| Beginning Bates No. | 400193974 |
|---|---|
| Ending Bates No. | 400193981 |
| Company | British-American Tobacco Company |
| Date | 19850128 |
| Title | Brand Imagery Measurement [Letter from C. McBride to R.P. Ferris with notes] |
| Type | Diagram Letter Notes Table |
| Thesaurus Terms | Chemosensory Research Brand Switching Tobacco Use Behavior Marketing Research Brand Image Product Development |
| No. of Pages | 8 |