| Beginning Bates No. | 303500942 |
|---|---|
| Ending Bates No. | 303500945 |
| Company | British-American Tobacco Company |
| Date | 19930406 |
| Title | PM's Price Attack in the USA [plus quote from William L Campbell CEO of PM USA] |
| Type | Interview Memo Note Quotation Report- Marketing |
| Authors | HACKING, IG |
| Recipient | BRAMLEY, BD |
| Copied | Backhurst, J. D. BURGESS, GJ REMBISZEWSKI, J DRF, Bacon, DE |
| Thesaurus Terms | Conglomerates Advertising Campaigns Industry Activity Industry Strategy Marketing Marketing Strategy Business Activity Pricing Tobacco Manufacturers International Trade Market Share |
| No. of Pages | 4 |