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Marketing and Advertising
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Davis R. British American Tobacco ghost-wrote reports on tobacco advertising bans by the International Advertising Association and JJ Boddewyn. Tobacco Control. 2008 Mar 18:1-4. doi:10.1136/tc.2008.025148
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Friedman L. Philip Morris's website and television commercials use new language to mislead the public into believing it has changed it stance on smoking and disease. Tobacco Control. 2007 Dec;16(6):e9. doi:10.1136/tc.2007.024026
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Givel M. Deconstructing Social Constructionist Theory in Tobacco Policy: The Case of the Less Hazardous Cigarette. Journal of Policy Practice 2011;10(1):19-34 http://dx.doi.org/10.1080/15588742.2011.522930.
Givel M. Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise. Public Health 2013 Jan 22. http://dx.doi.org/10.1016/j.puhe.2012.11.013.
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Grant-Braham B, Britton J. Motor racing, tobacco company sponsorship, barcodes and alibi marketing. Tobacco Control 2011 Aug 5 http://dx.doi.org/10.1136/tc.2011.043448.
Hafez N, Ling P. Finding the Kool mixx: How Brown & Williamson used music marketing to sell cigarettes. Tobacco Control. 2006 Oct;15(5):359-66.
Hammond D. "Plain Packaging" Regulations for Tobacco Products: the Impact of Standardizing the Color and Design of Cigarette Packs. Salud Publica de Mexico 2010;52(Suppl 2):S226 - S232 http://www.scielosp.org/pdf/spm/v52s2/a18v52s2.pdf.
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Hammond D, Tremblay I, Chaiton M, Lessard E, Callard C. Tobacco on campus: Industry marketing and tobacco control policy among post-secondary institutions in Canada. Tobacco Control. 2005;14:136-140.
Hanewinkel R, Polansky JR, Sargent JD. Sean Penn and American Spirits in a Vanity Fair feature: blurring journalism and cigarette advertising. Tobacco Control 2009 August 1;18(4):333-334. http://dx.doi.org/10.1136/tc.2009.030510.
Hastings G, MacFadyen L. A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies. BMJ. 2000;321:366-71.
Hendlin Y, Anderson SJ, Glantz SA. 'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US. Tobacco Control 2010 Jun;19(3):213-222. http://dx.doi.org/10.1136/tc.2009.032599
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Hiilamo H, Crosbie E, Glantz SA. The evolution of health warning labels on cigarette packs: the role of precedents, and tobacco industry strategies to block diffusion. Tobacco Control 2012 Oct 23. http://dx.doi.org/10.1136/tobaccocontrol-2012-050541.
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Jiang N, Ling PM. Reinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States. Am.J.Public Health 2011 Aug 18. http://dx.doi.org/10.2105/AJPH.2011.300157.
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