EUROPE'S MOST SUCCESSFUL LAUNCH FOR 25 YEARS
MARKET SHARE
1983 1984 1985 (JAN-OCT)
NORWAY 0.5% 3.2 5.7
SWITZERLAND 3.4 4.8 4.4
BELGIUM 2.1 2.6 2.6
HOLLAND 1.2 2.0 2.4
FINLAND 0.9 1.4 1.9
WEST GERMANY - 1.1 0.2
FOUR NUMBERS ON PACK IN SWITZERLAND
A:-,'El@'AGE IN GERMANY AND SAME IN NORWAY 1/1186
PROPOSED NEW FTC METHODOLO(-.
NO ADVERTISING IN NORWAY AND FINLAND
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BAT Co LTD - I TOBACCO LITIGATION