APPEN1M B T 109S
P I 11 %Y A T FF' I 'I CT fNk E' N' ' I ' I A I
GROUPING IN Al-W11"IMSEMENTS
Follcxwia&~_Wa xzrouinast to inelmd#- I qr vield-
"min Lnformation
advertisements for cigarette brands 1. T. L. have
submitted their views for
com.ment an how this should be done.
Their proposda would apply to presS releases and
leaflets as woll as to
Foci w-rtl so-ments-butwcald excl.-ado a1h,01 tkil
"ii& e,~prebsly concerned with the
promotion of export and duty free sales, They are
as follows:-
No health clahn whatsoever, express oi implied,
may be made in-
respect of-any brand_ For this purpose the
description of the tar yfeLO_.gr.9jM ------
-to which a brand belongs is not to be deeraed a
health claim.
#ne tar yield group'in ~%rhich a br and appears In
the most recently
published official table of tar and nicotine.
yields must be shown in press
Advertismnents, and in post-er- ~dvertlsements (as
defined In the LabeUlng
Code Under the heading."Pbster.AdvertistnZ
Category The,d~scrtption'
should take the -follow-big forxn, -
ItH. M. GOvexnMqnt Owsificatm - reli~ua ry W4
gToup.
2 k
(Details of
positicq,of.descriptigii.itL'advLrtleepients'undlo
f the taco,
Whe~i a VkaAd -ii16Vdii.into jL Oiffereat tar,graW
(either higher or lowejj-:
thw procedure 4talled in - paragraph 2 aboreshoold
not b0 oft'j, I hi at -4.
c
Ahe njanafact4rer Must Inform the pul;Cc in ad
prVLsing,,(ag deftuad-in para. 2
above) -in" the
"Th6 ar Y)~Jd.'Ot tbt i br*41; U et~d/deereas*d to
eAt in
7
ii- adVir6
I 16r, of d6i6tiptiorl
*eTnCnt4'#Md'of the-typefftba
.
,
,
t
pfbt to be- us,
b&
302057040
BATCo document for Province of British Columbia 19
April 1999


N.B. Where a change is planticd. the infurinntion
niusL be ghon .1-4 quon
as the change hi tar yield of algarettes has been
suffiolent, to PlRec
the,brarid In a Y111fe-rent tar gToup,
Where, as a re.--ilt of an implanned change, a
manufacturer finds
that cigarettes sent for sale have crosacd a
jrroup boundary
according to the Governmcnt Chemist's monthly
figures he imist
iiirw-ku T. A. C. aad'stat,_ %~LIAL 11C, 1b &L'.g
tu xvifliatly Ow EiiLuatiull.
4. in the case of a new brand which has not
appeared in an official table, the
procedures outlined in paraB, 2-and-I -nhovp-
should -be-f4Q1UOWed. lns4ead
provisional tar group based on the manufacturer' s
own tests should be jfhown in an
advertisements (as defined tn para. -2 above) in
the followtug "5-.
10
"The tar yield ofthis newbrand is des1gued to fall
within the ....... 911oup
in the Gbvernmefit tArIables. -- ------ ------- .
......... ------------.
of description itt advertisements QLnd-of the
typeface, size,
(Details of ppaMdn
:spacing and cDlo .ur --Of the Prix itAo -b6
used).
Xar apd nic9tine yield fig=ea inUst
notte.-quoted.on.pact;s riorin adylertisements..
6. Other than the des r~p of the tar y1eld,.'gToup
a brandbelo1ags to, whieh mulst
be showw1a adrertiseanentsas. spectfied in
parak~w~s 2,: and.4, abo~ve-, 'no referenceB
should. be made. ther'.. rectly 6r. irqctly, to
tar, 4tooting, or. any. other.
-A~ eto Ifteildon t'he tar group of a'brrtnd
consirituent of cWretts smoka. Itylir rn ibl
orm.-'
in cress releases when the roferen6q'shb~U'take
the fblio~vlng I'
lhis.braudf~d li'witlhtn'the
(b) --.7-_t1*edJ3ranJQ
7 be tar yield of. thfw-~rgLIL4_ Is Wlug ~ukcrca"
to 01 Ahe ~k the. qO` C. M.
wOMU WOU, "r"M
4
302057041
BATCo document for Province of British Columbia 19
April 1999


It Is also pormissiblo for a mimifact-uror to
Jnforni irade cusioniers
of the tar group of a new or changed brand ir, a
letter or trade leaflet. Tile
refercuco should fullow the sLune forin as tli&L
for press releases.
7. Other than Is implicit in the ptiblication of
the tar yield group of a
brand in accordance with these proposaL,4, no
claim, whether explicit or
implied, may be made that ra brand has a lower tar
yield than other brands.
Nor may attentiml be dravai to the position, of a
br-arid in the official- table.
8. Facsimile reproductions of the official tar
-ftnd nicotine tablu or of
parts. thereof may not be used in advertisements.
302057042
BATCo document for Province of British Columbia 19
April 1999