Brand Congruence in Interpersonal Relations: A Social Network Analysis

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Beginning Bates No. 400211253
Ending Bates No. 400211255
Company British-American Tobacco Company
Date 00000000
Title Brand Congruence in Interpersonal Relations: A Social Network Analysis
Type Publication
Authors Seidman, Stephen B
Brown, Jacqueline Johnson
Foster, Brian L
Reingen, Peter H
Thesaurus Terms Research Activity
Marketing Research
Behavior
Social Influence
Brand Image
No. of Pages 3

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