| Beginning Bates No. | 400185764 |
|---|---|
| Ending Bates No. | 400185809 |
| Company | British-American Tobacco Company |
| Date | 19880601 |
| Title | Project DAY [Marketing report with ad campaign examples] |
| Type | Advertising Copy Appendix Chart/Graph Diagram Report- Marketing Table of Contents |
| Thesaurus Terms | Product Development Secondhand Smoke Nicotine Stress Behavior Alcohol Consumption Health Claims Lung Cancer Smoking Attitude Tobacco Substitute Female Male Market Segment Marketing Research Health Belief Adverse Effects Disease Tobacco Use |
| No. of Pages | 46 |