| Beginning Bates No. | 303541702 |
|---|---|
| Ending Bates No. | 303541703 |
| Company | British-American Tobacco Company |
| Date | 19890221 |
| Title | Project OMEGA [Objective is to ensure the long term development of Matinee as a third viable ITL trademark] |
| Type | Marketing |
| Authors | AC |
| Thesaurus Terms | Advertising Restriction Industry Response Trademark Brand Image Market Share Marketing Strategy Female |
| No. of Pages | 2 |