;1 _10111
............
PRIVATE & CONFIDENTIAL
A
CZH/JW h une, 1975
20 t
TO ALL NO. it, 07
3"ING AND HULTH
1. Health Warnings on Cigarette PFwkeLx* aad
AdvertiRpments
Dr. "vi-I Crcn, -h- Winiator of State for Heft1th
and SoL.1al
Services in the U.K., has proposea to L4%, U.t.
tohaeao
manufacturers that they should voluntarily accept
a change
in the wordlug of the health varnings currently
printed on
cigarette packets and advertisements. Thowe are
rearw%etivoly
"Warning by H.M. Government. Smoking can damage
your health"
and "Every packet carries a Government health
warning".
Dr. Owen's proposal, vhich has been unanimously
rejected by
the manufacturers, is that both warnings should in
future
read "Danger; Smoking- ctiuses lung cancer,
bronchitis, heart
disease".
The enclosed letter f; J
rom a lwv office in Kausas City, Missouri
Mr. K. -i)avies makes clear
to T. r -the disastrous consequences
that would result froA any Cweup:CowpWo_vok"~~Ily_
Aceppt lug
a wafning- on packs ~or advertisements. vhich was
ridt attributed.
to government or the aedical authorities. Ah
unattributed
wuXulng, imposed by legislation, . vould not. ol
course place
the Grggp Companies at ri" In the gazio way; since
the
Ccapany would-be complying with the.law.'rather
thaft sammiatiog-
-itself with the view expressed in the test of
the'varnUW.
0 'IN It is strongly reconAd'n-ded by
the.-Tobacco. Division fWaird'tUt
W. under no.-r.1rcumstAnces -should ahy:Group;
Company *ece
pt voluntarily
warn1ngs-'xn4'tUe.-att%-q.h6d letter, p# if Aft.
I L11- 7
'be the Industry &%%-e- Gov~X,~.,,t
on this Mi)~Ject.
x
2. 3rd World C6ufferencp 4;W! hoki and Poaltb,
-1 tow Tork City, 16nz .2tid -it.R '1016
302058583
BATCO docUrnent for Province Of British Columbia
19 April 1999