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Advertising Effectiveness: British-American Tobacco Document Collection
Advertising Effectiveness
Documents 1 - 5 of 5 total
Assessment of the Strength and Weaknesses of Marlboro KS - in Particular its Advertising with the Cowboy as a Focal Point
CIGARETTE ADVERTISING
Qualitative Study into the Acceptability of Smoking [Compiled feedback from 40 London and Sheffield smokers and non-smokers interviewed about smokers' and society's attitudes toward smoking]
TSG - Central/Eastern Europe Update
[Letter from E. Seggev to C. Brohman enclosing report analyzing focus group study of Medallion]