The Functions and Management of Cigarette Advertising

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Beginning Bates No. 202027948
Ending Bates No. 202027988
Company British-American Tobacco Company
Date 19891127
Title The Functions and Management of Cigarette Advertising
Type Report
Article
Table of Contents
Bibliography
Authors POILAY, RW
Thesaurus Terms Academic Institutions
Cigarette
Advertising Campaigns
Advertising
Research Activity
Budgets
Industry Strategy
Mass Media
Public Relations
Event Sponsorship
Entertainment Industry
Female
Target Market
Social Behavior
Consumption Rates
Counter Advertising
Adverse Effects
Smoking Initiation
Addiction
Demographics
No. of Pages 41

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