CAC 1981 SMOKING AND HEALTH RECENT SCIENTIFIC DEVELOPMENTS AND THE ROLE OF GROUP RESEARCH Earlier CAC's considered the stance and credability of the industry: - recognising the need for some changes to overcome our "presumption of guilt" cf FIGURE 1 [UICC 19811 A snapshot of the scene might be: little known about "chain of events* between health and disease virtual impossibility of ever proving/disproving causation mountains of well documetated evidence "against" no clear exposition of what Industry has actually done in past 25 years no vehicle/forum for industry to counter even unjustified attacks an al>Ysmal lack of knowledge by doctorsp consumers (and employees ...... ?) I believe we now have a much better basis more epidemiological support for low deliveries more acceptance that legislation is not the answer C:) cf FIGURE 2 [World Sales Forecast] I'D co C:> BATCo document for Province of BritiSh Columbia 20 April 1999 Perhaps "Panorama" provided the key No milage in trying to flog the issue: "causation is not proven" "experts disagree - genuine controversy" "we are not doctors" Better route is slowly/carefully develop a platform(s) for communicating what Industry has done/is doing - realistic discussion of "controversy" - reference to 3rd party views Clearly the main issue has been the legal implications of .causation" - not just the USA cf EEC We must find a way through - Millbankajid B&W Lawyers have made advances cf FIGURE 3 (Communications re S&H] - B&W comment Much progress has been made in past year by PA/R&D/Legal - BMA Doctors - R&D Brochure - Staff booklet - in preparation - My Talks on S&H -- Vid?a - Royal Society o General Practitioners - *11JHO - Pt"VIACO/V~S;,J7 In all cases, strong support for the seemingly more open stance. C=> %-0 CO LTI BATCo document for Province of BritiSh Columbia 20 April 1999 Finally, my talk on "Medical And Scientific Aspects of S&v" - We believe we now have a credible approach - albeit a hard road ahead r IV -w L It 'I o r CO C71% BATCo document for Province of BritiSh Columbia 20 April 1999