3 News, NZ. '60 Minutes - Smoke Screen'. 2012. http://ondemand.tv3.co.nz/60-Minutes-Smoke-Screen/tabid/59/articleID/7342/Default.aspx 

Acevedo-Garcia D, Barbeau E, Bishop J, Pan J, Emmons K. Undoing an epidemiological paradox: The tobacco industry's targeting of US immigrants. American Journal of Public Health. 2004;94:2188-2193.

Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents. Tobacco Control 2011 May 01;20(Suppl 2):ii20-ii28. http://tobaccocontrol.bmj.com/content/20/Suppl_2/ii20.abstract

Anderson SJ. Menthol cigarettes and smoking cessation behaviour: a review of tobacco industry documents. Tobacco Control 2011 May 01;20(Suppl 2):ii49-ii56. http://tobaccocontrol.bmj.com/content/20/Suppl_2/ii49.abstract

Anderson S, Dewhirst T, Ling P. Every document and picture tells a story: Using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. Tobacco Control. 2006 June;15(3):254-61. http://escholarship.org/uc/item/0gj183k2

Anderson S, Glantz S, Ling P. Emotions for sale: Cigarette advertising and women's psychosocial needs. Tobacco Control. 2005;14:127-135. http://www.escholarship.org/uc/item/3rn9k3jv.  doi:10.1136/tc.2004.009076.

Anderson S, Ling P. "And they told two friends...And so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public. Tobacco Control. 2008 10 March;[Epub ahead of print]. doi:10.1136/tc.2007.024273

Anderson S, Pollay R, Ling P. Taking ad-vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers. Social Science & Medicine. 2006;63(8):1973-1985. http://repositories.cdlib.org/postprints/2047/

Apollonio DE, Malone RE. Turning negative into positive: public health mass media campaigns and negative advertising. Health Educ Res. 2009 June 1, 2009;24(3):483-495. http://her.oxfordjournals.org/cgi/content/abstract/24/3/483.

Apollonio D, Malone R. Marketing to the marginalized: Tobacco industry targeting of the homeless and mentally ill. Tobacco Control. 2005 Dec;14(6):409-15. http://repositories.cdlib.org/postprints/1095/

Assunta M. BAT flouts tobacco-free world cup policy. Tobacco Control. 2002;11:277-278.

Barbeau E, Leavy-Sperounis A, Balbach E. Smoking, social class, and gender: What can public health learn from the tobacco industry about disparities in smoking? Tobacco Control. 2004;13:110-120.

Barrientos-Gutiérrez T, Barrientos-Gutiérrez I, Reynales-Shigematsu LM, Thrasher JF, Lazcano-Ponce E. Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera / Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry. Salud Pública de México 2012;54(3):303-314. http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S0036-36342012000300013&lng=en.

Belstock S, Connolly G, Carpenter C, Tucker L. Using alcohol to sell cigarettes to young adults: A content analysis of cigarette advertisements. Journal of American College Health. 2008 Jan/Feb;56(4):383-89.

Boessen S, Maarse H. The impact of the treaty basis on health policy legislation in the European Union: A case study on the tobacco advertising directive. BMC Health Services Research. 2008 Apr;8:77. doi:10.1186/1472-6963-8-77

Carlyle J, Collin J, Muggli M, Hurt R. British American Tobacco and Formula One racing. BMJ. 2004;329:104-106.

Carpenter CM, Connolly G, Ayo-Yusuf OO, Ferris Wayne G. Developing smokeless tobacco products for smokers: An examination of tobacco industry documents. Tobacco Control. 2008;18(1):54-9.  doi:10.1136/tc.2008.026583

Carter OBJ, Mills BW, Donovan RJ. The effect of retail cigarette pack displays on unplanned purchases: Results from immediate postpurchase interviews. Tobacco Control 2009 June 1;18(3):218-221.  http://tobaccocontrol.bmj.com/cgi/content/abstract/18/3/218

Chapman S. Ignore big tobacco's absurd fight against plain packs. 02 May 2011. http://www.newscientist.com/article/mg21028100.100

Charlesworth A, Glantz S. Tobacco and the movie industry. Clinics in Occupational and Environmental Medicine. 2006;5:73-84.

Collin J, Muggli M, Carlyle J, Lee K, Hurt R. A race to the death: British American Tobacco and the Chinese Grand Prix. Lancet. 2004;364:1107-08.

Collins P. Smoke this book. New York Times. 2007 December 2, 2007. http://www.nytimes.com/2007/12/02/books/review/Collins-t.html?_r=3&ref=books&oref=slogin&oref=slogin

Connolly GN, Alpert HR. Has the tobacco industry evaded the FDA's ban on ‘Light’ cigarette descriptors? Tobacco Control 2013 March 13.

Cortese DK, Ling PM. Enticing the New Lad: Masculinity as a Product of Consumption in Tobacco Industry-Developed Lifestyle Magazines. Men and Masculinities 2011:4-30. http://dx.doi.org/10.1177/1097184X09352177.

Cruz TB, Wright LT, Crawford G. The menthol marketing mix: targeted promotions for focus communities in the United States. Nicotine Tob.Res. 2010 Dec;12 Suppl 2:S147-53 http://dx.doi.org/10.1093/ntr/ntq201.  

Cummings K. Commentary. Tobacco risk perceptions and behavior: Implications for tobacco control. Nicotine & Tobacco Research. 2004;6:S285-88.

Daube M. Forbidden fruit: are children tricked into wanting alcohol? The Conversation 2013 1 March.

Davis R. British American Tobacco ghost-wrote reports on tobacco advertising bans by the International Advertising Association and JJ Boddewyn. Tobacco Control. 2008 Mar 18:1-4. doi:10.1136/tc.2008.025148

Davis R, Landman A. Lorillard's "Candy box" Ad for Newport cigarettes: Is she pregnant? Tobacco Control. 2000;9(Suppl 3):iii3-5.

Delnevo C, Hrywna M. "A whole 'nother smoke" Or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars. American Journal of Public Health. 2007 Jun 28;97:[ePub ahead of print]. doi:10.2105/AJPH.2006.101063

Dewhirst T, Davis D. Brand strategy and integrated marketing communication (imc). A case study of player's cigarette brand marketing. Journal of Advertising. 2005;34:81-92.

Dewhirst T, Hunter A. Tobacco sponsorship of Formula One and cart auto racing: Tobacco brand exposure and enhanced symbolic imagery through co-sponsors’ third party advertising. Tobacco Control. 2002;11:146-150.

Dewhirst T. Gender, extreme sports, and smoking: A case study of Export 'A' cigarette brand marketing. In: Fuller LK, editor. Sexual sports rhetoric: Global and universal contexts. New York, NY, US: Peter Lang Publishing; 2010. p. 263-275. 

DiFranza J, Richards J, Paulman P, Wolf-Gillespie N, Fletcher C, Jaffe R, et al. RJR Nabisco's cartoon camel promotes Camel cigarettes to children. JAMA. 1991;266:3149-3153.

Dilley J, Spigner C, Boysun M, Dent CW, Pizacani B. Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities? Tobacco Control. 2008 Aug 22; [Epub ahead of Print]. doi:10.1136/tc.2007.024216

Ding D, Hovell MF. Cigarettes, Social Reinforcement, and Culture: A Commentary on “Tobacco as A Social Currency: Cigarette Gifting and Sharing in China”. Nicotine & Tobacco Research 2011 December 16. http://dx.doi.org/10.1093/ntr/ntr277.

Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare? PLoS Med 2012 06/19;9(6):e1001241.  http://dx.doi.org/10.1371%2Fjournal.pmed.1001241.

Evans K, Lubbers E. Worldwide news and comment - Big tobacco and opposition to plain packaging. Tobacco Control 2012 November 01;21(6):524-528. http://dx.doi.org/10.1136/tobaccocontrol-2012-050779.

Ferris Wayne G, Connolly G. Regulatory assessment of brand changes in the commercial tobacco product market. Tobacco Control 2009 June 14, 2009;[Epub ahead of print].  http://tobaccocontrol.bmj.com/cgi/content/abstract/tc.2009.030502v1

Freeman B, Chapman S, Rimmer M. The case for the plain packaging of tobacco products. Addiction. 2008 April;103(4):580-90. doi:10.1111/j.1360-0443.2008.02145.x

Friedman L. Philip Morris's website and television commercials use new language to mislead the public into believing it has changed it stance on smoking and disease. Tobacco Control. 2007 Dec;16(6):e9. doi:10.1136/tc.2007.024026

Gallopel-Morvan K, Moodie C, Hammond D, Eker F, Beguinot E, Martinet Y. Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tobacco Control 2011 October 13. http://dx.doi.org/10.1136/tobaccocontrol-2011-050079.

Gardiner P. The African Americanization of menthol cigarette use in the United States. Nicotine & Tobacco Research. 2004;6(Suppl 1):S55-65.

Gardner M, Brandt A. "The doctor's choice is America's choice." The physician in US cigarette advertisements 1930-1953. American Journal of Public Health. 2006;96:222-232.

Givel M. Deconstructing Social Constructionist Theory in Tobacco Policy: The Case of the Less Hazardous Cigarette. Journal of Policy Practice 2011;10(1):19-34 http://dx.doi.org/10.1080/15588742.2011.522930.  

Givel M. Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise. Public Health 2013 Jan 22. http://dx.doi.org/10.1016/j.puhe.2012.11.013.

Goldberg M. Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior: Convergent evidence. Handbook of Consumer Psychology New York, NY: Taylor & Francis Group/Lawrence Erlbaum Associates; 2008. p. 933-957.

Grant-Braham B, Britton J. Motor racing, tobacco company sponsorship, barcodes and alibi marketing. Tobacco Control 2011 Aug 5  http://dx.doi.org/10.1136/tc.2011.043448.

Hafez N, Ling P. Finding the Kool mixx: How Brown & Williamson used music marketing to sell cigarettes. Tobacco Control. 2006 Oct;15(5):359-66.

Hammond D. "Plain Packaging" Regulations for Tobacco Products: the Impact of Standardizing the Color and Design of Cigarette Packs. Salud Publica de Mexico 2010;52(Suppl 2):S226 - S232 http://www.scielosp.org/pdf/spm/v52s2/a18v52s2.pdf.  

Hammond D, Dockrell M, Arnott D, Lee A, McNeill A. Cigarette pack design and perceptions of risk among UK adults and youth. Eur J Public Health 2009 Dec;19(6):631-637.  http://dx.doi.org/10.1093/eurpub/ckp122. 

Hammond D, Tremblay I, Chaiton M, Lessard E, Callard C. Tobacco on campus: Industry marketing and tobacco control policy among post-secondary institutions in Canada. Tobacco Control. 2005;14:136-140.

Hanewinkel R, Polansky JR, Sargent JD. Sean Penn and American Spirits in a Vanity Fair feature: blurring journalism and cigarette advertising. Tobacco Control 2009 August 1;18(4):333-334. http://dx.doi.org/10.1136/tc.2009.030510.  

Hastings G, MacFadyen L. A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies. BMJ. 2000;321:366-71.

Hendlin Y, Anderson SJ, Glantz SA. 'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US. Tobacco Control 2010 Jun;19(3):213-222.  http://dx.doi.org/10.1136/tc.2009.032599

Hickling J, Miller C. Cigarette pack and advertising displays at point of purchase: Community demand for restrictions. International Journal of Consumer Studies. 2008 Nov;32(6):574-8.  doi:10.1111/j.1470-6431.2008.00694.x

Hiilamo H, Crosbie E, Glantz SA. The evolution of health warning labels on cigarette packs: the role of precedents, and tobacco industry strategies to block diffusion. Tobacco Control 2012 Oct 23. http://dx.doi.org/10.1136/tobaccocontrol-2012-050541.

Hirschhorn N. Corporate social responsibility and the tobacco industry: Hope or hype?  Tobacco Control. 2004;13:124-134.

Ibrahim JK. The Tobacco Tug-of-War: Advertising and Counteradvertising Tobacco Products to Youth. Pediatric Allergy Immunology and Pulmonology. 2010 JUN;23(2):105-111. http://www.liebertonline.com/doi/abs/10.1089/ped.2010.0025.

Iglesias-Rios L, Parascandola M. A Historical Review of R. J. Reynolds' Strategies for Marketing Tobacco to Hispanics in the United States. Am.J.Public Health 2013 Mar 14.

Jackler RK, Samji HA. The price paid: Manipulation of otolaryngologists by the tobacco industry to obfuscate the emerging truth that smoking causes cancer. Laryngoscope 2012;122(1):75-87. http://dx.doi.org/10.1002/lary.22358

Jiang N, Ling PM. Reinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States. Am.J.Public Health 2011 Aug 18. http://dx.doi.org/10.2105/AJPH.2011.300157.

Joseph A, Muggli M, Pearson K, Lando H. The cigarette manufacturers’ efforts to promote tobacco to the U.S. Military. Military Medicine. 2005 Oct;170:874-80.

Katz J, Lavack A. Tobacco related bar promotions: Insights from tobacco industry documents. Tobacco Control. 2002;11(Suppl 1):i92-101.

Klausner K. Menthol cigarettes and smoking initiation: a tobacco industry perspective. Tobacco Control 2011 May 01;20(Suppl 2):ii12-ii19. http://tobaccocontrol.bmj.com/content/20/Suppl_2/ii12.abstract.

Klein A. The cigar caper. Baltimore Sun. 1998 January 11 and 12th;Sect. 11; 7.

Kotnowski K, Hammond D. The impact of cigarette pack shape, size and opening: evidence from tobacco company documents. Addiction 2013 Apr 22.

Kuczynski A. Tobacco's newest billboards are on the pages of its magazines. New York Times. 1999 December 12:24-25.

Kyriakoudes L. The Grand Ole Opry and big tobacco:  Radio scripts from the files of the RJ Reynolds Tobacco Company, 1948 to 1959. Southern Cultures. 2006;12:76-89. http://muse.jhu.edu/journals/southern_cultures/v012/12.2kyriakoudes.html

Landman A, Cortese D, Glantz S. Tobacco industry sociological programs to influence public beliefs about smoking. Social Science & Medicine. 2008;66(4):970-981. doi:10.1016/j.socscimed.2007.11.007

Lavack A, Toth G. Tobacco point-of-purchase promotion: Examining tobacco industry documents. Tobacco Control. 2006;15(5):377-84.

Lee S, Lee K, Holden C. Creating demand for foreign brands in a ‘home run’ market: tobacco company tactics in South Korea following market liberalisation. Tobacco Control 2012 November 14. http://dx.doi.org/10.1136/tobaccocontrol-2012-050534.

Lee S, Ling P, Glantz S. The vector of the tobacco epidemic: tobacco industry practices in low and middle-income countries. Cancer Causes and Control 2012:1-13. http://dx.doi.org/10.1007/s10552-012-9914-0.

Lewis M, Yulis S, Denevo C, Hrywna M. Tobacco industry direct marketing after the Master Settlement Agreement. Health Promotion Practice. 2004;5(Suppl 3):S75-83.

Ling P, Glantz S. Using tobacco-industry marketing research to design more effective tobacco-control campaigns. JAMA. 2002;287:2983-89.

Ling P, Glantz S. Tobacco industry consumer research on socially acceptable cigarettes. Tobacco Control. 2005;14:e3.http://tobaccocontrol.bmj.com/cgi/content/abstract/14/5/e3?etoc

Ling PM, Haber LA, Wedl S. Branding the Rodeo: A Case Study of Tobacco Sports Sponsorship. American Journal of Public Health 2010 January 1;100(1):32-41. http://ajph.aphapublications.org/cgi/content/abstract/100/1/32.

Lum KL, Polansky JR, Jackler RK, Glantz SA. Signed, sealed and delivered: "Big tobacco" in Hollywood, 1927-1951. Tobacco Control. 2008 Oct;17(5):313-23. doi:10.1136/tc.2008.025445

Malone R, Wenger L, Bero L. Making the cigar news. Tobacco Control. 2000;9:435-437. http://repositories.cdlib.org/postprints/795

McCandless PM, Yerger VB, Malone RE. Quid Pro Quo: Tobacco Companies and the Black Press. Am.J.Public Health 2011 Aug 18. http://dx.doi.org/10.2105/AJPH.2011.300180.

McDaniel PA, Malone RE. The role of corporate credibility in legitimizing disease promotion. Am J Public Health. 2009 Mar;99(3):452-461. doi:10.2105/AJPH.2008.138115

McDaniel P, Malone R. "I always thought they were all pure tobacco": American smokers' perceptions of 'natural' cigarettes and tobacco industry advertising strategies. Tobacco Control. 2007;16(6):e7.

McDaniel PA, Malone RE. "The Big WHY": Philip Morris's Failed Search for Corporate Social Value. American Journal of Public Health 2012 Aug 16. http://dx.doi.org/10.2105/AJPH.2011.300619.

Mejia AB, Ling PM. Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development. American Journal of Public Health 2010 January 1;100(1):78-87. http://ajph.aphapublications.org/cgi/content/abstract/100/1/78.

Mekemson C, Glantz S. How the tobacco industry built its relationship with Hollywood. Tobacco Control. 2002;11(Suppl 1):i81-91.

Moodie C, Mackintosh AM, Hastings G, Ford A. Young adult smokers' perceptions of plain packaging: a pilot naturalistic study. Tobacco Control 2011 September 01;20(5):367-373. http://dx.doi.org/10.1136/tc.2011.042911.

Muggli M, Hurt R. Listening between the lines: What BAT really thinks of its consumers in the developing world (letter). Tobacco Control. 2003;12:104.

Offen N, Smith E, Malone R. From adversary to target market: The act-up boycott of Philip Morris. Tobacco Control. 2003;12:203-07.

Otañez M, Glantz SA. Social responsibility in tobacco production? Tobacco companies’ use of green supply chains to obscure the real costs of tobacco farming. Tobacco Control 2011 April 19. http://tobaccocontrol.bmj.com/content/early/2011/04/15/tc.2010.039537.abstract.

Polansky J, Glantz S. "First-run smoking presentations in U.S. Movies 1999-2006" (April 1, 2007). Center for Tobacco Control Research and Education  2007;Tobacco Control Policy Making: United States. Paper Movies2006. http://repositories.cdlib.org/ctcre/tcpmus/MOVIES2006/

Polansky J, Titus K, Glantz S. "One year later: Are MPAA's tobacco labels protecting audiences?" (May 28, 2008). Center for Tobacco Control Research and Education 2008;Tobacco Control Policy Making: United States.  Paper MPAA2008. http://repositories.cdlib.org/ctcre/tcpmus/MPAA2008

Pollay R. Considering the evidence, no wonder the court upheld Canada’s regulation of cigarette advertising. Journal of Public Policy and Marketing. 2004 Spring;12:80-88.

Pollay R, Dewhirst T. The dark side of marketing seemingly "Light" Cigarettes: Successful images and failed fact. Tobacco Control. 2002;11(Suppl 1):i18-31.

Portugal C, Cruz T, Espinoza L, Romero M, Baezconde-Garbanati L. Countering tobacco industry sponsorship of Hispanic/Latino organizations through policy adoption: A case study. Health Promotion Practice. 2004;5:143S-156.

Potter W. Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR is Killing Health Care and Deceiving Americans. Bloomsbury Press; 2011.

Prochaska J, Hall S, Bero L. Tobacco use among individuals with schizophrenia: What role has the tobacco industry played? Schizophrenia Bulletin. 2008 March 28;[Epub ahead of print]. doi:10.1093/schbul/sbm117

Quedley M, Ng B, Sapre N, Blakiston M, Crawford A, Devadas R, et al. In sight, in mind: Retailer compliance with legislation on limiting retail tobacco displays. Nicotine & Tobacco Research. 2008 Aug;10(8):1347-54. http://dx.doi.org/10.1080/14622200802238860

Rees VW, Kreslake JM, Cummings KM, O'Connor RJ, Hatsukami DK, Parascandola M, et al. Assessing consumer responses to potential reduced-exposure tobacco products: A review of tobacco industry and independent research methods. Cancer Epidemiology Biomarkers & Prevention. December 2009;18(12):3225-3240. http://cebp.aacrjournals.org/content/18/12/3225.abstract

Rosenberg N, Siegel M. Use of corporate sponsorship as a tobacco marketing tool: A review of tobacco industry sponsorship in the USA, 1995-1999. Tobacco Control. 2001;10:239-246.

Schane RE, Glantz SA, Ling PM. Social smoking implications for public health, clinical practice, and intervention research. Am J Prev Med. 2009 Aug;37(2):124-131. http://dx.doi.org/10.1016/j.amepre.2009.03.020

Slade J. Marketing policies. Chapter 4. In: Rabin Rl, Sugarman Sd, editors. Regulating tobacco. New York: Oxford University Press; 2001.

Smith E. 'It's interesting how few people die from smoking': Tobacco industry efforts to minimize risk and discredit health promotion. European Journal of Public Health. 2007 Apr;17(2):162-70.

Smith E, Malone R. Thinking the "Unthinkable": Why Philip Morris considered quitting. Tobacco Control. 2003;12:208-13. Postprint available at: http://repositories.cdlib.org/postprints/1137/

Smith E, Malone R. Altria means tobacco: Philip Morris's identity crisis. American Journal of Public Health. 2003;93:553-556.

Smith E, Malone R. "Creative solutions": Selling cigarettes in a smoke-free world. Tobacco Control. 2004;13:57-63. Postprint available at: http://repositories.cdlib.org/postprints/1138/

Smith E, Malone R. Philip Morris's health information web site appears responsible but undermines public health. Public Health Nursing. 2008 Nov-Dec;25(6):554-564. http://www3.interscience.wiley.com/journal/121473560/abstract

Smith EA, McDaniel PA. Covering their butts: responses to the cigarette litter problem. Tobacco Control 2010; Online First. http://dx.doi.org/10.1136/tc.2010.036491.

Smith E, Offen N, Malone R. What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, bisexual press. Journal of Epidemiology and Community Health. 2005 Dec;59(12):1086-91. Postprint available at: http://repositories.cdlib.org/postprints/1323/

Smith E, Offen N, Malone R. Pictures worth a thousand words: Non-commercial tobacco content in the lesbian, gay and bisexual press. Journal of Health Communications. 2006 Oct-Nov;11(7):635-49.

Stanton CR, Chu A, Collin J, Glantz SA. Promoting tobacco through the international language of dance music: British American Tobacco and the Ministry of Sound. European Journal of Public Health 2010 Feb 15. http://dx.doi.org/10.1093/eurpub/ckq009. 

Sutton S, Robinson R. The marketing of menthol cigarettes in the United States: Populations, messages, and channels. Nicotine & Tobacco Research. 2004;6(Suppl 1):S83-91.

Szczypka G, Wakefield M, Emery S, Terry-McElrath Y, Flay B, Chaloupka F. Working to make an image: An analysis of three Philip Morris corporate image media campaigns. Tobacco Control. 2007 Oct;16(5):344-50.

Wackowski OA, Delnevo CD, Lewis MJ. Risk perceptions of menthol cigarettes compared with nonmenthol cigarettes among New Jersey adults. Nicotine Tobacco Res. 2010 Jul;12(7):786-790. http://dx.doi.org/10.1093/ntr/ntq085.

Wakefield MA, Germain D, Durkin SJ. How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study. Tobacco Control 2008 Dec;17(6):416-421.  Available at: http://dx.doi.org/10.1136/tc.2008.026732.

Wakefield M, Morley C, Horan J, Cummings K. The cigarette pack as image: New evidence from tobacco industry documents.  Tobacco Control. 2002;11(Suppl 1):i73-80.

Walsh G, Hassan LM, Shiu E, Andrews JC, Hastings G. Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. Eur.J.Market. 2010;44(7-8):1140-1164. http://dx.doi.org/10.1108/03090561011047562.

White C, Oliffe JL, Bottorff JL. From the Physician to the Marlboro Man: Masculinity, Health, and Cigarette Advertising in America, 1946–1964. Men and Masculinities 2012 December 01;15(5):526-547. http://dx.doi.org/10.1177/1097184X12461917.

White V, White M, Freeman K, Gilpin E, Pierce J. Cigarette promotional offers: Who takes advantage? American Journal of Preventive Medicine. 2006;30(3):225-231.

Yang J, Malone R. "Working to shape what society's expectations of us should be": Philip Morris's societal alignment strategy. Tobacco Control. 2008 Oct 9;[Epub ahead of print]. doi:10.1136/tc.2008.026476

[Back to Top]