USIB Plans for 1991-92 [Various documents regarding revitalizing Kent in Europe and results of Total Offer Tests]

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Beginning Bates No. 502579254
Ending Bates No. 502579274
Company British-American Tobacco Company
Date 19910000
Title USIB Plans for 1991-92 [Various documents regarding revitalizing Kent in Europe and results of Total Offer Tests]
Type Table
Report- Marketing
Note
Advertisement
Authors HENDRICKS, JL
HACKING, IG
Recipient Lappanen, V
Marr, MJ
Ticehurst, JM
Beneducci, JP
Carlow, GF
Morgan, F
STEPPKE, J
Schweitzer, B.
Van Groningen, B
Bramley, B. D.
Copied Kremer, NW
Jr
Polet, MR
Dewolf, C
Hacking, IG
HOWELLS, HC
Norsworthy, M.
Crichton, R. A. C.
Heywood, D. G.
Thesaurus Terms Advertising Campaigns
Cigarette Packaging
Low Yield Cigarette
Brand Awareness Study
Brand Image
Smoker
Surveys
Marketing Research
Advertising
Marketing
Marketing Strategy
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