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Advertising Message: British-American Tobacco Document Collection
Advertising Message
Documents 1 - 25 of 25 total
1971 Marketing Plans [For low-yield Matinee brand]
A Resume of Player's Light Copy
BAT BOARD STRATEGIES - SMOKING AND HEALTH BASIC ASSUMPTIONS
Backgrounder: "The Effects of Cigarette Smoking Upon Dogs"
Greendot - Marketing Objectives Based on Consumer Research Analysis and Brand Development Progress
Grouping in Advertisements: Appendix B
Juvenile Smoking Initation and Advertising: A 16 Country Study of the Perceived Role of Advertising and Other Factors Bearing on Juvenile Smoking Initiation
KUEPER VERSUS RJR TRIAL
Marlboro Pan - European Study
Minutes of State Express 555 Team Meeting
PLAYER'S TRADEMARK MARKET PERFORMANCE
Player's Light Creative Development
Premier Qualitative Evaluation
Product Communication in the Context of Varying Degree of Advertising Restriction
Project Day
Project VISA - Phase 3
Projects Stereo/Phoenix
RE: Player's Light Media Brief 1977/78
Recommended Guidelines of Smoking and Health Research
Semiotics Is The Study of How Signs Mean
Smoking Issues: Claims & Responses: Claims About Advertising
Smoking and Health Item 7: The Effect on Marketing
THE AUSTRALIAN FEDERATION OF CONSUMER ORGANISATION INC VS THE TOBACCO INSTITUTE OF AUSTRALIA BACKGROUND PAPER
TSG REPORT: MARLBORO PAN-EUROPEAN STUDY
TSRT Briefing Note- Advertising Restrictions
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