| Beginning Bates No. | 502585201 |
|---|---|
| Ending Bates No. | 502585203 |
| Company | British-American Tobacco Company |
| Date | 00000000 |
| Title | Assessment of the Strength and Weaknesses of Marlboro KS - in Particular its Advertising with the Cowboy as a Focal Point |
| Type | Outline Report- General |
| Thesaurus Terms | Advertising Campaigns Evaluation Smoker Advertising Effectiveness Brand Awareness Study Brand Image Surveys |
| No. of Pages | 3 |