| Beginning Bates No. | 650353120 |
|---|---|
| Ending Bates No. | 650353167 |
| Company | BRITISH AMERICAN TOBACCO CO |
| Date | 19850203 |
| Title | A STUDY INVESTIGATING THE SMOKING BEHAVIOUR SENSORY ASSESSMENT OF DU MAURIER REGULAR SMOKER SWITCHING TO DU MAURIER LIGHT REGULAR |
| Type | Report |
| Authors | McBride, C. |
| Thesaurus Terms | Product Development Tar Level Brand Switching Marketing Research Activity |
| No. of Pages | 48 |