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KWUFkC!rURXX Korea 211AW C221MRSK WIZL RMT RX01210
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chnsataft sub"clary of coo I &At carried out 35
mates
among t"Safors.
4,
parent is SAILAnd-Seactot t a th AAWI-te~.i
4garotto
va!.. 1!~"Wqet' I coup,
for tobacco ad rWiO'~
pAnday's. news gboorver:. game in possession of
The XxWsh PC _;~' a, . /
In V I ~'Ahs al~ or imperial
'of :trat*f
SU-ccoltd.- the cauladian-', Ldiii; :h tobacco
giant Ur (3ritLsh
American Tabe4pse) sto bvinj expounded. in that
being nantLoned as .?
target groups fag the bcands Player's pilter and
players Light 14on and
womon
.: in the age W 12-17 years And 17-24 years. the
brand DU Hoarier
is a a.r4Lay to these doooments direatod at son
an& women lbstween the
age a: 12 and 24 years. The docuTsonts were among
a SLAOX at 1000 other
racardLand roports whisk have lioen oenov.1ted for
a manthe%lool legal
fight Wass. aisaratts manufacturers and the
government LA a Canadian
coU.t. The sagiatxAts, a fervent ANDL%er hAmee1g,
Judged L. the 98"Us
of the vivaretto manufacturers, bat the ftmadlan
Gwiarnmant, has
From %no now leaked our docwunts, dated in 1948,
also turned cut tnat
Ispaxial foMe" eavried out in Looal 12 different
aLudies an the
Improsalonabil-Ity of hor products among 15-25
year Olds. IS- And 17
Y*Att old tasnalsts ~ieya been Myostioned
syseLtioally un4sr tbo
"UthOxitY Of the CQMPAnr fDr tbe reason whi they
started smoking or
would be eco.ptisv this ..bt&ltby habiL.
The VOINVIRY All 4119 Mansod for advertiaeumfits
#Ad *Lnsma "maroiale 906--1
especially al"a at %*asagora In Lho AtroAglJ
UVressLonable age at
16-10 years.
in CAn:d:f:hJ4Ax8R from the .96 09 1$ are allow"
to buy aLlarett..,
and th r re the society is hot to blame, according
lawyer Umn
po%toc. That in she how leahod *%at doeuvAnts a
target group of 13-17
yur olds is ontiond, Is according to the lawyer of
I w rial Tobacco
to be blawd to an Alsocy which classiftsm, he
readers of howspapor &n&
.AvaxlAae In tbaso-ago grasp as guideline. far
advertisers. 116 Year
Old$ A&Mply fall Undif the by the pf1ht MOAMUMORt
AgGhay U80 age
group of 12-1711, thus lawyer Vetter.
1. 0"-t Uit.Ln who.* for buying of cilarattaik a
xl.Lnum age of 10
ar applies this subject is maze delicate. A
spokesman of 0A British
JYq:dLc&L Association in London Utt.rly marhods
-This Lato-tia
coAfirms our haxLoua suspicion that the tobacco
industry has to ALA an
young 9hildm to 9111 up the -pap 99 300 pe"le who
pass away dally of
,diseases oansootad .Lth amolUng'.
At %no main office of DAT in Wnd= On* denied Chat
the company
direated oommoreLals at shL%draa y;uatar than is
ytaca. 'if
Investigations are being done to tno pattern of
bahaviour Of YOUnfor
.hildr.. then I~ this only to 90% an Idea of th.
pattern at behsvLour
of the older oats*, thus sA?. -
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BAT Industries document for Province of British
Columbia 23 April 1999


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:IMPERIAL TOBACCO LTD ;11 18-91 5:3 J
EC 1A 01 C4515.
a Pi
11,11 it If-')I 2 $1 2112?2'230 TRA3 IV am 13
L
The pa.-A..cvit dLktiiit'tAaL statoment."My Am is
=rtmanead a
has promised am, ,-t to &tart siankiAg though he
believed *4wWq is
tnough. This Idea did not co" from him parents DO%
VUrgly tr*M
&dvertiseneAM whoce smokers ase being plotured as
*owboro &n4
suohoalp acowding to tno concerned father ZtWwt
Lyon from lmdan,
tasvent --pportor of a soboool, advoirtioLaT m.ch
am
proposed by. the SC.
no Uiti it t; a r Mr..
jt44tiDAl-O19i"-A*' t4.'tbAt o~qlar::69421
flft!~n.
fton one this wask published study Inguottish
GUagew At proved to be
%nat 83 per nAt of children In txL!qQ 09 "Il-L4
years reminds, at
laa.t I r4qarotta -atiewrolal and t re"'re
Uo~ordtnq to the
Involtivatoza) w... be htlVenced by'this
advertim", seat to chwas for
6"king or hot.
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BAT Industries document for Province of British
Columbia 23 April 1999


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