?Romc? nmuTion
74 RJR is= h of Premier may open doers to furtbGr
metment-lon
e
of.he U.S. cigarette n&rkAt. Performance of
Premier to date has
r
Ve tocular and couammor reaction to the product's
than
1 e c
n
en
:
,
at vervh Wally negative. Nevertheless, Premier may
be
,:
o
I:
but the it rat of a new sagment of breakthrough
product technology,
RAW, in conjunction with the otbAr UT
laboratories, in performing
preliminary research in product sltsrnLtiv*s to be
competitive in
this segment. The goal is to provide Sood tests
And smoke quality
while adfte4slu key rowmar and social concern@.
Several fcadamental experisoutx are underway in
Louisville,
Southamptou, w3d Itamburs which will help focus
technical
alternatives. And, material research to support
concentric
product design* has been initiated. The next major
ailostone
review of the -41RDUS project will occur during
the ?trot Quarter.
2. MMTIPLZ-NINIS (PROJECT PIUSUS)
Two current trends in the U.S. market are growth
in value products
and Increased smoking restrictions. This concept
is to provide
the consumer with a product to moot these
pressures.
A shorter ciaoretts (*a 63-67m) of reduced
eirc.=ferencs (22mm)
looks promising for this concept. Those short
cigarettes with a
more balanced look and feel (since slimar) could
be offered as a
value proposition CthrouSh. either packet cost or
number of sticks
r packet). The cousmor could then enjoy a quick or
short smoke
P
a; conventional smoke quality witbwut fasting
cheated as he dove
.ban satinguishing a conventional size product in
given
restrictive circumstances.
Initial prototypes are currently being
manufactured for cousumer
concept testing in the &stond quarter a9 1939.
reduced sideatream papers may be Incorporated to
Lcng*r tormt
enhance this proposition.
c0
1 ~0
00
C--
BATCo document for Province of BritiSh Columbia 1
November 1999


ZC:80 Ga/G2/10 PIE HD31 M
J.01 F, d
a Wo"M
3. Plaiscr Big W
mck~rs Of full flavor, IkOmstithOl Cigarettes
remain a target
group for A&W's work In developing &%Meriot
smoking quality. To
enhance the i344ACY for those mookars, our best
nonmenthol recipes r
vouLd be utilized in a larger aircumference
cigarette.
When equipment is available, ve will produce first
prototype& in
the range of 27-a9mm circumforance. And, vhau
acceptable smoks
quality Is obtainedp suples and concepts vill be
tasted in
consumer panels Later in 19$9.
A. LOW TAX/R02MAL HICOTINK
The concept in to dovolop new products which
deliver lower tar
while maintaining nicotine doliv4riss. Two
concepts ars being
~orksd on, a Lights to appeal to full flavor
smokers, and an
ultra to appeal to lI&hta smakars. The consumer
'benefit of this
concept in to provide equai/b4ttar smaking
satisfaction and P.
pleasure vh1la allowing the Conamer to Mate down
in tar.
A genetically engineered flue-curad tobacco (7-1)
has been
develop4d with substantially higher nicotine
Levels and good
taste. This leaf forms the technical basis for the
davviopment.
Product development In underway and initial
consumer product
testing in scheduled for late 1939. KasrNhIls,
over 400s000 lbo
of tobacco are being &town at the present time to
support future
needs.
S. LOW/No RICOTISI
Croving tranAs in U.S. consumer goods include
lowine &Lc*h*l beer,
decal'tainated coffee and soft drinks, and a range
of sugar-fro* or
salt-free items. An4j with current adverse
publicity regarding
nicotine in cigarettes, there may be a niche
vArItt for a low
nicotine or a nicotine-free aigsrstts.
Samples of tobacco veto provided and have had the
nicotine
extrae,ted with carbon dioxide by DATCP. Those
samples will be
blended to make prototype recipes. Significant
product
development challenges are to enhance flavor,
impact, body, and
satisfaction in the low/tic nicocias smoks. The
next round of
prototypes vill be made In let and 2nd quartarep
1999.
There Is also substantial evidence that Philip
Harris has boon
developing a supercritical, CO, extraction process
for similar
goals. lumors of PH product launch&* in this area
have been noted.
CD
Co
BATCo document for Province of British Columbia 1
November 1999