| Beginning Bates No. | 500252474 |
|---|---|
| Ending Bates No. | 500252494 |
| Company | British-American Tobacco Company |
| Date | 19940314 |
| Title | How to Invent a Genuinely Different Cigarette Offer [Memo and report] |
| Type | Report- Marketing Memo |
| Authors | JONES, RW |
| Recipient | Walker, Doug Crossing, Peter Shiplee, Charles ORegan, Andrew Lim, Joe Ferris, Rob Jenkins, Chris |
| Copied | Rembiszewski, Jimmi |
| Thesaurus Terms | Tobacco Odor Cigarette Design Smoker Satisfaction Safer Cigarettes Societal Attitude Marketing Research Marketing Strategy Product Development |
| No. of Pages | 21 |