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JOINT RUMARKETING CONFERENCE: 1984
The background to the R&D discussions was a clear statement by Marketing
representatives as to how they see the need to develop new or modified
products to meet basic consumer needs, which are
Physical needs, e.g taste, nicotine
Emotional needs, e.g. brand image
Rational needs. e.g. the total proposition must be credible/meanii
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Marketing then see the following specific areas of --pi
Smoking pleasure and satisfaction
Valut for money
Personal reassurance (SM/de7iveries)
Social reassurance sid*stream smoke, room and butt odour)
Female smokers
Brand reassurance
R&D can relate directly to the first four of these specific opportunities.
but less obviously to the latter two, - other than Charter Research with
regard to females.
We shall be giving thought to the possibility of bringing some of the
relevant Product Applications Group work into the Group R&D Programme -
albeit without altering the amount of levy funding.
2985 PROGRAMME REVIEW
The modifications agreed at the June Programme Review were accepted in
general, but a number of specific additions/modifications were made in the
light of the discussions with Markettng.
01 BIOLOGICAL RESEARCH
No major comments; Biological Conference for 1985 agreed.
02 SMOKE RESEARCH
(i) Combustion
Strong pressure to demonstrate the practical utility of theoretical
models, e.g. to assist the development of products with front-end lift.
and ultra slim cigarettes.
0i) Sidestream
Notwithstanding the general lack of Marketing agreement as to the
strategy of launching reduced sidestrem products, there was full agree-
ment that we must have technical solutions to the relevant areas, e.g.
side stream visibility, irritancy, room odour. Also strong interest in
the amelioration of butt odour.
Specific areas of interest were the reduction of sidestream pH and
the use of additives (e.g. Brazil -'fruit extracts). The mechanism
by which the latter works must be established, e.g. chemical, or
simple masking. co
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02 SMOKE RESEARCH (continued)
(iii) Filtration
Strong support for research and development into two approaches
to imProliIng the consumer acceptance of low del products
(a) direct enhancement of the flavour and sensory effect of a
given quantity of smoke
(b) development of products that enable smokers to change their
smoking pattern to achieve desired levels of satisfaction.
(Consumer-Demand Responsive products.)
03 SMOKER BEHAVIOUR
Strong support for better understanding of factors that lead to low retention
of smoke in the lung, and the development of prototype products. The Swiss
market may offer epedemlological support.
Increased effort required in the area of salivation/mouth dryness/after
taste.
Nicotine remains an area of top priority.
04 FLAVOUR RESEARCH
The overriding need Is to direct the past 314 years of research into useful
applications. In particular, the Svenska Tobaks work must be brought to a
speedy conclusion.
A parallel effort to Project SHIP should be initiated for Virginia products.
This work area clearly needs a change of title, e.g. I Sensory and
Tobacco Research.
05(a) PROCESS: Physics
There was an absolute need to direct effort to practical applications, e.g.
end stability, hot collapse, ultra slim cigarettes. The work must have
clear relevance in commercial terms.
05(b) PROCESS: Chemistry
The criticism made at the June Review Meeting as to the lack of clear
objectives was confirmed. Clearly it is urgent to integrate the work with
the requirements of the major Operating Companies. The 'SHIP-type' project
for Virginia may provide a useful objective.
05(b) PROCESS: Expansion
While acknowledging the significant advances In recent months, we must validate,
In comparison with existing processes, the possible commercial benefits in
terms of either product or economics.
05(c) NOVEL CIGARETTE TECHNOLOGY
This work was broadly supported, but the need to sell the product concepts
to Operating Companies is paramount.
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06 ANALYSIS/TEST 14ETROD DEVELOPMENT %lo
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No major comments, but clear recognition of the importance of this area.
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ACTION
Group Leaders should immediately, after discussion with Research Managers.
start drafting the 1985-1987 Programme in the light of
(a) Programme Review document
(b) Proposed Revisions to Group R&D Programme
(c) The above notes
01(_ ic fee
initially t 84-1986 document should be followed - but we may make some
changes to ate the relevance to commercial priorities.
The final draft for the complete document must be available by mid-October.
This means that Group Leaders must have first drafts available for Research
Managers by end-September.
L.C.F. BLACKMAN
C-10
LFCk/PMW ON
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