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GALEN Home > Collections & Resources > Tobacco Control Archives > British-American Tobacco Document Collection > Advertising Campaigns
Advertising Campaigns: British-American Tobacco Document Collection
Advertising Campaigns
Documents 101 - 150 of 201 total

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  1. PLAYERS GOLD LEAF: REVIEW TO DECEMBER 1991
  2. PM's Price Attack in the USA [plus quote from William L Campbell CEO of PM USA]
  3. Paper 6: Bob Bexon: New Brand Development - "Post-Lights"
  4. Phase I: B & H Advertising Research
  5. Philip Morris [and RJR Nabisco] Strategic Highlights: May TSRT Meeting
  6. Philip Morris: The NEXT Strategy
  7. Player's 1990 - Marketing Plans
  8. Player's Light Creative Development
  9. Player's Schedule of F'82 Plans and Campaign Development
  10. Player's Sports Advertising
  11. Players [Marketing Objectives and Strategies and Executive Guidelines]
  12. Presentation of the Tobacco Industry's Point of View by Dr. D.G.I. Felton and Mr. Anson]
  13. Presentation on AOS: "An American Original Sunday"
  14. Project Numbers Relevant Objectives Status Review Notes
  15. Project Poster: A Novel Approach to Assessing The Effectiveness of Poster Advertising
  16. Project Status Report : By Year
  17. Project VISA - Phase 3
  18. Projects Stereo / Phoenix Final Report
  19. Proposal - Diners Club - Barclay Smokers Lounge
  20. Psychographics [Market research in Chile]
  21. Quarterly Competitor Activity Report
  22. R & D - Projects
  23. R&D;/Marketing Conference: New Brand Development - "Post-Lights"
  24. RE: Advertising Campaign [Faxes from G. Symmes and D. Mackay]
  25. RE: Player's Light Media Brief 1977/78
  26. RE: Heritage Update
  27. REVIEW OF ANALYTICAL METHODS FOR THE DETERMINATION OF INSECTICIDE RESIDUES
  28. ROTHMANS INTERNATIONAL: A COMPETITIVE REPORT BY BATCO
  29. Rally Cars
  30. Report Project Dog & Cat March 1994
  31. Reports of Competitors' Activities [Adjusting Marlboro Cowboy image for Asian markets]
  32. Restricted: Marketing Policy Committee Wednesday 21st April 1976
  33. Results of Consumer Research Amongst Benson & Hedges Smokers & Silt Cut Smokers, Each Group Evaluating the Product Characteristics of 4 Cigarette Variants
  34. Review of the World Cigarette Market - 1993
  35. Royal Academy
  36. SMOKING & LUNG CANCER [Handwritten notes]
  37. STATE EXPRESS 555: REVIEW TO DECEMBER 1991
  38. Sandpiper PrePost Advertising Testing System
  39. Schematic Representation of Procedures
  40. Smart Promotion
  41. Smoking Issues
  42. Smoking by Non-Adults and Advertising
  43. Sponsorship Expolitation Workshops
  44. Sponsorship Research Programme
  45. Sponsorship and Advertising Bans Deplored
  46. Sponsorship of Major Sporting Events as a Way to Cross Cultural Divides
  47. Strategic Development of Benson and Hedges - Pack Advertising Research in Nigeria and UAE
  48. Strength and Weaknesses of Marlboro and It's Advertising
  49. Support for Sport - Print Run
  50. THE AUSTRALIAN FEDERATION OF CONSUMER ORGANISATION INC VS THE TOBACCO INSTITUTE OF AUSTRALIA BACKGROUND PAPER

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