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GALEN Home > Collections & Resources > Tobacco Control Archives > British-American Tobacco Document Collection > Advertising
Advertising: British-American Tobacco Document Collection
Advertising
Documents 1 - 50 of 455 total

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  1. "Directing Advertising Copy Creativity through Benefit Segmentation"
  2. "Industry in Action" Binder
  3. "Semiotics is the Study of HOW Signs Mean"
  4. "The Tobacco Industry's Position on Proposed New Rotating Health Warnings on Tobacco Products and Advertising
  5. ( No Title )
  6. ( No Title )
  7. ( No Title )
  8. 16 Bans Booklet
  9. 1800 CALLKIM
  10. 1800 CALLKIM; NASHVILLE AND HAWAII TEST MARKETS; SCREEN FORMAT; SCRIPT; DIALOGUE CODES
  11. 1987 BATUS ANNUAL REPORT
  12. 1992 Sponsorship Propsals
  13. 1995 Key Area Paper: Corporate Affairs
  14. 1995 Key Area Paper: Marketing Strategies
  15. 1st Full Review: Product Idea Agreed for Initiation
  16. 555 - Preliminary 1992 Media Plan
  17. 555 Consumer Response Program
  18. 555 Sponsorship Asia
  19. 555 Sponsorship Motorsport
  20. 8th World COnference on Tobacco or Health
  21. A Brief to the Honorable Jake Epp, Minister of National Health and Welfare
  22. A COMPLAINT PURSUANT TO THE BUSINESS PRACTICES ACT R.S.O. 1980, C. 55 AGAINST ROTHMANS OF PALL MALL CANADA LIMITED
  23. A CROSS CULTURAL COMPARISON OF VISUAL SCANNING PATTERNS
  24. A REVIEW OF EFFECT OF TOBACCO ADVERTISING ON TOBACCO CONSUMPTION, Department of Health, October 1992
  25. A STRUCTURED CREATIVITY GROUP A PRESENTATION GIVEN BY JM WURMSER
  26. A Study from Finland & Norway on the Effect of Tobacco Promotion on Initiation [Memo from J. Smithson to J. Lepere]
  27. A Study of the Main Factors Contributing to Juvenile Smoking Initiation in Kenya, With Particular Reference to the Role of Advertising
  28. A Study of the Main Factors Contributing to Juvenile Smoking Initiation in Kenya, with Particular Reference to the Role of Advertising
  29. AFCO Appeal Judgement [Three copies of memo from D. Bacon with attachment, "Courts Not the Place to Resolve Scientific Debate - Australian Appeal Court"]
  30. AGENCY PRESENTATION
  31. ANALYSIS OF DATA FROM FAR EAST RESEARCH
  32. APPENDIX "A": EXPERT OPINION OF DR. LYNN KOZLOWSKI ON TOBACCO ADVERTISING
  33. APPENDIX "D": RECOMMENDATIONS FOR POSSIBLE WARNINGS
  34. APPENDIX 2 MERCHANDISING
  35. ASSESSMENT OF THE STRENGTHS AND WEAKNESSES OF MARLBORO KS -- IN PARTICULAR ITS ADVERTISING WITH THE COWBOY AS A FOCAL POINT
  36. AUDIO-VISUAL MATERIAL
  37. Abstracts Taken from Dialog Database
  38. Action on Smoking and Health: Questions and Answers at Rothman's Annual General Meeting - 25th, Sept 1974
  39. Advanced Tracking System: B.A.T. Regional Market Research Seminar
  40. Advertising & Promotion Code of Practice
  41. Advertising & Promotion Code of Practice
  42. Advertising & Promotion: North America
  43. Advertising Agency Brand Responsibilities
  44. Advertising Restrictions - Canada [Memo from D.P. Steel]
  45. Advertising Under Threat and Juvenile Smoking Studies
  46. Advertising is…
  47. Advertising on Videos
  48. Alliance Comments on the EC Commission Green Paper Questionnaire Regarding Commercial Communication
  49. Answers to the most asked questions about cigarettes.
  50. Appendix 2 : Market Analysis - Peru

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