Brand Integrity: Strategic Brand Deviations

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Beginning Bates No. 201818129
Ending Bates No. 201818139
Company British-American Tobacco Company
Date 19910510
Title Brand Integrity: Strategic Brand Deviations
Type Report
Thesaurus Terms Advertising
Cigarette Packaging
Pricing
Export
International Trade
Brand Image
Industry Strategy
No. of Pages 11

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