| Beginning Bates No. | 401058418 |
|---|---|
| Ending Bates No. | 401058423 |
| Company | British-American Tobacco Company |
| Date | 19890912 |
| Title | Strategies for Product Innovation (Paper for the Research Policy Group Meeting, Canada 1989) |
| Type | Diagram Report |
| Authors | HEARD, AL |
| Thesaurus Terms | Brand Image Cigarette Design Anti-Smoking Advocacy Marketing Strategy Industry Strategy Product Development |
| No. of Pages | 6 |