| Beginning Bates No. | 204554890 |
|---|---|
| Ending Bates No. | 204554900 |
| Company | British-American Tobacco Company |
| Date | 19950000 |
| Title | Presentation by Ulrich Herter at 1995 BATCO GMs Conference |
| Type | Transcript Marketing |
| Authors | Herter, U. |
| Thesaurus Terms | Brand Image Distribution Product Development Brand Switching Market Forecast Corporate Merger Profit Corporate Structure Industry Strategy Marketing Strategy Conference |
| No. of Pages | 11 |