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GALEN Home > Collections & Resources > Tobacco Control Archives > British-American Tobacco Document Collection > Marketing Research
Marketing Research: British-American Tobacco Document Collection
Marketing Research
Documents 1 - 50 of 322 total

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  1. "Directing Advertising Copy Creativity through Benefit Segmentation"
  2. ( No Title )
  3. 1977 Segmentation of the French and English Speaking Canadian Cigarette Markets
  4. 1985 BAT Research Conference: "Consumer Research Techniques": Discussion Paper
  5. 555 Advertising Tracking Study in the USA (San Francisco): Wave III August 1993
  6. A Delta Panel Evaluation of Some Canadian Brands
  7. A Market Research Proposal for British American Tobacco Co Ltd
  8. A Qualitative Study on Smoking Benefits And Motivation (Project Virgo)
  9. A Review of Market Research on Smoking Materials Report No RD.1343
  10. A Study Investigating the Smoking Behavior and Sensory Assessment of du Maurier Regular Smokers Switching to du Maurier Light Regular
  11. A Summary of Brand Imagery: Studies on Canadian Products
  12. ASSESSMENT OF THE STRENGTHS AND WEAKNESSES OF MARLBORO KS -- IN PARTICULAR ITS ADVERTISING WITH THE COWBOY AS A FOCAL POINT
  13. Agribusiness Report - Biotechnology Section
  14. Alleged Irritation/Bitterness/Dryness of Souza Cruz Products
  15. An Examination of Philip Morris Brands From Canada
  16. Appendix 2 : Market Analysis - Peru
  17. Application of Repertory Grid Technique - I. An Investigation of Brand Images
  18. Application of Repertory Grid Technique: I. An Investigation of Brand Images
  19. Application of Repertory Grid Technique: I. An Investigation of Brand Images
  20. B&W; DOMESTIC FORECASTING
  21. B.A.T. Marketeers Homework
  22. B.A.T. TOBACCO GROUP - FUNCTIONAL MARKETING TRAINING PROGRAM
  23. BAT China Companies: Proposed Remuneration Structure [plus part of a report on the China tobacco market]
  24. BAT Industries PLC - Reporting Minutes [Regarding market potential in Brazil]
  25. BAT Industries: Central Asia Distribution Study Project Proposal
  26. BAT MARKETING EXCELLENCE [Slides]
  27. BAT Nederland Company Plan 1994-1996 [Letter from F. Morgan to T.M. Wilson]
  28. BATCF: Project "Coaxial Cigarette": aims and progress
  29. BATCo General Consumer Survey: Finalised Guide-line Questionnaire [Cover sheet]
  30. BINNS CONSUMER TESTING TECHNIQUES
  31. BUY(c) TEST ON 555 100s CIGARETTES PRINT AD: AN ADVERTISING RESEARCH REPORT PREPARED FOR BAT/BSB
  32. Benson & Hedges Critical Path
  33. Bilateral agreements in C.A. [memo from C. Burton to P. Taylor about Central American free trade]
  34. Brand Congruence in Interpersonal Relations: A Social Network Analysis
  35. Brand Image Positioning Research [Fax from R.P. Ferris to S. Kolobanov enclosing research brief]
  36. Brand Imagery Measurement [Letter from C. McBride to R.P. Ferris with notes]
  37. Bridon Tow Exploitation Progress Summary 87/1
  38. C.P.I. -vs- T.P.I. Comparison
  39. CIGARETTE SMOKING, HEALTH, AND DISSONANCE (PROJECT LIBRA): IV. FURTHER ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS - REPORT NO. RD.1825 RESTRICTED
  40. Canada & Cigarettes Calendar 1971-1983
  41. Canada [Partial report on new marketing research techniques]
  42. Central Marketing Projects [Table]
  43. Central Marketing Projects [List and notes]
  44. Cigarette Smoking, Health and Dissonance: (Project Libra) III: Psychographic Data and Furthuer Top-Line Analysis Report No. RD.1743-C
  45. Cigarettes for Russia
  46. Collective GCS Questionnaire [Memo from L.S. Carter]
  47. Conference on Marketing Low Delivery Products
  48. Consultancy in Croatia
  49. Consumer Evaluation of An Innovative (Smokeless) Cigarette Project: Qualitative Transcripts
  50. Consumer Evaluation of an Innovative (Smokeless) Cigarette Product: Qualitative Transcripts

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