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APPENDIX A
Smoking and Health
Voluntary action by the U.K. Tobacco Industry since 1971
(1) In 1971 the Industry agreed to print on the side'
panel of all packets of cigarettes and hand rolling
tobaccos sold in the U.K. the warning:-
"Warning by. E. M. Government
Smoking can damage your health."
and to include on all press, poster and sign
advertisements for these products the warning
reference-
"Every packet carries a Government
Sealtt Warning."
(Research has shown that 96% of smokers are aware
of this warning.)
(2) Warning reference 'included on all promotional leaflets,
-brochures and circular letters advertising cigarette
brands. All "special offers" restricted specifically
to smokers, who must be adults.
(3) Full Industry cooperation in the publication of tar
and nicotine tables for cigarettes by the Department
of Health since April 1973, including distribution
to retailers by the industry of copies of the
tables on publication.
(4) All cinema films advertising cigarette brands bear the
warning reference and the industry has now agreed that
it will only show these films on ")VI programmes to
which children are not admitted.
(5) Withdrawal from T. V. of small cigar advertisements which
could be confused with cigarette advertisements.
CONT/ ......
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(6) It has recently been agreed that there will be no
further advertising of cigarillos on television.
(7) Authority has been given by the industry to the
television companies to cover up cigarette brand
advertisements which might be screened
inadvertently during the televising of outside
broadcasts..
(8) Health hints are Included on all cigarette coupons
and cigarette pack inserts (other than trading
stamps) reading as follows:-
"Advice by H. M. GovernmenL.
If you do smoke cigarettes:
leave a long stub
remove from mouth between puffs
inhale less
take fewer puffs."
(9) "Tar Group" descriptions of cigarette brands are
included in all press and poster advertisements
and it has recently been agreed that the same
information will appear on the packet by printing
either on the tear tape or on the side of the
packet below the health warning.
(10) The tar yield of coupon-carrying cigarette brands
in the "Middle to High" Tar Group is currently
being reduced to "Middle Tar."
(11) The Industry and the Advertising Standards Authority
have agreed, in consultation with the Department of
Health, to a new Code for the advertising of cigarettes
and hand-rolling tobacco. The new Code, which was
published on 12th August this year, will be
administered by the A. S. A. and will replace the
previous code, which was supervised by the Tobacco
Advisory Committee, the representative body of the
Industry.
CONT/.
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In addition to the above voluntary action, the industry has
offered to strengthen the present warning notice on
cigarette packs by changing it to:-
"Warning by H. M. Government
Smoking is dangerous to your health."
It has also offered to use this revised warning on all'
advertisements in place of the. present warning reference.
Action on both these points has however been deferred as
the approval.of Dr. Owen has not been forthcoming.
As regards sponsorships, the industry has offered to draw up
a Code for the advertising of events sponsored by the tobacco
companies and has asked the Minister of Sport, Mr. Denis
Rowell, if a meeting with him can be arranged to discuss the
subject.
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BATCo document for Province of British Columbia 22 April Ing