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Advertising Medium: British-American Tobacco Document Collection
Advertising Medium
Documents 1 - 19 of 19 total
1985 B.A.T. Research Conference
555 Sponsorship Motorsport
A Creative Approach to the Marketing of New Products Through Product Personality
Assignment to SASOL [Letter from I.G. Hacking to E. Jordan]
Branding of the F-1 Car at the Silverstone Race
Canadian Cigarette Statistics [1972-1978]
Favor Smoke-Free Cigarettes -- Research Outline
Grouping in Advertisements: Appendix B
Guidelines on Communication Restrictions and New Opportunities in Marketing: Jesteburg 13th - 17th May, 1979
How Pack Designs Are Evolved in Canada
Principles of Measurement of Visual Standout in Pack Design
Product Communication in the Context of Varying Degree of Advertising Restriction
Project Poster: A Novel Approach to Assessing the Effectiveness of Poster Advertising
Semiotics Is The Study of How Signs Mean
Smoking Attitudes and Behaviour
[Memo from MR Barnes to J Lim regarding JPGL Multi-Country Research]
[Slides regarding Project Poster]
[Sponsorship agreement with EJ Sports Limited]
[meeting minutes from late 1987 regarding strategy for West Africa, Western Hemisphere and Middle East]