Auci,ss OPINMNS
LIVINGSTO.,(E HOUSE L I r_%XTERET STREET
WESTMINSTER LONDONSWIM 9DL
TELEPHONE: 071 799 1500
16 August 1990 F.X: 071 22?
Mr M Prid;a
Public Af ai~xs Director
BAT Industries PLC
Windso House
'i.r
so toria Street
LONDON
SW1H OUL
Dear Mr Prideaux
The vote earlier this year by the European
Parliament for an EC
wide ban of Tobacco advertising and sponsorship
has demonstrated
its resolve to clamp down on the advertising of
products it
considcrs detrimental to public health. While the
European
Commission is unable to accept this amendment at
this stage it is
clear that it may make new proposals for a total
ban between now
and 1992.
With this in mind I am sure that you will be
interested to hear
that Access Opinions now has an opinion panel of
73 MEPs in the
European Parliament.
The European Parliament Panel is a quarterly
omnibus survey which
offers companies direct access to the opinions of
a large
structured sample of MEPs through self completion
questionnaires.
The panel contains an excellent spread of MEPs in
both political
and geographical terms and is unique within the
European
Parliament.
Using the panel it is possible to make accurate
predictions of the
outcome of votes and to find out where and why
there is support
for amendments to be tabled. The objective
viewpoint provided by
the panel will allow anticipation of changes and
their likely
effect, as well as highlighting the best
opportunities for clients
to take a pro-active role in the development of
legislation.
The first survey will go out to the panel at the
end of September.
I would be happy to discuss the survey and how it
can be used with
you or your colleagues and answer any questions
that you might
have. Please do not hesitate to call me if thare
is anything else
you would like to know.
Yours sincerely
I-)
c& "'R-gk
Ben Drake
MANAGER
C71
cr,
BAT Industries document for Province of British
COIUMbia 23 April 1999