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GALEN Home > Collections & Resources > Tobacco Control Archives > British-American Tobacco Document Collection > Marketing Research
Marketing Research: British-American Tobacco Document Collection
Marketing Research
Documents 201 - 250 of 322 total

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  1. Section 4: Buying Behaviour/Section 5: Product Quality [Survey]
  2. Section 8: Ex-Smokers/Section 9: Demographic Classification [Survey]
  3. Semiotics Is The Study of How Signs Mean
  4. Smoking Motives and Product Design
  5. Smoking and Health Research
  6. Social Disapprobation of Smoking 11: Top...
  7. Some Effects of Tobacco Sponsorship Advertisements on Young Males
  8. Sponsorship Evaluation: A Marketing Tool to Maximize YOUR Expenditure
  9. Sponsorship Research Programme
  10. State Express International 50's Drums Launch into Worldwide Duty Free
  11. Status Report on FAVOR - Advanced Tobacco Products
  12. Structured Creativity Conference, Southampton, 25th-28th June, 1984
  13. Switching Analysis
  14. Switching History/Cognitive Dissonance [Survey]
  15. Switching Research (BAT - Hong Kong)
  16. TCAC The Marketing R&D; Conference Marlow, England : Report and Conclusions
  17. TCAC: The Marketing and R&D; Conference Marlow England
  18. TECHNICAL EXCHANGE MEETING: GR&DC;, JUNE 1982: SESSION 8: PSYCHOLOGY AND SENSORY TESTING
  19. TECHNICAL MEETINGS [Memo from T. Hirji to R. Binns]
  20. THE 36TH MEETING OF THE RESEARCH COMMITTEE OF TAC TO BE HELD AT 10.15 A.M. ON FRIDAY, 11TH OCTOBER, 1985 AT GLEN HOUSE, STAG PLACE, LONDON. SW1E 5AG AGENDA
  21. THE EFFECT OF RESTRICTIONS ON CURRENT MARKETING AND MARKETING IN THE FUTURE
  22. THE EFFECT OF RESTRICTIONS ON CURRENT MARKETING AND MARKETING IN THE FUTURE
  23. THE INFLUENCE OF BRAND IDENTIFICATION AND IMAGERY ON SUBJECTIVE EVALUATION OF CIGARETTES
  24. TOBACCO ADVISORY GROUP JUNE 16, 1992 MINUTES
  25. TOBACCO STRATEGY REVIEW TEAM
  26. TSG Lucky Strike "Nothing Else" Campaign Evaluation
  27. TSG REPORT: MARLBORO PAN-EUROPEAN STUDY
  28. TSRT (Tobacco Strategy Review Team)[Note to Mr J Rembiszewski]
  29. Tar-Testing in U.K. (TAC RP11)
  30. Technical Memorandum: Project VERSO
  31. The Influence of Brand Identification and Imagery on Subjective Evaluation of Cigarettes
  32. The Influence of Brand Identification and Imagery on Subjective Evaluation of Cigarettes (Report No. RD.1752-C Restricted)
  33. The Influence of Brand Identification and Imagery on Subjective Evaluation of Cigarettes- Report No RD 1752-C
  34. The Relationship of Behavorial Smoking Style to Consumer Segmentation and Adaptive Response to Switching
  35. The Scimitar System for Rapid Low-Cost New Business Development
  36. Through the Looking Glass
  37. Tobacco Strategy Review Team
  38. Tobacco Strategy Review Team - 17th September, 1990: Low Sidestream Cigarette
  39. Tobacco Strategy Review Team - September 6, 1991
  40. Tobacco Strategy Review Team [20th March 1989]
  41. Trade Marketing Information [Letter from Paul Bingham regarding Marketing Intelligence report]
  42. Traditional Conjoint Analysis and Strategic Choice Analysis Difference Between the Techniques
  43. Translating Consumer Test Results into Product Development
  44. Trip Notes February '94 Visit [Re: cigarette distribution]
  45. Trip Notes: Romania 17 - 19 February 1992
  46. Trip Report: BAT Benelux SA
  47. U.K. R.&D.; Progamme 1974/75
  48. U.S. International Brands: Strategic Review
  49. USIB Plans for 1991-92 [Various documents regarding revitalizing Kent in Europe and results of Total Offer Tests]
  50. Untitled Marketing Slide Show

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