| Beginning Bates No. | 303541685 |
|---|---|
| Ending Bates No. | 303541687 |
| Company | British-American Tobacco Company |
| Date | 19890224 |
| Title | PROJECT DAY [Explores potential alternatives to conventional cigarettes with a greater level of 'safety'] |
| Type | Marketing |
| Authors | AC |
| Thesaurus Terms | Product Development Product Liability Health Belief Marketing Research Marketing Strategy Safer Cigarettes |
| No. of Pages | 3 |