NOTES
1 . WORLD-WIDE POLITICAL AND SOCIAL ASPECTS OF
SMOKING ISSUES
Two Aspects: - International
- National
For each aspect review:
* The nature of the attack
* The results being achieved
* The action being taken by the industry
Then draw conclusions.
Finally, summarise.
2. INTERNATIONAL
THE ATTACK
WHO
- Increased co-ordination world-wide
- Blackmail tactics with governments (Nigeria and
Costa Rica)
- 1979 Report "Controlling the Smoking Epidemic"
- World Health Day April 7th 1980. First attempt
at international integration of campaign. High
media coverage, stamps - did not go unnoticed by
governments and general publics.
- Co-ordination with pressure groups (ASH etc.)
- Currently concentrating on Third World, Passive
Smoking and social unnaceptability of smoking.
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ID,
ID'
J.
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WHO inter-agency meeting, Geneva, February 1981.
Co-ordination with other UN agencies:
FAO (Food and Agriculture Organisation)
ILO (International Labour Organisation)
ITC (International Trade Centre)
UNCTAD (UN Committee for Trade and Development)
UNESCO (UN Educational Scientific and Cultural
Organisation
UNIDO (UN Industrial Development Organisation)
UNICEF (UN Children's Fund)
This was to develop further the integration of the
WHO's
campaign against smoking and the tobacco industry.
Considerable support given together with promises
of
further funds from various governments. (See
Appendix 'A'
of hand-out notes).
~ UICC (International Union Against Cancer)
Associated with UN and WHO
Links with pressure groups (ASH)
-Control of the Smoking Habit Conferences.
1980 Venezuela (TV ban Ist January 1981
Radio ban Ist April 1981)
1980 Uruguay
1980 Argentina
- Strategy document "Guidelines for Smoking
Control" Geneva,
1980. (See Appendix 'B' of hand-out notes).
~ Next Stage
- Increased collaboration WHO/UICC/Other UN
bodies/Pressure
Groups/National Governments
- Male Sperm/genes?
- Addiction?
- Nitrosamines? cx:)
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- THE RESULTS:
Increased Press coverage (via the wire services)
of anti-
industry and anti-smoking comment.
Increased pressures on national governments to
restrict
advertising, to insist on warning clauses on packs
and
in advertising, to raise prices (via taxation) and
to
legislate in respect of smoking in public places.
- INDUSTRY ACTION:
~ INFOTAB
- Problems, latest developments
- Working parties (SAWP, DCG - Developing
Countries Group) -F1 -L'
- Secretary General
- London meeting
- Information service (with cross referencing)
- NMAs (new ones: Nigeria, Costa Rica and
Guatemala)
~ Inter-company collaboration
- P.A. Department Millbank - PM New York link
- BAT/PM in Latin America. Aruba meeting November
1980.
- Joint BAT/PM visits in 1981 to Argentina and
Chile
~ Future Plans
- Development of INFOTAB - getting the Working
Parties to
be productive
- New NMAs (Venezuela, Chile etc.)
- Development of existing NMAs
- Re-institution of 'lead company' system
- Exploitation of wire services
- Development of BAT/PM inter-company
collaboration
(Joint Marketing/Advertising code - eventually
INFOTAB
co-ordinated?)
'A'
B.
j.
CX:)
U_j
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- Promotion of EIU Report in reduced format
(English/Spanish/
Portuguese)
- Further BAT/PM joint visits (Brazil, Venezuela,
Costa
Rica, Guatemala)
- INFOTAB Regional Co-ordinators
- Contacts with WHO?
- Further lowering of deliveries 'N'
CONCLUSION:
- WHO/UICC/UN agency campaign is well co-ordinated
- Industry's attitude is responsive/defensive
- Industry's response is fragmented. (Competitors
mistrustful of collaboration e.g. B & W/RJR
'Barclay'
issue)
- Nevertheless combined industry resources
(financial,
manpower,skills enormous) and well exceed those of
WHO/
UICC etc.
- Are we losing the battle in the international
arena?
- What should the industry and BAT do to defend
themselves
more effectively?
NATIONAL
THE ATTACK:
Governments
- Pressures from WHOMICC and other UN agencies
(Use of
blackmail) 'E'
- Restrictions on advertising
- Warning clauses
- Taxation C=:)
- Anti-smoking campaigns
_J
___4
M.)
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Pressure Groups
Links with international groups (ASH)
Evangelist churches
Anti-smoking products
Anti-smoking campaigns
Law suits (Argentina, Chile)
~ The Media
- Wire-service material
- Pressure from governments
~Next Stage
Passive smoking .01
Social unacceptability/Social costs (including
fires)
Passive smoking
Public smoking
THE RESULTS:
* Increased restrictions on advertising and
sponsorship (UK,
Venezuela, Costa Rica)
* More widespread use of, and stronger warning
clauses on packs
and in advertising (UK, Sweden, Ireland)
*Increased adverse media coverage
*Legislation regarding smoking in public places
(USA, Brazil)
*Increased taxes - some partly for S & H reasons
(Venezuela)
*Increased negative attitudes on the part of the
general public
towards smoking, its social acceptability and the
tobacco
industry in general.
J.
CO
-j
_-j
N-)
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~ Lowering of 'taking up smoking' rates combined
with an
increase in 'quitting' rates.
~ Decline in industry growth.
INDUSTRY ACTION
* Improvement of existing NMAs (ICOSI workshops)
and
formation of new ones (BAT and PM)
* Advisory and service role of P.A. Department,
Millbank.
Regional conferences, visits to London etc.
Training of W
local public affairs personnel. Strategy papers.
* Inter-company collaboration (at national level).
Poor
but developing. (Nigeria, Argentina, Costa Rica).
* Future Plans
-Regional workshops/further training in management
of
issues
- Press/News service from P.A. Department,
Millbank
-Development of allies
-Increased inter-company collaboration, formation
of
new NMAs, use of INFOTAB Regional Co-ordinator
-Improvement of existing NMAs
-More use of market research into attitudes on S &
H,
particularly the social acceptability issue ILI
-Promotion of EIU report
-Further lowering of deliveries
IF'
CONCLUSION
co
- Joint action at national level often mitigated
by inter-
NJ
company jealousy and rivalry. Therefore still not
particularly
effective. (Except USA and Germany).
d.
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- Governments being increasingly influenced by WHO
and taking
stronger line against industry
- Companiesmainly in the third world,feel
beleagured and
not part of international tobacco family resisting
an
internationally co-ordinated threat.
- Are we losing the battle at the national level
too?
- What should the industry and BAT do to defend
themselves
more effectively?
4. SUMMARY
- INTERNATIONAL AND NATIONAL OVERVIEW
Reviewed : The attacks
The results being achieved
Industry action
We have drawn some conclusions.
- THE NEXT 5 YEARS
Attacks:
-Social unacceptability spearheaded by the Passive
Smoking
issue .0.
- More widespread legislation on advertising
restrictions
and smoking in public places.
- Health taxation
- Increased adverse media coverage (social costs,
fires,
nitrosamines, sperm/genes, addiction)
- Resulting in increased 'quitting' and lowered
'taking up'
rates
- Resulting in declining industry growth/static
markets.
co
NJ
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~ INDUSTRY ACTION
- More collaboration between companies
-More co-ordination, service and material help to
be
provided by INFOTAB
-An international response to the international
threat
-More training of personnel at the national level
-Product development in the low tar area
-Resolving the legal constriint regarding product
liability
-Regaining industry credibility.
~ CAC COMPANIES' ROLE
How can CAC companies help with this?
- In their own countries?
- As members of the BAT Group?
- As leading members of the international tobacco
industry?
JJJM/SEM
23 rd April, 1981
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