| Beginning Bates No. | 400235714 |
|---|---|
| Ending Bates No. | 400235752 |
| Company | British-American Tobacco Company |
| Date | 19800718 |
| Title | The Influence of Brand Identification and Imagery on Subjective Evaluation of Cigarettes- Report No RD 1752-C |
| Type | Report- Scientific |
| Authors | FERRIS, RP |
| Recipient | de Siqueira, C. J. P. FELTON, DG Kruszynski, A. J. RITTERSHAUS, E SEEHOFER, F Blackman, LCF Gibb, RM HUGHES, IW NICHOLLS, RG Sandford, RA Wade, RS |
| Thesaurus Terms | Advertising Brand Image Cigarette Ingredient Marketing Marketing Research Marketing Strategy |
| No. of Pages | 39 |