STATE EXPPPSS SSS
The following information has been compiled to
broaden one's
understanding of the State Express Program as it
transpired in
1982-1983.
Product:
State Express 555 (King Size)
Cartons of 200's
Packages of 20's
case Size (25 cartons per case)
Wholesale and retail price was the same as other
Imported brands
at that time.
Prograr.me:
Territorv - Chinatown area of Vancouver
-1-C0 retail calls with an average weeYdy sales of
between So and 150 cartons per week of all brands
per store.
Distribution - Distribution was done by a sales
rrpresentative
an a Call Cycle Progra-e. However, E.Y. Louie
Cash & Carry Wholesale and Heatley Trading also
had a small amount of inventory in case the
retailer ran short before our representative made
his recalls.
Coverace:
50 calls during week 1, and the same 50 calls
during week 3,
giving us a coverage of every retail call twice
permonth.
puration:
The duration of the program was 10-12 months over
the 1982 -
1983 period.
In-Store Activitv:
Counter displays were erected in 28 of therGO
stores for this
period with the cost of merchandising at $15.00
per month, per
display, per outlet.
In the other'72 calls, they tray style carton was
used primarily CO
because the counter display space was inavailable.
For this we __4
paid $15.00 for a 2-month display per outlet. Ln
13 ATCO document for Province of BritiSh Columbia
19 April 1999


Results:
sales, of course, generally varied due to the
volume of the
account. At best, they did not reach above the 1%
of the total
sales.
Sales were generally obtained by package purchase
only with few
cartons being acquired.
Total sales per month were between 4 and 5 cases
(25 cartons per
case) and tended to remain relatively level over
this period.
After the period of approximately one year, the
programme was
discontinued.
It should be noted that the primary focus area was
downtown
Chinatown. Today we have a much different scenario
with the
Asian population spread across the lower mainland.
outside the
Chinatown area, Oakridge, Richmond, West Side of
Vancouver are
now areas with large Asian population.
The population in 1983 was 2,805,400. Of that
amount, there was
53,105 Chinese & Japanese.
The population in 1989 is 2,954,300. of this
amount, there is
100,790 Chinese & Japanese.
CD
Ln
00
-_j
Ln
BATCo document for Province of BritiSh Columbia 19
April 1999