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Advertising Medium: British-American Tobacco Document Collection
Advertising Medium
Documents 1 - 19 of 19 total
  1. 1985 B.A.T. Research Conference
  2. 555 Sponsorship Motorsport
  3. A Creative Approach to the Marketing of New Products Through Product Personality
  4. Assignment to SASOL [Letter from I.G. Hacking to E. Jordan]
  5. Branding of the F-1 Car at the Silverstone Race
  6. Canadian Cigarette Statistics [1972-1978]
  7. Favor Smoke-Free Cigarettes -- Research Outline
  8. Grouping in Advertisements: Appendix B
  9. Guidelines on Communication Restrictions and New Opportunities in Marketing: Jesteburg 13th - 17th May, 1979
  10. How Pack Designs Are Evolved in Canada
  11. Principles of Measurement of Visual Standout in Pack Design
  12. Product Communication in the Context of Varying Degree of Advertising Restriction
  13. Project Poster: A Novel Approach to Assessing the Effectiveness of Poster Advertising
  14. Semiotics Is The Study of How Signs Mean
  15. Smoking Attitudes and Behaviour
  16. [Memo from MR Barnes to J Lim regarding JPGL Multi-Country Research]
  17. [Slides regarding Project Poster]
  18. [Sponsorship agreement with EJ Sports Limited]
  19. [meeting minutes from late 1987 regarding strategy for West Africa, Western Hemisphere and Middle East]
 
 
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