| Beginning Bates No. | 303542232 |
|---|---|
| Ending Bates No. | 303542238 |
| Company | British-American Tobacco Company |
| Date | 19870800 |
| Title | Project POLARIS Product Brief Revised |
| Type | Brief |
| Authors | Roubicek, H. |
| Thesaurus Terms | Brand Image Product Development Cigarette Design Cigarette Packaging Male Marketing Marketing Research Marketing Strategy Target Market Young Adult Male Smoker (YAMS) |
| No. of Pages | 7 |