Strategies for Product Innovation

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Beginning Bates No. 400363488
Ending Bates No. 400363499
Company British-American Tobacco Company
Date 19891004
Title Strategies for Product Innovation
Type Report- Marketing
Letter
Diagram
Authors HEARD, AL
Recipient HIRJI, T
Thesaurus Terms Nicotine
Addiction
Secondhand Smoke
Corporate Intelligence
Smoker Satisfaction
Industry Strategy
Health Belief
Anti-Smoking Advocacy
Public Opinion
Former Smokers
Market Trend
Product Development
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