| Beginning Bates No. | 400132317 |
|---|---|
| Ending Bates No. | 400132422 |
| Company | British-American Tobacco Company |
| Date | 19890801 |
| Title | BUY(c) TEST ON 555 100s CIGARETTES PRINT AD: AN ADVERTISING RESEARCH REPORT PREPARED FOR BAT/BSB |
| Type | Questionnaire Chart/Graph Table Report- Marketing |
| Authors | Chan, Simon Boddy, Clive Lam, Danny Meyer, Kevin Syta, Mark |
| Thesaurus Terms | Surveys Brand Loyalty Smoker Interviews Demographics Target Market Brand Image Print Advertising Market Testing Advertising Marketing Research |
| No. of Pages | 107 |