| Beginning Bates No. | 100027099 |
|---|---|
| Ending Bates No. | 100027103 |
| Company | British-American Tobacco Company |
| Date | 19740425 |
| Title | A Creative Approach to the Marketing of New Products Through Product Personality |
| Type | Flow Chart Note |
| Authors | CONWAY, DE DEC, |
| Copied | FORDYCE, WB Green, SJ |
| Thesaurus Terms | Advertising Medium Advertising Campaigns Brand Image Product Development Marketing Strategy |
| No. of Pages | 5 |