| Beginning Bates No. | 102701638 |
|---|---|
| Ending Bates No. | 102701707 |
| Company | British-American Tobacco Company Limited |
| Date | 19780927 |
| Title | Application of Repertory Grid Technique: I. An Investigation of Brand Images |
| Type | Report- Marketing Table Bibliography Diagram Appendix |
| Authors | FERRIS, RP OLDMAN, M |
| Recipient | Green, SJ HUGHES, IW SEEHOFER, F SANFORD, RA Gibb, RM Wade, RS NICHOLLS, RG RITTERSHAUS, E Kruszynski, A. J. de Siqueira, C. J. P. FELTON, DG |
| Thesaurus Terms | Brand Image Behavior Smoker Marketing Research Tobacco Product Attribute |
| No. of Pages | 70 |