| Beginning Bates No. | 400089692 |
|---|---|
| Ending Bates No. | 400089692 |
| Company | British-American Tobacco Company |
| Date | 19820000 |
| Title | Directing Advertising Copy Creativity Through Benefit Segmentation |
| Type | Article Excerpt |
| Authors | Hooley, Graham J |
| Thesaurus Terms | Publications Advertising Campaigns Marketing Marketing Research Advertising |
| No. of Pages | 1 |