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Advertising Industry: British-American Tobacco Document Collection
Advertising Industry
Documents 1 - 14 of 14 total
"Directing Advertising Copy Creativity through Benefit Segmentation"
Advertising Agency Brand Responsibilities
Advertising Restrictions in Canada
Advertising on Videos
Background Briefing Paper - M [Cigarette advertising restrictions in danger of becoming form of censorship]
COMPETITIVE ACTIVITY
Canada [Memo from J. Lebow to P. van Every regarding proposed anti-tobacco legislation]
Cigarette Advertising - The Facts
List of Topics of Common Interest Mentioned during the Previous Meetings
MERCANTANALISIS REACTIVE AND SELF SATISFIED POORLY PREPARED DEFENSIVE; A BOUTIQUE AGENCY SPECIALIZING ON CUSTOM RESEARCH QUALI QUANT
PR-Status Report 1981: Smoking Issues in Germany
PROPOSED MODIFICATIONS TO THE WORK PROGRAMME TO EVALUATE THE PHARMACOLOGICAL PROPERTIES OF EUGENOL
TWIST NEW CONCORD MENTHOL; NOW YOU CONTROL THE FLAVOR LEVEL
[Memo from S.D. Chilcote, Jr. regarding proposed advertising ban in Canada]
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