| Beginning Bates No. | 102699346 |
|---|---|
| Ending Bates No. | 102699502 |
| Company | British-American Tobacco Company |
| Date | 19860523 |
| Title | Principles of Measurement of Visual Standout in Pack Design |
| Type | Diagram Appendix Table Report Report- Scientific |
| Authors | Hirji, T. Ferris, RP MILLER, L |
| Recipient | Gilderdale, RF Thomsen, H. V. de Siqueira, C. J. P. Kausch, E. Rittershaus, E. Nicholls, R. G. Massey, S. R. Dunn, P. J. KOHNHORST, EE Heard, A. L. BINNS, R |
| Thesaurus Terms | Data Analysis Marketing Marketing Research Smoker Brand Image Research Activity Advertising Advertising Medium Advertising Restriction Cigarette Packaging Tobacco Manufacturers |
| No. of Pages | 155 |