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GALEN Home > Collections & Resources > Tobacco Control Archives > British-American Tobacco Document Collection > Advertising Campaigns
Advertising Campaigns: British-American Tobacco Document Collection
Advertising Campaigns
Documents 51 - 100 of 201 total

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  1. Creating Effective Advertising
  2. Direct Mail/Marketing Activities
  3. Direct Marketing
  4. Directing Advertising Copy Creativity Through Benefit Segmentation
  5. EC Restrictions - BATCO's Position
  6. EXTRACT FROM BATCO 1992-1996 COMPANY PLAN
  7. Environmental Tobacco Smoke
  8. FEDERAL GOVERNMENT ANTI-TOBACCO ADVERTISING CAMPAIGN
  9. Favor Smoke-Free Cigarettes -- Research Outline
  10. Group: 1 - Female Constant Smokers
  11. Health Warnings 1993
  12. How Marlboro Led the Pack
  13. IDENTIFICATION: COCKTAIL; T44186; VIDEO; AUDIO [Description of one of Health Canada's anti-tobacco television commercials]
  14. IDENTIFICATION; NOT MUCH; VIDEO; AUDIO [Description of one of Health Canada's anti-tobacco television commercials]
  15. IMPERIAL TOBACCO LIMITED PLAYERS FAMILY
  16. INTRODUCING A FRESH NEW CIGARETTE IDEA
  17. Imperial Tobacco Limited - Research & Development Division
  18. Juvenile Smoking Initation and Advertising: A 16 Country Study of the Perceived Role of Advertising and Other Factors Bearing on Juvenile Smoking Initiation
  19. Leading Brands
  20. Letter
  21. Letter
  22. Letter
  23. Letter
  24. Lucky Strike - Brand Concept
  25. Lucky Strike - Cultural Sponsoring 1993
  26. Lucky Strike - Hungary [Note from J. Rembiszewski attaching plan]
  27. Lucky Strike - Indirect Advertising
  28. Lucky Strike - New TLS Campaign
  29. Lucky Strike Originals - Expansion into BAT CO's Markets
  30. Lucky Strike Sponsorship
  31. MEETING MINUTES OF TOBACCO MARKETING STRATEGY HELD ON MAY 10 AND 11, 1994
  32. MERCANTANALISIS REACTIVE AND SELF SATISFIED POORLY PREPARED DEFENSIVE; A BOUTIQUE AGENCY SPECIALIZING ON CUSTOM RESEARCH QUALI QUANT
  33. Market Research - Initiating Project Brief
  34. Marketresponse CAGI/TRLAD-Instrument
  35. Marlboro: Has the Cowboy Fallen off his Horse
  36. Matinee Family Advertising Launch
  37. Matinee Preliminary Budget Development
  38. Matinee: Executive Guidelines
  39. Maximising Media Effectiveness
  40. Meeting with Souza Cruz: 29th September, 1993 [Fax from M. Heath to J. Winebrenner]
  41. Minutes Meeting 27th September
  42. Minutes of State Express 555 Team Meeting
  43. NEWS RELEASE; HEALTH CANADA RELEASES NEW ANTI-TOBACCO ADS; HEALTH CANADA
  44. NOTES ON MEETING WITH IMPERIAL TOBACCO CANADA TUESDAY 17TH DECEMBER 1991: Project Daniels
  45. Norway - Finnish Cigarletts
  46. Old Flames
  47. Oracle Tracker - Brand Health Tracking and AD Effectiveness Monitoring
  48. Outdoor
  49. Outdoor Advertising Effectiveness
  50. Outstanding Advertising

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