APPDODIX W
UICC GUIDELINES FOR SMOKING CONTROL
Quotable Quotes from the UICC Document for TCAC
Austria
Page 6
"The only serious opposition to implementation of
the measures recommended in
this manual comes from the tobacco manufacturers
and allied interests".
Comment: This could indicate that we would benefit
from gaining support from
a wider base than the direct stakeholders in the
industry.
Page 7
"Damage to health caused by traditional smoking
materials eg India".
Comment: We have done good work in India on the
biri angle - this confirms
that the anti-smokers recognise the problem, but
if so why do they
not acknowledge it publicly?
Page 15
"Prohibition is neither practicable nor
desirable".
Page 21
"It should be stated, however, that the data which
established a close
response between cigarette smoking and lung
cancer, and the subsequent data
which show reversal of cancer risk in ex-smokers,
is adequate in itself to
convince most of the scientific world.
Comment: In view of the fact that this document
has wide circulation, we
should examine the implication of this statement
with legal department.
Pages 30 - 31 (ObJectives)
"Inform the public about relative risks of pipes,
cigars, low tar cigarettes
and less hazardous smoking habits".
Comment: They could be seen as valuable
contributions to the creation of demand
for low delivery products on which we can
capitalise internationally.
"Analyse and critic'-me tobacco industry
activity".
Comment: This underscores the need for a sound
corporate image, locally and
internationally.
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BATCo document for Province of British Columbia 20
April 1999


Page 35
"It is important to realise that much of the value
in, for example, legislation
on advertising or tax increases lies in the
publicity they create".
Comment: A very useful quote to feed into
Government during discussions to put
the real motives of the antis into context.
Page 41
"The media are interested in stories. The smoking
problem offers a host of
dramatic conflicts that journalists love: vast
sums of money (taxes, profits,
etc), unnecessary and avoidable deaths, foreign
domination, Government inaction ....
Many stories should be personalised for maximum
impact: one person's experience
can exemplify an important trend or widely held
idea".
Comment: No mention of truth, balance, accuracy,
fairness, etc.
Page 41
"There is little evidence to indicate that for
normal healthy individuals the
health risks attached to passive smoking in any
way approach those of the
smoker".
Comment: This also could be quoted to Government
on the pretext that-if they do
not believe us, they should see what the
anti-smokers say on passive
smoking.
Page 45
"Try to arrange for TV and radio, even movie
scripts, to include episodes where
characters give up smoking, face smoking diseases,
etc".
Page 65
"It is possible that such information will lead
the socially inept, the
scholastically inferior to the conclusion that
they will gain NOT lose by
refusing to purchase a bad habit".
Comment: Fundamentally cynical and dishonest -
vintage Goebbels.
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Page 81 __J
"Smoking can become a form of drug-dependence or
addiction in some people".
Comment: A long way from saying what they do in
public "Smoking is an addictive
drug"
BATCo document for Province of British Columbia 20
April 1999


Page 105
"It should be noted that a warning on a.packet.
may sometimes be thought to
provide an insurance policy for the tobacco
*industry against court action for
compensation. This is a minor disadvantage-and in
some cases not applicable
at all".
Comment: Could be inferred that antis would like
to see court action. Legal
should comment.
Page 109
"... there is a form of promotion which can never
be included in restrictive
legislation, but which is important and requires
both analysis and counter-
activity. This is, in fact, the "public relations"
activities of the tobacco
industry'.
Comment: This is a very good endorsement of the
role and significance of Public
Affairs.
Page 117
"Indeed, this refusal to admit candidly to the
health hazards of the product
may be cited as proof of the tobacco industry's
lack of credibility on all
topics".
Comment: This is the substance of the PA
department viewpoint held for the
last two years!
Page 123
"It has been thought unnecessary to seek
regulations in many countries where
the tobacco industries have found it practical to
respond to public pressure I'D
CO
for low tar and nicotine brands without losing
profitability". --j
BATCo document for Province of British Columbia 20
April 1999


Comment: Not sure how true this is but if it
represents an anti-smoking policy
it could support our local delivery reduction
programmes and a need
to let Government know it is in progress.
CO
NO
BATCo document for Province of British Columbia 20
April 1999