the City to unreasonable threats of harm, constituting
numerous breaches of legal duties.
As a result, defendants are jointly and severally liable.
C. Enterprise Liability
Defendants, acting collectively, followed an industry course of action,
developed collectively by them, of refusing to acknowledge, disseminate,
provide, or advise the public, including plaintiffs and plaintiffs' health
officials and including tobacco consumers, of the health hazards and addictiveness
of their tobacco products.
Defendants had a joint awareness of the risks at issue and had the joint
capacity to reduce, minimize or affect those risks, but chose instead,
for economic gain, to suppress, discourage and retard research, testing
and the public dissemination of information concerning the hazards to health
of their tobacco products.
As a result, defendants are jointly and severally liable.
D. Alternative and Market Share Liability
The different brands of cigarettes smoked by consumers are of substantially
similar composition and are commercially fungible. Similarly, the different
brands of smokeless tobacco products used by consumers are of substantially
similar composition and are commercially fungible.
On information and belief, the health effects of cigarettes produced
by different manufacturers are essentially indistinguishable, as are the
health effects of smokeless tobacco products produced by different manufacturers.
The passage of time, the lack of information in many cases of the brand
of tobacco product used at various points of time by an individual consumer,
and the switching of brands by many consumers during the time they used
tobacco make it impossible in many cases to identify the manufacturer responsible
for any consumer's particular tobacco-related disease.
Upon information and belief, during the relevant time period, defendants,
except for defendants TI and CTR, individually and/or collectively, accounted
for virtually the entire production of tobacco products in the United States.
Under alternative liability, each dfendant tobacco company is, therefore,
jointly and severally liable.
Under market share liability, each defendant tobacco company is, therefore,
severally liable for its proportionate share of the market.
PRAYER FOR RELIEF
WHEREFORE, plaintiffs respectfully request that this Court grant the
following relief:
A. Enjoining defendants and their respective agents, servants, officers,
directors, employees, and all persons acting in concert with them, directly
or indirectly, from engaging in unlawful and deceptive trade practices,
false advertising, and unreasonable restraints of trade;
B. Enjoining defendants to fulfill the promise and duty undertaken by
them since 1954 by disclosing, disseminating, and publishing all research
previously conducted directly or indirectly by themselves and their respective
agents, affiliates, servants, officers, directors, employees, and all persons
acting in concert with them, that relates to the relationship between tobacco
use and health and that relates to nicotine addiction;
C. Enjoining defendants to take affirmative steps to be determined by
the Court after trial to undo the harm to the public in New York City caused
by defendants' campaign of deceit and suppression of research concernng
the health hazards and addictiveness of tobacco. Such affirmative steps
shall include funding a corrective public education campaign, administered
and controlled by an independent third party, relating to the relationship
between tobacco use and disease and nicotine addiction, and funding clinical
smoking cessation programs, including the provision of nicotine replacement
therapy for dependent tobacco users, in the City of New York;
D. Enjoining defendants to take reasonable and necessary affirmative
steps to prevent the distribution and sale of tobacco products to minors
under the age of 18;
E. Enjoining defendants to cease targeting minors in their advertising
campaigns;
F. Enjoining defendants to disclose the nicotine yields of their products
based on machine tests and human confirmation studies for each brand;
G. Awarding damages in an amount to be determined at trial, including
but not limited to (i) plaintiffs' costs under the Medicaid program of
providing medical care to the extent those costs are related to tobacco
use, (ii) plaintiffs' costs of providing medical care to non-Medicaid indigent
persons to the extent those costs are related to tobacco use and (iii)
the City's costs of providing health coverage for its employees and retirees
to the extent those costs are related to tobacco use; together with interest
and costs;
H. Awarding treble damages pursuant to the New York Donnelly Act, GBL
Sec. 340.5;
I. Awarding actual damages in an amount to be de