| Beginning Bates No. | 303541698 |
|---|---|
| Ending Bates No. | 303541700 |
| Company | British-American Tobacco Company |
| Date | 19890221 |
| Title | Project Monty [Objective is to take strategic advantage of the price/value variable in the Canadian tobacco market] |
| Type | Marketing |
| Authors | AB |
| Thesaurus Terms | Profit Taxation Discount Brand Market Share Marketing Strategy Pricing |
| No. of Pages | 3 |